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I'm a freelance graphic designer with a strong focus on branding, editorial design, and packaging. I collaborate with clients across Iran, Istanbul, Dubai, and Australia to create visual identities, catalogs, and marketing materials that communicate brand stories clearly and effectively. I enjoy translating complex information into cohesive design systems, from logos and brand guidelines to print and digital catalogs. My work blends traditional Iranian-inspired patterns with modern layouts, delivering polished visuals for print, packaging, and web identities.…I'm a freelance graphic designer with a strong focus on branding, editorial design, and packaging. I collaborate with clients across Iran, Istanbul, Dubai, and Australia to create visual identities, catalogs, and marketing materials that communicate brand stories clearly and effectively. I enjoy translating complex information into cohesive design systems, from logos and brand guidelines to print and digital catalogs. My work blends traditional Iranian-inspired patterns with modern layouts, delivering polished visuals for print, packaging, and web identities.

Mahya Yousefi

Graphic Designer, Brand Designer, Packaging Designer, +7

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I'm a freelance graphic designer with a strong focus on branding, editorial design, and packaging. I collaborate with clients across Iran, Istanbul, Dubai, and Australia to create visual identities, catalogs, and marketing materials that communicate brand stories clearly and effectively. I enjoy translating complex information into cohesive design systems, from logos and brand guidelines to print and digital catalogs. My work blends traditional Iranian-inspired patterns with modern layouts, delivering polished visuals for print, packaging, and web identities.…I'm a freelance graphic designer with a strong focus on branding, editorial design, and packaging. I collaborate with clients across Iran, Istanbul, Dubai, and Australia to create visual identities, catalogs, and marketing materials that communicate brand stories clearly and effectively. I enjoy translating complex information into cohesive design systems, from logos and brand guidelines to print and digital catalogs. My work blends traditional Iranian-inspired patterns with modern layouts, delivering polished visuals for print, packaging, and web identities.

Available to hire

I’m a freelance graphic designer with a strong focus on branding, editorial design, and packaging. I collaborate with clients across Iran, Istanbul, Dubai, and Australia to create visual identities, catalogs, and marketing materials that communicate brand stories clearly and effectively.

I enjoy translating complex information into cohesive design systems, from logos and brand guidelines to print and digital catalogs. My work blends traditional Iranian-inspired patterns with modern layouts, delivering polished visuals for print, packaging, and web identities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Surface Pattern Design

Expert

Editorial Illustration

Intermediate

Leadership

Intermediate

Language

Persian

Fluent

English

Advanced

Work Experience

Logo Designer at Iran Zamin Bank

January 1, 2024 - January 1, 2024

Designed the Faraz Bank mobile application logo and bilingual logotype. The concept centers on the Persian letter ف (Fā), derived from the app name, integrated with a rotated location-pin form and a single dot to evoke a stylized ف. The result is a minimal, scalable mark suitable for app icons and digital interfaces, balancing cultural recognition with usability.

Editorial Designer & Catalogue Designer at El Green

January 1, 2022 - January 1, 2022

Created a structured 188-page catalogue for Green Roof & Vertical Garden projects. Developed a grid-based editorial system, curated key images, and varied layouts to maintain rhythm. The cover features green leaf textures with water droplets and UV spot printing to convey freshness and vitality, while preserving a natural, sustainable aesthetic.

Book Designer at Kashan Foundation

January 1, 2023 - January 1, 2023

Designed a bilingual 566-page academic reference on Post-Islamic Kashan pottery. Established a regular editorial grid for facing pages, balancing scientific accuracy with readability and applying a historically informed yet contemporary visual language.

Brand Identity Designer at Mer das Stone

January 1, 2024 - December 31, 2024

Developed a complete visual identity system for Mer das Stone, a long-standing stone mining/manufacturing company. The concept draws on Stonehenge-like geology to convey durability and heritage. The logotype emphasizes a repeated 'S', with a deliberate typographic treatment. A deep teal-green palette with earthy accents communicates authenticity and industrial strength, supporting logo, logotype, visual identity, editorial/print, and web materials.

Brand Identity Designer at Mer das Stone

January 1, 2025 - December 31, 2025

Produced a 123-page product catalogue with an open layout prioritizing clarity and technical detail. Each stone is presented with renderings (left page) and technical specifications (right page). Created promotional posters to reinforce the brand across contexts.

Brand Identity Designer at Dot Nut

January 1, 2025 - December 31, 2025

Designed a modern brand identity for Dot Nut without relying on direct product imagery. Incorporated Iranian-inspired patterns and a custom hand-drawn typeface for the wordmark. Created 16 product labels for pistachio butter and related products, featuring minimal design with brand-consistent colors and patterns.

Brand Identity Designer at Siyagh

January 1, 2024 - Present

Developed Siyagh’s visual identity and Notebook line, including multiple collections (Colored Line, Minimal Canvas, Siyagh Writer, Colorful Fantasy). The range emphasizes portability, craftsmanship, and a distinctive artist’s touch.

Advertising Supervisor at Jahan Tiva Ara

January 1, 2016 - January 1, 2020

Oversee the design and production of a wide range of corporate advertising materials including catalogs, brochures, roll-ups, and digital campaigns. Worked closely with clients to create effective and visually appealing solutions.

Freelance Graphic Designer at Remote

January 1, 2020 - Present

Designed a variety of notebooks to showcase the creativity and functionality of specific stationery items. Collaborated with clients from different industries to enhance their brand identities through unique visuals.

Logo Designer / Logotype Designer at Iran Zamin Bank

January 1, 2024 - December 31, 2024

Designed the Faraz Bank mobile app logo and Farsi/English logotypes; concept derived from the Persian letter ف and reinterpreted as a location pin, ensuring legibility at small sizes and cultural relevance for Persian-speaking users.

Editorial Designer at El Green (Green Roof & Vertical Garden)

January 1, 2022 - December 31, 2022

Editorial design and catalogue production for Green Roof & Vertical Garden projects; developed a structured 188-page layout system with alternating image-heavy spreads and breathing space; print execution supervision.

Book Designer / Editorial Layout at Kashan Foundation

January 1, 2023 - December 31, 2023

Editorial layout for a bilingual 566-page academic publication on Post-Islamic Pottery of Kashan; established a regular editorial system and grid aligned with Iranian aesthetic.

Logo Designer / Visual Identity / Editorial & Print Design at Mer das Stone

January 1, 2024 - December 31, 2024

Developed complete visual identity inspired by stone formations and Stonehenge; logotype with a repeated 'S' motif; applied to branding collaterals, signage, posters, and the website.

Layout Designer / Art Director at Mer das Stone

January 1, 2025 - December 31, 2025

123-page product catalogue with open layout, double-page spreads for renderings and technical specs; created brand posters and promotional materials.

Logo Designer / Pattern Designer / Label Designer at Dot Nut

January 1, 2025 - December 31, 2025

Brand identity and packaging for pistachio-based products; created Iranian-origin-inspired patterns and 16 product labels with consistent visual identity.

Visual Identity Designer / Notebook Designer at Siyagh

January 1, 2024 - Present

Brand identity and notebook design; produced multiple portable notebooks with distinct colorways and a cohesive visual language.

Freelance Graphic Designer at Self-Employed

January 1, 2020 - Present

Designed a variety of materials including notebooks, brochures, and social media graphics for clients across different industries, adapting to various brand guidelines and creative needs.

Logo Designer & Visual Identity Designer at Iran Zamin Bank (Faraz Bank)

January 1, 2024 - Present

Designed visual identity and app logotype for Faraz Bank's mobile application, combining the Persian letter ف with a rotated location-pin motif. Created minimal, scalable iconography and bilingual logotypes (Farsi & English) to ensure legibility on small screens and cultural relevance for Persian-speaking users.

Editorial Designer / Catalogue Designer at El Green (Roof Garden & Vertical Garden)

January 1, 2022 - December 31, 2022

Developed a structured 188-page catalogue with a consistent editorial system, balancing heavy imagery with readable typography. Created cover, layout system, and print production, introducing rhythm through alternating dense spreads and calmer layouts.

Logo & Visual Identity Designer at Mer das Stone

January 1, 2024 - December 31, 2024

Created a complete visual identity for Mer das Stone, including a logotype inspired by stone formations and a teal/earth color system. Applied across branding, advertising, catalogs, and digital touchpoints to convey longevity and industrial heritage.

Layout Designer / Art Direction at Mer das Stone

January 1, 2025 - December 31, 2025

Produced a 123-page product catalogue featuring stone materials with an open layout. Each stone is presented with renderings and technical specifications on facing pages, plus a series of promotional posters maintaining brand hierarchy.

Brand Identity & Packaging Designer at Dot Nut

January 1, 2025 - December 31, 2025

Developed a modern brand identity and packaging system for pistachio products, referencing Iranian origin through patterns and a hand-drawn logotype. Created 16 product labels with minimal, brand-consistent visuals.

Brand Identity Designer & Notebook Producer at Siyagh

January 1, 2024 - Present

Siyagh brand identity and notebook production: created a family of colorful, minimal, portable notebooks with distinctive covers and internal guidelines; ongoing work since 2024.

Freelance Graphic Designer at Self-employed / Freelance

January 1, 2020 - Present

Remote freelance graphic designer delivering logos, branding, catalogs, packaging, editorial layouts, and web graphics for multiple clients; managed end-to-end design process from brief to final delivery.

Brand Identity Designer / Visual Identity Designer at Siyagh

January 1, 2024 - Present

Developed brand identities and designed notebooks; led branding initiatives and packaging design projects for various clients.

Logo Designer / Visual Identity at Mer das Stone Company

January 1, 2024 - Present

Created logo and logotype, visual identity, and editorial & print materials; provided web design support.

Editorial Designer at El Green Roof & Vertical Garden

January 1, 2022 - January 1, 2022

Editorial design and catalog design for green roof and vertical garden projects; developed a structured 188-page catalog with a consistent layout system.

Graphic Designer at Siyagh (Self-Employed / Freelance)

January 1, 2020 - Present

Designed and produced notebooks for the Iranian platform Siyagh, collaborating with multiple large-scale clients. Managed end-to-end design process from concept to final delivery for branding, catalogs, and packaging projects; contributed to client work for Bank Iran Zamin, Elgreen Roof Garden Systems, Merdas Stone Company, and Dot Nut Company.

Brand Identity Designer at Mer das Stone Company

January 1, 2024 - Present

Brand identity, visual identity, editorial & print design, and web design support for Mer das Stone; visual identity evolution and application across materials.

Product Catalogue Designer / Layout Designer at Mer das Stone Company

January 1, 2025 - Present

Design and production of the Stone Shape Vision product catalogue; developed open-layout system with generous negative space and paired applications with technical specs.

Editorial Designer / Catalogue Designer at El Green

January 1, 2022 - December 31, 2022

Editorial design and catalogue design for Green Roof & Vertical Garden projects; 188-page catalog with structured layout system and print execution.

Brand Identity & Packaging Designer at Dot Nut Company

January 1, 2025 - Present

Brand identity and packaging design for a pistachio paste brand; created patterns referencing Iranian origin and designed 16 product labels with cohesive visual identity.

Logo & Logotype Designer at Iran Zamin Bank

January 1, 2024 - Present

Logo and logotype design for Faraz Bank mobile application; created a pictorial logo derived from Persian letter forms, optimized for app icon and Persian-speaking users.