Mahwish Zafar

Designer and Sales Engineer at Torrecid Middle East

Spearheaded multi-disciplinary projects in ceramics, textiles, and tableware, driving product innovation and catering to diverse client needs across the Middle East. Conducted extensive travel to provide personalized technical consultations, strengthening client relationships and retention. Led promotion of digital inks achieving significant sales growth. Developed and optimized ceramic designs using digital printing techniques balancing aesthetics and technical feasibility. Played a key role in launching innovative ceramic products contributing to increased sales. Tailored design modifications to enhance customer satisfaction and provided comprehensive technical support across UAE, Oman, Saudi Arabia, and Pakistan.

CAD Engineer at KTDMC

Led the implementation of ISO 9001:2015 & ISO 14001:2015 standards, coordinated and presented training on Obeya Room to departmental heads including the CEO. Prepared Quality Circle presentations and training enhancing quality management practices within the company.

CAD Engineer at KTDMCK, Karachi, Pakistan

Led the 'OBEY A ROOM' initiative and trained department heads, including the CEO, on quality circles; prepared Quality Circle presentations; coordinated the implementation of ISO 9001:2015 and ISO 14001:2015 at KTDMCK and rolled out related processes across the organization.

Creative Graphic Designer at Torrecid Middle East

Created brand-focused visual content for ceramics, tableware, and textiles; collaborated with sales and marketing teams to design presentations, social media posts, and promotional graphics; developed customized surface patterns and product mockups using Adobe Illustrator and Photoshop; led the visual identity design for product launches, exhibitions, and events (including Cevisama, Spain 2020); produced motion graphics and animated visuals in After Effects for digital promotions and presentations; maintained design standards across client projects to strengthen brand recognition in UAE, Oman, Saudi Arabia, and Pakistan; utilized Adobe Firefly and Mid Journey to generate creative visuals and concepts, integrating AI tools into the design workflow; explored Canva and AI-powered platforms for trend research, inspiration, and rapid prototyping of marketing assets.