I’m a Senior Digital Marketing Specialist focused on SEO and organic growth. I combine technical SEO, content strategy, and analytics optimization to drive scalable user acquisition and measurable performance. I’m experienced with keyword optimization, neuromarketing principles, and aligning digital properties with search intent. I enjoy fast-paced, cross-functional environments and take ownership of SEO initiatives that support broader product growth.

Mahsati Guluzade

I’m a Senior Digital Marketing Specialist focused on SEO and organic growth. I combine technical SEO, content strategy, and analytics optimization to drive scalable user acquisition and measurable performance. I’m experienced with keyword optimization, neuromarketing principles, and aligning digital properties with search intent. I enjoy fast-paced, cross-functional environments and take ownership of SEO initiatives that support broader product growth.

Available to hire

I’m a Senior Digital Marketing Specialist focused on SEO and organic growth. I combine technical SEO, content strategy, and analytics optimization to drive scalable user acquisition and measurable performance.

I’m experienced with keyword optimization, neuromarketing principles, and aligning digital properties with search intent. I enjoy fast-paced, cross-functional environments and take ownership of SEO initiatives that support broader product growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Intermediate
Azerbaijani
Fluent
German
Advanced
French
Beginner
Russian
Beginner

Work Experience

Digital Marketing Professional (DMI-Certified)
January 1, 2025 - Present
Concept Design (Digital Marketing Freelancer) at Freelancer (Self-Employed)
January 1, 2023 - January 1, 2025
Provide digital marketing and growth services with emphasis on technical SEO, content optimization, and performance-driven organic acquisition in collaboration with clients and content creators.
Mentor at Colle­ge (Educational program)
January 1, 2021 - January 1, 2023
Mentor students and support academic and career development while contributing to program operations.
Presenter & News Editor (Chief) at GUNAZ TV
January 1, 2021 - January 1, 2023
Developed and executed digital marketing strategies for a local furniture business, improving brand positioning and lead generation. Managed Meta Ads campaigns to increase local reach and improve qualified inquiries by 20%. Directed educational program operations including faculty scheduling and exam logistics, and coordinated international volunteer integration.
Digital Marketing Freelancer (Self-Employed)
January 1, 2025 - December 31, 2025
Provided SEO and growth marketing services leveraging technical SEO, content optimization, and performance analysis to support organic user acquisition and scalable growth.
Mentor at College
January 1, 2023 - December 31, 2025
TV Presenter & News Editor (Chef) at UNAZ TV
January 1, 2021 - December 31, 2023
Developed and executed digital marketing strategies for a local furniture business, improving brand positioning and lead generation. Managed Meta Ads campaigns to increase local reach and improve qualified inquiries by 20%, optimized budget allocation, and reduced customer acquisition costs via regular performance analysis. Directed educational programs and managed scheduling and exam logistics to ensure operational efficiency.

Education

Postgraduate studies in Democracy & Governance at JLUG eissen | Germany
January 1, 2014 - January 1, 2016
Bachelor of Arts in Journalism at Baku State University | Azerbaijan
January 1, 2003 - January 1, 2008
Digital Marketing Professional (DMI-Certified) at Digital Marketing Institute | Ireland
January 1, 2025 - July 7, 2026
Digital Marketing Professional (DMI-Certified) at Digital Marketing Institute | Ireland
January 1, 2014 - January 1, 2016
Postgraduate Studies in Democracy & Governance at JLUGiessen | Germany
January 1, 2016 - January 1, 2017
Bachelor of Arts in Journalism at Baku State University | Azerbaijan
January 1, 2003 - January 1, 2008

Qualifications

DMI certification
January 11, 2030 - July 7, 2026
DMI certification
January 11, 2030 - July 7, 2026
Ongoing study: Neuromarketing
January 11, 2030 - July 7, 2026
Ongoing study: Project Management
January 11, 2030 - July 7, 2026
DMI (Digital Marketing Professional) Certification
January 1, 2025 - July 7, 2026
Digital Marketing Professional (DMI-Certified)
January 1, 2025 - July 7, 2026

Industry Experience

Real Estate & Construction, Media & Entertainment, Professional Services, Education