I am a Senior Visual Designer with over 10 years of experience delivering impactful digital and print design solutions for global brands. I specialize in brand identity development, UI design, and design systems, turning complex ideas into engaging visual strategies that strengthen brand presence and boost client engagement. I excel at leading cross-functional teams, facilitating design thinking workshops, and aligning creative work with business goals. Proficient in Adobe Creative Suite, Figma, and prototyping tools, I thrive in collaborative environments and am passionate about accessibility, data storytelling, and delivering user-centered experiences.…

MAHARAJA SUNDARRAJAN

I am a Senior Visual Designer with over 10 years of experience delivering impactful digital and print design solutions for global brands. I specialize in brand identity development, UI design, and design systems, turning complex ideas into engaging visual strategies that strengthen brand presence and boost client engagement. I excel at leading cross-functional teams, facilitating design thinking workshops, and aligning creative work with business goals. Proficient in Adobe Creative Suite, Figma, and prototyping tools, I thrive in collaborative environments and am passionate about accessibility, data storytelling, and delivering user-centered experiences.…

Available to hire

I am a Senior Visual Designer with over 10 years of experience delivering impactful digital and print design solutions for global brands. I specialize in brand identity development, UI design, and design systems, turning complex ideas into engaging visual strategies that strengthen brand presence and boost client engagement.

I excel at leading cross-functional teams, facilitating design thinking workshops, and aligning creative work with business goals. Proficient in Adobe Creative Suite, Figma, and prototyping tools, I thrive in collaborative environments and am passionate about accessibility, data storytelling, and delivering user-centered experiences.

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Language

English
Fluent

Work Experience

Visual Designer at RR Donnelley
November 1, 2022 - May 1, 2025
Built a unified global visual identity, improving cross-market consistency across digital and print. Designed impactful presentations and data visualizations, boosting client engagement. Partnered with managers to align creative direction with business goals. Delivered projects 20% ahead of schedule, increasing client satisfaction scores. Integrated WCAG accessibility and token-driven design systems into workflows.
Art Director at Optima Response
January 1, 2022 - May 1, 2022
Directed creative vision for brochures and marketing collateral, leading to a 15% boost in audience engagement. Translated abstract concepts into market-ready visual assets that elevated brand perception.
Senior Graphic Designer at Vectone Mobile Pvt Ltd
October 1, 2019 - August 1, 2021
Designed user-centric web & mobile interfaces, improving navigation and increasing user retention by 18%. Collaborated with developers to embed cohesive branding across all digital touchpoints.
Associate Art Director at Leo Burnett
December 1, 2017 - September 1, 2019
Developed brand guidelines and campaign assets for high-profile advertising campaigns. Co-created award-winning packaging and logos that strengthened market positioning.
Assistant Art Director at Sreshta Communications
November 1, 2015 - November 1, 2017
Produced striking packaging and advertising campaigns, resulting in higher consumer recall. Led brainstorming sessions and visual storytelling workshops to align creative direction.
Senior Visualiser – Art Director at Point S Advertising
December 1, 2010 - September 1, 2015
Designed social awareness campaigns that reached over 200,000+ people through print and events. Managed a design team, mentoring junior designers and driving creative excellence.
Senior Visualiser at Ideascape
February 1, 2008 - November 1, 2010
Created compelling visual assets for marketing, corporate communication, and packaging. Enhanced brand storytelling across websites and print media, boosting brand consistency.
Graphic Designer at Enthrall Communication Pvt Ltd
May 1, 2005 - January 1, 2008
Designed brochures, ads, and corporate leaflets under tight deadlines while maintaining quality. Supported the creative team in producing high-impact visuals that met client expectations.

Education

Diploma – Industrial Training (Automobiles) at Sri Ramachandra Industrial Training Institute
January 1, 2001 - January 1, 2003
Matric / Higher Secondary at Danie Matric Higher Secondary School, Gingee
January 1, 1991 - January 1, 2001

Qualifications

MADDYS Award (Bronze) Typography Art, Brochure Category
January 1, 2013 - May 30, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Other
    paper Gordon’s Premium – Valentine’s Day 360° Campaign

    💘 Gordon’s Premium – Valentine’s Day 360° Campaign

    📖 Overview

    A 360° campaign for Gordon’s Premium Pink Gin, inviting audiences to “Pour Your Heart Out” this Valentine’s Day.
    The activation included a press ad, microsite, social media teasers, and in‑store displays — all designed to evoke romance and celebration.

    🎨 My Role

    • Directed visual design and copywriting for the press ad.
    • Ensured brand consistency across print and digital.
    • Integrated typography and iconography from the microsite.

    🌍 Campaign Touchpoints

    • Microsite with interactive storytelling
    • Press ad with tactile design
    • YouTube banner & TV commercial
    • Storyboards guiding execution

    📈 Outcome

    Delivered a cohesive brand experience that celebrated love across digital and print.

    🔗