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Creative and technically skilled UX/UI Designer with a strong foundation in architecture and visual design. Experienced in redesigning websites and optimizing digital experiences to enhance usability, accessibility, and search engine performance. Adept at evaluating existing sites, identifying areas for improvement, and implementing data-driven solutions that drive user engagement and higher SEO rankings. Proficient in HTML, CSS, JavaScript, Webflow, Figma, and responsive design, with a focus on human-centered design, interactive prototyping, and visual storytelling.…Creative and technically skilled UX/UI Designer with a strong foundation in architecture and visual design. Experienced in redesigning websites and optimizing digital experiences to enhance usability, accessibility, and search engine performance. Adept at evaluating existing sites, identifying areas for improvement, and implementing data-driven solutions that drive user engagement and higher SEO rankings. Proficient in HTML, CSS, JavaScript, Webflow, Figma, and responsive design, with a focus on human-centered design, interactive prototyping, and visual storytelling.

Mahsa Afsharian

UX Designer, UI Designer, Product Designer, +3

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Creative and technically skilled UX/UI Designer with a strong foundation in architecture and visual design. Experienced in redesigning websites and optimizing digital experiences to enhance usability, accessibility, and search engine performance. Adept at evaluating existing sites, identifying areas for improvement, and implementing data-driven solutions that drive user engagement and higher SEO rankings. Proficient in HTML, CSS, JavaScript, Webflow, Figma, and responsive design, with a focus on human-centered design, interactive prototyping, and visual storytelling.…Creative and technically skilled UX/UI Designer with a strong foundation in architecture and visual design. Experienced in redesigning websites and optimizing digital experiences to enhance usability, accessibility, and search engine performance. Adept at evaluating existing sites, identifying areas for improvement, and implementing data-driven solutions that drive user engagement and higher SEO rankings. Proficient in HTML, CSS, JavaScript, Webflow, Figma, and responsive design, with a focus on human-centered design, interactive prototyping, and visual storytelling.

Available to hire

Creative and technically skilled UX/UI Designer with a strong foundation in architecture and visual design. Experienced in redesigning websites and optimizing digital experiences to enhance usability, accessibility, and search engine performance. Adept at evaluating existing sites, identifying areas for improvement, and implementing data-driven solutions that drive user engagement and higher SEO rankings. Proficient in HTML, CSS, JavaScript, Webflow, Figma, and responsive design, with a focus on human-centered design, interactive prototyping, and visual storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Persian

Fluent

Work Experience

UX/UI Lead Designer at Alfa Upgrades

June 1, 2025 - November 3, 2025

Directed the end-to-end visual design process, transforming marketing concepts into engaging, motion-enriched interfaces aligned with brand identity. Crafted visually dynamic websites with Webflow, integrating animations to enhance immersion. Analyzed competitors to identify gaps and design accessible interfaces. Developed wireframes and interactive prototypes; led information architecture and interactive design to deliver a website aligned with new community goals. Improved stakeholder satisfaction by 40% through a responsive, accessible site, and accelerated design-to-front-end progress by 25% by establishing a scalable design system. Used GSAP for smooth animations.

User Researcher & UX/ UI Designer at MySugar App

February 1, 2025 - November 3, 2025

Built interactive prototypes to test concepts and refined designs through user feedback. Designed user flows, wireframes, prototypes, and hi-fi mockups for accessible cross-device interfaces. Conducted user interviews to identify pain points and improve usability, focusing on customizable reports and clearer data visualization. Collaborated with a teammate to redesign the report page, introducing interactive graphs and simplified layouts to enhance user experience.

UX/UI Lead Designer at AthleteX Website

January 1, 2023 - January 1, 2023

Designed and delivered a visually dynamic sports interface within 2 months, integrating bold color palettes, typographic rhythm, and motion cues to communicate energy and emotion. Led the end-to-end UI design for the website from concept to high-fidelity prototypes, creating mockups, design systems, and interactive prototypes while collaborating with the CEO and lead designer, achieving a 65% user satisfaction rate. Reduced project delivery time by 30% by collaborating with developers to streamline the design-to-development workflow and ensure smooth handoffs. Designed and managed cohesive design systems using components, variables, and variants to ensure consistency.

Teaching Assistant at UXLand Online School

February 1, 2024 - November 3, 2025

Mentored students in user-centered design methodologies, usability testing, and user research principles. Provided feedback in crit sessions on prototyping, wireframing, and UI/UX projects, emphasizing design process, problem-solving, and visualizations.

Associate Architect at Freelance

December 1, 2021 - December 1, 2021

Produced high-fidelity 3D visualizations and spatial compositions balancing function and aesthetics, with communication channels established with users, clients, contractors, city officials, developers, engineering teams, and stakeholders throughout project lifecycles.

