A dynamic professional with expertise in content strategy, client services, editing and branding. I have led teams, developed impactful marketing strategies and successfully executed key campaigns for both local and international brands. I bring experience from both the agency and brand sides, giving me a well-rounded perspective.…

Maham Ahmed

A dynamic professional with expertise in content strategy, client services, editing and branding. I have led teams, developed impactful marketing strategies and successfully executed key campaigns for both local and international brands. I bring experience from both the agency and brand sides, giving me a well-rounded perspective.…

Available to hire

A dynamic professional with expertise in content strategy, client services, editing and branding. I have led teams, developed
impactful marketing strategies and successfully executed key campaigns for both local and international brands.
I bring experience from both the agency and brand sides, giving me a well-rounded perspective.

See more

Skills

Experience Level

Language

German
Advanced
English
Fluent
Urdu
Fluent

Work Experience

Working Student (Trainee) - Global Commercial Team at MorphoSys AG
March 1, 2019 - December 1, 2020
Assisted in Competitive Intelligence tasks by gathering and documenting competitor data for market insights (IQVIA). Provided back-office support for Hematology conferences. Maintained and updated data on Hematology-relevant clinical trials and literature. Worked on a mapping project to compile market data for various solid tumor indications. Member of Life Cycle Team (LCT) supporting the launch of a new pharmaceutical product; helped implement tools to monitor progress of LCT departments.
Brand Executive at K&N’s Foods Pvt. Ltd
April 1, 2016 - September 1, 2018
Executed a children’s campaign (Fun Nuggets), achieving disbursement targets ahead of schedule. Monitored bi-weekly children’s story publications in a renowned local newspaper. Developed storyboard and voice-over content for the Fun Nuggets animated TV commercial. Prepared marketing strategy for Fun Nuggets merchandise. Collaborated with the design department on multiple print ads and branding for packaging. Led branding for various ATL/BTL activities and managed stalls for exhibitions worldwide. Supported launches of US, Global and Local websites and apps; produced branding materials for US, Canada, UAE and Pakistan.
Client Services Analyst at TEXT Pvt. Ltd
April 1, 2015 - March 1, 2016
Designed mobile marketing strategies and engagement plans for brands including Unilever, Pizza Hut, English Biscuits, Coca Cola, FIA, IESCO & Jubilee Insurance. Collected data from sustained interactions to develop market insights. Worked with engineering team to implement seamless mobile marketing campaigns. Performed content analysis and presented solutions to clients. Produced marketing collateral and managed daily/weekly client reporting. Led a team of 4 in the content team.
Engagement and Content Specialist at TEXT Pvt. Ltd
November 20, 2014 - March 20, 2015
Engaged with consumers to resolve queries. Developed bluebooks for various brands. Created marketable content and engaged with customers, retailers and brand ambassadors via mobile platforms. Liaised with clients to ensure seamless implementation of marketing campaigns. Conducted market research for various clients through mobile channels.
Intern - Business Development at Abbott Pakistan
August 1, 2014 - September 1, 2014
Developed the training presentation used to train the Bangladeshi team. Researched and prepared a write-up on a new formula including overview, MoA, safety and strengths. Compiled doctor’s survey results and prepared a comprehensive presentation analyzing the findings. Contributed to shortlisting a brand name for an upcoming product.
Teaching Assistant - Small Business Management & Organizational Behavior at Institute of Business Administration (IBA)
August 1, 2013 - June 1, 2014
Designed and marked grading components. Conducted learning sessions for students needing help with concepts.
Intern - Retail at Barclays Bank PLC Pakistan
July 1, 2013 - August 1, 2013
Developed training presentations and worked in record management including MIS. Assisted in managing alliance partners of Barclays.
Social Intern at Saylani Welfare International Trust
June 1, 2012 - August 1, 2012
Assisted in the welfare and medical department. Supported inquiries and contributed to record management for donations.

Education

Masters in Management and Technology at Technical University of Munich (TUM)
October 1, 2018 - March 1, 2021
Bachelors in Business Administration at Institute of Business Administration (IBA), Pakistan
August 1, 2010 - June 1, 2014
GCE Ordinary and Advanced Level at Beaconhouse School System, Pakistan
August 1, 2005 - June 1, 2010
Masters in Management and Technology at Technical University of Munich (TUM), Germany
October 1, 2018 - March 1, 2021
Bachelors in Business Administration at Institute of Business Administration (IBA), Pakistan
August 1, 2010 - June 1, 2014
GCE Ordinary and Advanced Level at Beaconhouse School System, Pakistan
August 1, 2005 - June 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Consumer Goods, Education, Financial Services, Non-Profit Organization, Professional Services, Media & Entertainment, Retail, Life Sciences, Manufacturing, Other

Skills

Experience Level