Maham Ahmed

Assisted in Competitive Intelligence tasks by gathering and documenting competitor data for market insights (IQVIA). Provided back-office support for Hematology conferences. Maintained and updated data on Hematology-relevant clinical trials and literature. Worked on a mapping project to compile market data for various solid tumor indications. Member of Life Cycle Team (LCT) supporting the launch of a new pharmaceutical product; helped implement tools to monitor progress of LCT departments.

Executed a children’s campaign (Fun Nuggets), achieving disbursement targets ahead of schedule. Monitored bi-weekly children’s story publications in a renowned local newspaper. Developed storyboard and voice-over content for the Fun Nuggets animated TV commercial. Prepared marketing strategy for Fun Nuggets merchandise. Collaborated with the design department on multiple print ads and branding for packaging. Led branding for various ATL/BTL activities and managed stalls for exhibitions worldwide. Supported launches of US, Global and Local websites and apps; produced branding materials for US, Canada, UAE and Pakistan.

Designed mobile marketing strategies and engagement plans for brands including Unilever, Pizza Hut, English Biscuits, Coca Cola, FIA, IESCO & Jubilee Insurance. Collected data from sustained interactions to develop market insights. Worked with engineering team to implement seamless mobile marketing campaigns. Performed content analysis and presented solutions to clients. Produced marketing collateral and managed daily/weekly client reporting. Led a team of 4 in the content team.