Available to hire
Automotive expert who has worked in many top brands, distributor and even new EV companies. Award winning automotive editor, marketing strategist and able to edit car videos even off the phone.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Product Manager at TVS Digital, Singapore
August 1, 2024 - July 1, 2025Owned full product lifecycle of Autotech platforms across Southeast Asia, integrating CMS, DMS, and Aftersales solutions; conducted market research, benchmarking, and VoC studies to define backlog and roadmaps; delivered NPIs with R&D, design, and data teams for scalable dealership network adoption.
Product Manager at CEER National Automotive
January 1, 2022 - February 1, 2024Directed long-range planning for Saudi Arabia’s first EV product portfolio; managed profitability targets, technical specs, and pricing; led business case generation and go-to-market execution across Middle East geographies; managed lifecycle from launch to obsolescence with OEMs, suppliers, and government agencies.
Regulatory Affairs & Homologation Manager at Audi Singapore
October 1, 2020 - December 1, 2021Partnered with R&D and engineering to ensure compliance and timely market introductions; streamlined regulatory processes through digitization and optimization to accelerate launches while maintaining profitability levers.
Asst Manager, Business & Strategy Planning at Inchcape
August 1, 2018 - September 1, 2020Led strategic and long-range planning for Toyota, Lexus, Hino, and Suzuki; facilitated S&OP, consolidated forecasts, and maintained dashboards to optimize inventory and efficiency; conducted market trend analysis and competitive intelligence to identify new segments and support cross-functional collaboration.
Account Manager at TMRW Digital Agency, Singapore
September 1, 2017 - June 1, 2018Managed regional brand communications and launch campaigns; coordinated with sales and dealer networks to align assets with consumer objectives; optimized agency relationships and digital strategies to amplify brand presence with data-backed solutions.
Lead, PD Technology & CI at General Motors, Singapore
September 1, 2014 - July 1, 2017Managed product trim and grade strategies for global emerging markets; focused on long-range planning and cost optimization; coordinated regional collaborations for price and cost frameworks to improve efficiency and market penetration.
Product Planner at Toyota Motors Asia Pacific, Singapore
January 1, 2012 - August 1, 2014Served as regional product planner for the IMV Series (Hilux); conducted market research across Southeast Asia to align products with customer preferences; managed the India operations portfolio and introduced Lexus to India, reversing profitability through strategic pricing and premium positioning.
Education
B.Eng., Computer Engineering at National University of Singapore
January 1, 2007 - January 1, 2011GCE A & O Levels at Victoria Junior College & School
January 1, 1999 - January 1, 2004Qualifications
Industry Experience
Manufacturing, Software & Internet, Professional Services, Transportation & Logistics, Retail
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
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