Architect at Kasratoos Inc

July 1, 2019 - July 1, 2019

Designed buildings addressing functionality, client needs, and budgets, using 2D and 3D visualizations. Collaborated with clients, engineers, and construction professionals to ensure project success within budget and timelines while addressing user requirements. Conducted client consultations to understand requirements and ensure a user-centered approach, overseeing budgeting and timelines for efficient delivery.

User Researcher & UX/UI Designer at MySugar App

February 1, 2025 - November 3, 2025

Created interactive prototypes, defined user flows, wired and hi-fi mockups for accessible, cross-device interfaces. Conducted user interviews to identify pain points and improve usability, focusing on customizable reports and clearer data visualization. Collaborated on redesign of the report page with interactive graphs and simplified layouts.

UX/UI Lead Designer at AthleteX Website

January 31, 2023 - January 31, 2023

Designed and delivered a visually dynamic sports interface, integrating bold color palettes, typographic rhythm, and motion cues to communicate energy. Led end-to-end UI design from concept to high-fidelity prototypes, created design systems, and facilitated iterative rounds with the CEO and lead designer, achieving measurable user satisfaction improvements.

UX/UI Teaching Assistant at UXland online school

February 1, 2024 - November 3, 2025

Mentored students on user-centered design methodologies, usability testing, and user research principles. Provided critique feedback on prototyping, wireframing, and UI/UX projects, emphasizing process, problem-solving, and visual storytelling.

Associate Architect at Freelance

December 31, 2021 - December 31, 2021

Produced high-fidelity 3D visualizations and spatial compositions balancing function and aesthetics, ensuring clear communication with clients, contractors, and stakeholders throughout project lifecycles.

Designer at Kasratoos Inc

July 31, 2019 - July 31, 2019

Designed buildings and interiors, creating plans that address functionality, client needs, and budgets using 2D and 3D visualization. Collaborated with clients, engineers, and construction professionals to ensure timely, budget-aligned project delivery.

UX/UI Lead Designer at Alfa Upgrades Website

June 1, 2025 - November 18, 2025

Directed the end-to-end visual design process, transforming marketing concepts into engaging, motion-enriched interfaces aligned with brand identity. Crafted visually dynamic websites with Webflow, integrating animations to enhance immersion and user engagement. Conducted competitive analysis to identify gaps and design a more user-friendly, accessible interface. Created wireframes and interactive prototypes, led information architecture and interactive design, and delivered a website aligned with new community goals. Improved stakeholder satisfaction by 40% through a responsive website and iterative testing with a focus on accessibility. Accelerated design and front-end progress by 25% by establishing a scalable design system. Used GSAP for smooth animations and enhanced interactivity.

User Researcher & UX/UI Designer at MySugar App

February 1, 2025 - November 18, 2025

Built interactive prototypes to test concepts and refine designs through user feedback. Designed user flows, wireframes, prototypes, and hi-fi mockups for accessible, cross-device interfaces. Conducted user interviews to identify pain points and improve usability, focusing on customizable reports and clearer data visualization. Collaborated with a teammate to redesign the report page, introducing interactive graphs and simplified layouts to enhance user experience.

Teaching Assistant, UX/UI at UXland online school

February 1, 2024 - November 18, 2025

Mentored students in user-centered design methodologies, including usability testing and user research principles. Provided feedback in crit sessions on prototyping, wireframing, and UI/UX design projects, emphasizing design process, problem-solving, and visualizations.

UX/UI Lead Designer at AthleteX

November 1, 2022 - January 31, 2023

Owned the end-to-end design process from concept to high-fidelity delivery for a responsive web product. Collaborated with leadership and development partners to define requirements and deliver production-ready designs. Designed user flows, UI components, and a reusable design system using Figma components and variants. Improved delivery speed by 30% through close collaboration with developers and streamlined handoffs. Balanced visual design with usability principles to ensure intuitive and engaging user experiences.

Teaching Assistant UX/UI at UXland online school

February 1, 2024 - Present

Mentored students of UXLand in user-centered design methodologies, including usability testing and user research principles. Provided feedback in crit sessions, on prototyping, wireframing, and UI/UX design projects, emphasizing design process, problem-solving, and visualizations.

Associate Architect at Freelance

September 1, 2019 - December 1, 2021

Produced high-fidelity 3D visualizations and spatial compositions that balanced function and aesthetic, experience directly applicable to 3D environment and interface design. Established effective communication channels with users, clients, contractors, the city, developers, engineering teams, constructors, and stakeholders throughout project lifecycle.

Architect at Kasratoos Inc

July 1, 2013 - July 1, 2019

Designed buildings at Kasratoos Inc, creating plans that addressed functionality, client needs, and budget constraints for residential, commercial, housing, hospitals, and interiors, using 2D and 3D visualizations. Collaborated with clients, engineers, and construction professionals to gather input, ensuring project success within budget and timelines while addressing user requirements.