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I am a senior digital marketing leader with more than 18 years of experience building brand ecosystems across LATAM and global markets. I specialize in inbound marketing, CRM, eCommerce, omnichannel strategy, first-party data, and hyper-personalized consumer experiences, combining strategic vision with hands-on execution to turn insights into measurable growth. I enjoy bringing multidisciplinary teams and cross-functional partners together to solve complex business challenges and create meaningful customer journeys. Throughout my career with PepsiCo, Omron Healthcare, Nestlé, and consulting clients, I have launched digital platforms, developed high-performing teams, and delivered significant improvements in engagement, media performance, web traffic, and CRM-driven sell-out.…I am a senior digital marketing leader with more than 18 years of experience building brand ecosystems across LATAM and global markets. I specialize in inbound marketing, CRM, eCommerce, omnichannel strategy, first-party data, and hyper-personalized consumer experiences, combining strategic vision with hands-on execution to turn insights into measurable growth. I enjoy bringing multidisciplinary teams and cross-functional partners together to solve complex business challenges and create meaningful customer journeys. Throughout my career with PepsiCo, Omron Healthcare, Nestlé, and consulting clients, I have launched digital platforms, developed high-performing teams, and delivered significant improvements in engagement, media performance, web traffic, and CRM-driven sell-out.

Mariana Vázquez del Mercado Casas

Digital Marketer, Marketing Strategist, Marketing Consultant, +7

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I am a senior digital marketing leader with more than 18 years of experience building brand ecosystems across LATAM and global markets. I specialize in inbound marketing, CRM, eCommerce, omnichannel strategy, first-party data, and hyper-personalized consumer experiences, combining strategic vision with hands-on execution to turn insights into measurable growth. I enjoy bringing multidisciplinary teams and cross-functional partners together to solve complex business challenges and create meaningful customer journeys. Throughout my career with PepsiCo, Omron Healthcare, Nestlé, and consulting clients, I have launched digital platforms, developed high-performing teams, and delivered significant improvements in engagement, media performance, web traffic, and CRM-driven sell-out.…I am a senior digital marketing leader with more than 18 years of experience building brand ecosystems across LATAM and global markets. I specialize in inbound marketing, CRM, eCommerce, omnichannel strategy, first-party data, and hyper-personalized consumer experiences, combining strategic vision with hands-on execution to turn insights into measurable growth. I enjoy bringing multidisciplinary teams and cross-functional partners together to solve complex business challenges and create meaningful customer journeys. Throughout my career with PepsiCo, Omron Healthcare, Nestlé, and consulting clients, I have launched digital platforms, developed high-performing teams, and delivered significant improvements in engagement, media performance, web traffic, and CRM-driven sell-out.

Available to hire

I am a senior digital marketing leader with more than 18 years of experience building brand ecosystems across LATAM and global markets. I specialize in inbound marketing, CRM, eCommerce, omnichannel strategy, first-party data, and hyper-personalized consumer experiences, combining strategic vision with hands-on execution to turn insights into measurable growth.

I enjoy bringing multidisciplinary teams and cross-functional partners together to solve complex business challenges and create meaningful customer journeys. Throughout my career with PepsiCo, Omron Healthcare, Nestlé, and consulting clients, I have launched digital platforms, developed high-performing teams, and delivered significant improvements in engagement, media performance, web traffic, and CRM-driven sell-out.

Skills

Experience Level

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

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Expert

Expert

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Expert

Beginner

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Digital Marketing Manager — Quaker CARICAM at PepsiCo International Mexico

May 1, 2022 - January 1, 2025

Planned, developed, and managed Quaker inbound marketing strategies across digital platforms and capabilities for CARICAM markets. Led the first Quaker Digital Consumers Study across six markets, enabling hyper-personalized social media campaigns and a 30% engagement-rate increase. Implemented first-party data acquisition through paid advertising, achieving a 66% conversion rate, and deployed Salesforce Marketing Cloud CRM across six markets. Also launched digital marketplace initiatives in Guatemala and Argentina and coordinated media performance reporting with IT, finance, sales, and agency partners.

Independent Digital Marketing Consultant at Independent

January 1, 2020 - May 1, 2022

Provided strategic digital marketing advisory to brands navigating post-pandemic digital transformation, supporting marketing strategy, digital capability development, and customer-focused growth initiatives.

Independent Digital Marketing Consultant at Independent

December 31, 2019 - Present

Provided strategic digital marketing advisory services to brands navigating post-pandemic digital transformation, supporting the development of digital strategies, customer experiences, and growth initiatives.

Digital Marketing Manager — LATAM at Omron Healthcare Mexico

October 1, 2018 - December 1, 2019

Planned and executed LATAM inbound marketing strategies across three business categories. Built customer archetypes from research and raw data, enabling personalized content and doubling key performance indicators across social media, web, and media plans. Generated increases of 620% in interactions, 130% in display and clicks, and 55% in unique web visitors. Developed the Omron Health Sale marketplace, refreshed the regional digital ecosystem, pioneered social media live transmissions, and established influencer content strategies.

CRM & Digital Marketing Lead, Mexico at Nestlé Infant Nutrition Mexico

January 1, 2015 - January 1, 2018

Served as digital strategist for nine infant nutrition brands, connecting business plans with inbound marketing. Led the implementation of SaaS and omnichannel platforms to provide personalized consumer experiences throughout the marketing funnel. Federated the strategic plan and established the first in-house multidisciplinary digital team, comprising 12 community managers and digital specialists. Managed web platform launches and provided LATAM and global guidance on digital trends, competitive intelligence, and regulatory compliance.

Digital Activation Manager, Global Headquarters at Nestlé Switzerland

January 1, 2014 - January 1, 2015

Served as strategic lead for the global Start Healthy Stay Healthy initiative, consolidating the digital ecosystem and accelerating omnichannel and inbound marketing execution worldwide. Consulted with Nestlé digital marketing communities across LATAM, the United States, Canada, and South Africa.

Digital Activation Manager, Global HQ at Nestlé Switzerland

January 1, 2014 - January 1, 2015

Led the global Start Healthy Stay Healthy digital initiative, consolidating the digital ecosystem and accelerating omnichannel and inbound marketing execution worldwide. Advised Nestlé digital marketing communities across LATAM, the United States, Canada, and South Africa.

CRM & Digital Marketing Specialist, Mexico at Nestlé Infant Nutrition Mexico

January 1, 2005 - December 1, 2013

Designed and implemented an end-to-end global digital strategy across LATAM markets, including website platforms, CRM programs, and email marketing solutions. Drove a 60% sell-out lift through cross-selling CRM strategies, led social network planning by brand audience, and launched infant nutrition brand websites using UI/UX best practices to optimize user journeys.

CRM & Digital Marketing Specialist, Mexico at Nestlé Infant Nutrition Mexico

December 31, 2004 - December 31, 2012

Designed and deployed global digital strategies across LATAM markets, including website platforms, CRM programs, and email marketing solutions. Delivered a 60% sell-out lift through cross-selling CRM strategies, led social network planning by brand audience, and launched infant nutrition brand websites using UI and UX best practices to optimize consumer journeys.