Available to hire
I am a Senior Content & Social Media Specialist with over 10 years of experience in digital media, content development, and social campaigns across sports, news, entertainment, and corporate sectors. I craft bilingual content in Arabic and English, develop content strategies, and drive audience engagement.
I excel at translating brand objectives into high-impact content across multi-platform campaigns, using analytics to optimize performance. I have a strong background in video production, SEO content, and live event coverage, plus hands-on experience with on-the-ground coverage and community management.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Social Content Creator at M+C Saatchi Sport & Entertainment
December 1, 2025 - PresentDevelop and execute content strategies across multiple social media platforms to enhance audience engagement and brand visibility. Create content calendars, scripts, PR materials, and digital assets for campaigns and sports-related events. Prepare creative briefs and collaborate with design and video production teams to deliver high-quality content. Lead on-ground content coverage for sports events and live activations. Monitor content performance metrics and recommend optimization strategies. Manage audience interaction and community engagement across digital channels.
Social Media Editor at Abu Dhabi Media
November 1, 2018 - June 1, 2025Produced and scripted digital content for social media and online platforms across sports and news segments. Wrote engaging news stories, captions, reports, and editorial content in Arabic and English. Managed social media platforms, improving audience engagement and content reach. Developed scripts and reports for television and digital programming. Proofread and edited content to maintain linguistic accuracy and editorial standards. Covered live events and media assignments within the UAE and internationally. Directed video post-production activities for editorial and sports content. Analyzed performance insights and adjusted content strategies to improve reach and engagement. Maintained publishing schedules and coordinated editorial workflows. Edited video content and created engaging captions optimized for digital audiences. Collaborated with cross-functional teams to align content with branding and communication objectives.
Sports Editor at Sport360
May 1, 2016 - October 1, 2018Managed daily editorial coverage for sports news and digital media content. Wrote and edited articles, social media posts, and sports-related features. Optimized content using SEO best practices to improve online visibility. Monitored audience engagement metrics and incorporated feedback into content planning.
Bilingual Content Strategist (Freelance) at NPI Media & DAMAC Properties
January 1, 2016 - October 1, 2018Developed and localized bilingual content for corporate and media clients. Adapted content for multiple platforms, audiences, and marketing objectives. Collaborated with editorial and creative teams to deliver publication-ready materials.
Education
Bachelor of Arts in English Language at Ain Shams University, Faculty of Alsun
January 11, 2030 - June 1, 2011Qualifications
AI for Everyone
January 1, 2023 - May 21, 2026Cloud Computing Basics
January 1, 2023 - May 21, 2026What is the Metaverse?
January 1, 2022 - May 21, 2026Digital Transformation
January 1, 2021 - May 21, 2026Video Editing Training
January 1, 2018 - May 21, 2026Industry Experience
Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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