A creatively driven social media content creator with a sharp eye for design and a strong passion for storytelling. I specialize in transforming brand identities into engaging digital experiences that feel visually cohesive, authentic, and aligned with audience behavior across platforms. My work focuses on blending aesthetics, storytelling, and strategy from designing scroll-stopping social media visuals to creating short-form video content and campaign ideas that resonate with audiences.

Maha Umair

A creatively driven social media content creator with a sharp eye for design and a strong passion for storytelling. I specialize in transforming brand identities into engaging digital experiences that feel visually cohesive, authentic, and aligned with audience behavior across platforms. My work focuses on blending aesthetics, storytelling, and strategy from designing scroll-stopping social media visuals to creating short-form video content and campaign ideas that resonate with audiences.

Available to hire

A creatively driven social media content creator with a sharp eye for design and a strong passion for storytelling. I specialize in transforming brand identities into engaging digital experiences that feel visually cohesive, authentic, and aligned with audience behavior across platforms.
My work focuses on blending aesthetics, storytelling, and strategy from designing scroll-stopping social media visuals to creating short-form video content and campaign ideas that resonate with audiences.

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Work Experience

Freelancer Marketing Specialist
November 1, 2024 - Present
Collaborated with clients to understand their brand voice, audience, and marketing objectives. Developed digital marketing strategies for small business clients, aligning campaigns with business objectives. Created engaging social media content (graphics, reels, posts) across Instagram, Facebook, and YouTube. Designed visual assets and AI-generated visuals with motion effects, delivering fully edited content for social media campaigns. Wrote short-form captions and social media copy to increase audience engagement and brand visibility. Researched social media trends and hashtags to improve reach and client engagement. Managed client social media accounts, including posting, community engagement, and tracking performance metrics, increasing interactions by 20%. Monitored analytics to measure performance, extract insights, and inform future content strategies. Drove 7x higher sales for select campaigns by creating compelling, high-converting video content. Maintained consistent brand voi

Education

Bachelor in Marketing with minor in Media Studies at Lahore School of Economics
January 1, 2014 - January 1, 2017

Qualifications

Master of Business Administration
January 1, 2017 - January 1, 2018
HubSpot Email Marketing Software
January 11, 2030 - April 7, 2026
Google Analytics
January 11, 2030 - April 7, 2026
Klaviyo Product Certification
January 11, 2030 - April 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet