I’m an eCommerce entrepreneur and self-employed social media manager with hands-on experience building and managing online business growth since 2021. I develop social media strategies for Facebook and Instagram to increase engagement and brand visibility, and I create branded graphic and short-form video content using tools like Canva and CapCut. I’m data-driven in my approach, monitoring performance through Meta Business Suite and adjusting strategies based on analytics. Alongside content planning and consistent publishing schedules, I handle community engagement—replying to messages and supporting audience interaction—while using AI tools to streamline workflows, improve captioning and content ideas, and keep production efficient and on-brand.…

Elma D. Francisco

I’m an eCommerce entrepreneur and self-employed social media manager with hands-on experience building and managing online business growth since 2021. I develop social media strategies for Facebook and Instagram to increase engagement and brand visibility, and I create branded graphic and short-form video content using tools like Canva and CapCut. I’m data-driven in my approach, monitoring performance through Meta Business Suite and adjusting strategies based on analytics. Alongside content planning and consistent publishing schedules, I handle community engagement—replying to messages and supporting audience interaction—while using AI tools to streamline workflows, improve captioning and content ideas, and keep production efficient and on-brand.…

Available to hire

I’m an eCommerce entrepreneur and self-employed social media manager with hands-on experience building and managing online business growth since 2021. I develop social media strategies for Facebook and Instagram to increase engagement and brand visibility, and I create branded graphic and short-form video content using tools like Canva and CapCut.

I’m data-driven in my approach, monitoring performance through Meta Business Suite and adjusting strategies based on analytics. Alongside content planning and consistent publishing schedules, I handle community engagement—replying to messages and supporting audience interaction—while using AI tools to streamline workflows, improve captioning and content ideas, and keep production efficient and on-brand.

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Language

English
Fluent

Work Experience

Canva eBook Creator at RaketPH & Facebook
January 1, 2025 - Present
Designed branded eBooks aligned with client identity and marketing objectives. Customized layouts, typography, and visual elements for brand consistency. Collaborated with clients to refine messaging and improve content clarity, delivering high-quality digital products within deadlines.
Freelance Canva Book Creator at RaketPH & Facebook
January 1, 2025 - Present
Designed visually appealing, ready-to-publish books in PDF format using Canva. Customised templates to match brand identity, including fonts, colors, and imagery. Delivered high-quality digital products on time, meeting client expectations and boosting engagement.
Social Media Manager / Content Strategist / E-commerce Entrepreneur
January 1, 2021 - January 1, 2025
Developed and executed social media strategies for Facebook and Instagram to improve engagement and brand visibility (2021–2025). Created branded graphics and short-form video content using Canva and CapCut. Managed content calendars, scheduled posts, and maintained consistent publishing timelines. Monitored campaign performance using Meta Business Suite and optimized strategies based on analytics. Handled community management including inbox responses and audience engagement. Used AI tools to optimize captions, generate content ideas, and improve workflow efficiency.
E-commerce Entrepreneur / Self-employed at Self-employed
January 1, 2021 - Present
Manage a small online store, handling content posting, customer engagement, and sales tracking via Meta Business Suite. Implement pricing strategies, promotions, and stock management to increase sales and attract buyers. Coordinate secure payments and timely shipping, ensuring a smooth customer experience. Apply basic design, video editing, research, and time management skills to grow and sustain the business.
E-commerce Entrepreneur at Self-employed
January 1, 2021 - Present
Manage a small online store, handling content posting, customer engagement, and sales tracking via Meta Business Suite. Implement pricing strategies, promotions, and stock management to increase sales and attract buyers. Coordinate secure payments and timely shipping, ensuring a smooth customer experience. Apply basic design, video editing, research, and time management skills to grow and sustain the business.

Education

BS Business Administration at Lyceum of the Philippines University
January 1, 1996 - January 1, 1998
BS in Business Administration at Lyceum of the Philippines University
January 1, 1996 - January 1, 1998
Bachelor of Science in Business Administration at Lyceum of the Philippines University
January 1, 1996 - January 1, 1998

Qualifications

Canva Design Essentials
January 11, 2030 - February 23, 2026
Microsoft Excel from Beginner to Advanced
January 11, 2030 - February 23, 2026
Microsoft Digital Literacy
January 11, 2030 - February 23, 2026
Participating in Workplace Communication
January 11, 2030 - February 23, 2026
Basic Graphic Design & Visual Content Creation
January 11, 2030 - February 23, 2026
Canva Design Essentials
January 11, 2030 - February 23, 2026
Microsoft Excel from Beginner to Advanced
January 11, 2030 - February 23, 2026
Microsoft Digital Literacy
January 11, 2030 - February 23, 2026
Participating in Workplace Communication
January 11, 2030 - February 23, 2026
Basic Graphic Design & Visual Content Creation
January 11, 2030 - February 23, 2026
Canva Design Essentials
January 11, 2030 - September 24, 2026
Microsoft Digital Literacy
January 11, 2030 - September 24, 2026
Participating in Workplace Communication
January 11, 2030 - September 24, 2026
ELMAF
January 11, 2030 - September 24, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other, Education