I'm a multilingual marketing and retail professional with international experience across the U.S., Puerto Rico, and Germany. I specialize in digital marketing, branding, and creating engaging customer experiences that connect brands with their audiences. I build long-term client relationships and coordinate cross-functional teams to drive campaigns from ideation to execution. I thrive in fast-paced environments, balancing strategic thinking with hands-on execution. I am fluent in English and Spanish, with German at a B1 level as I continue to pursue fluency, and I bring a proactive, collaborative mindset and a strong work ethic to every project.

Maireen Maldonado

I'm a multilingual marketing and retail professional with international experience across the U.S., Puerto Rico, and Germany. I specialize in digital marketing, branding, and creating engaging customer experiences that connect brands with their audiences. I build long-term client relationships and coordinate cross-functional teams to drive campaigns from ideation to execution. I thrive in fast-paced environments, balancing strategic thinking with hands-on execution. I am fluent in English and Spanish, with German at a B1 level as I continue to pursue fluency, and I bring a proactive, collaborative mindset and a strong work ethic to every project.

Available to hire

I’m a multilingual marketing and retail professional with international experience across the U.S., Puerto Rico, and Germany. I specialize in digital marketing, branding, and creating engaging customer experiences that connect brands with their audiences. I build long-term client relationships and coordinate cross-functional teams to drive campaigns from ideation to execution.

I thrive in fast-paced environments, balancing strategic thinking with hands-on execution. I am fluent in English and Spanish, with German at a B1 level as I continue to pursue fluency, and I bring a proactive, collaborative mindset and a strong work ethic to every project.

See more

Language

English
Fluent
Spanish; Castilian
Fluent
German
Intermediate

Work Experience

Sales Associate – Full Time at Maje (KaDeWe, Berlin)
September 1, 2025 - Present
Delivered high-level customer service in a luxury retail environment, representing the brand with professionalism and discretion. Supported daily store operations, including opening/closing procedures, cash handling, and stock organization. Assisted with visual merchandising to ensure the sales floor meets brand standards. Coordinated with team members and management to ensure smooth daily operations. Built long-term client relationships through personalized service and follow-up.
Branding Communications & Digital Marketing Consultant at Self-Employed (Berlin)
January 1, 2024 - May 1, 2025
Supported pop-up stores and showroom operations in Berlin; produced content and managed campaigns from ideation through execution, including influencer collaborations, events, and vendor partnerships. Coordinated campaigns across multiple client accounts, organized timelines and budgets, and managed social media channels and content production. Built and maintained relationships with clients, influencers, and partners while organizing digital systems and documentation to streamline workflows.
Marketing Project Manager & Event Coordinator at MCS swimwear
July 1, 2019 - September 4, 2025
Supported and managed pop-up stores and the showroom, engaging directly with customers, driving sales, and building strong client relationships. Assisted in administrative, design, and trend forecasting duties. Developed marketing strategies and tactics to drive traffic. Created and executed campaigns from ideation to execution. Arranged and organized with influencers and collaborators for branding content. Coordinated and participated in special events, built strategic relationships and partnered with key industry players, agencies, and vendors. Developed and produced content and managed social media channels. Served as photographer and graphic designer.
Marketing Project Manager & Event Coordinator at MCS swimwear [PR]
July 1, 2019 - September 4, 2025
Supported and managed pop-up stores and showroom, engaging directly with customers, driving sales, and building strong client relationships. Assisted in administrative, design, and trend forecasting duties. Developed marketing strategies and tactics to drive traffic. Developed campaigns from ideation to execution. Arranged and organized with influencers and collaborators for branding content. Coordinated and participated in special events, built strategic relationships and partnered with key industry players, agencies, and vendors. Developed and produced content and managed social media channels. Served as photographer and graphic designer.
Digital Content Producer (Freelance) at Self Employed
June 1, 2019 - September 4, 2025
Provided consult of branding and marketing logistics for individual clients. Developed and produced content for branding and marketing material. Created visual concepts using computer software to develop content. Coordinated and planned logistics of production for writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics.
Digital Content Producer Freelance at [PR]
June 1, 2019 - September 4, 2025
Provided consult of branding and marketing logistics for individual clients. Developed and produced content for branding and marketing material. Created visual concepts using computer software to develop content. Coordinated and planned logistics of production for writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics.
Content Creator & Social Media Manager at Headway Studio
May 1, 2019 - September 4, 2025
Developed and maintained consistent brand image and voice across all social media channels. Developed and produced content with marketing direction. Analysed data related to engagements and clicks, as well as platform-specific analytics to inform ongoing strategy. Monitored users' comments, messages, and reviews to respond to inquiries and problems quickly. Built relationships with clients, influencers, and strategic partners via social media.
Content Creator & Social Media Manager at Headway Studio
May 1, 2019 - September 4, 2025
Developed and maintained consistent brand image and voice across all social media channels. Developed and produced content with marketing direction. Analyzed data related to engagements and clicks, as well as platform-specific analytics to inform ongoing strategy. Monitored users’ comments, messages, and reviews to respond to inquiries and problems quickly. Built relationships with clients, influencers, and strategic partners via social media.
Event Assistant (Freelance) at Wapa TV
September 1, 2018 - September 4, 2025
Assisted the behind the scenes photoshoots and production for promotional and marketing filming. Assisted in backstage duties during live broadcasted events.
Event Assistant (Freelance) at Wapa TV [PR]
September 1, 2018 - September 4, 2025
Assisted the behind the scenes photoshoots and production for promotion and marketing filming. Assisted in backstage duties during live broadcasted events.
Content Creator & Social Media Manager at Headway Studio
August 1, 2018 - July 31, 2019
Provided branding, content, and administrative support to individual clients. Coordinated production logistics and schedules, maintained clear stakeholder communication, and ensured timely delivery of outputs.
Marketing Project Manager & Event Coordinator at MCS Swimwear
September 1, 2017 - August 31, 2019
Managed social media accounts and brand voice, monitored messages, comments and reviews; tracked engagement metrics and prepared performance insights. Built and maintained relationships with clients, influencers, and partners.
Office Manager at Las Marias Inc. / Esq.
January 1, 2017 - May 31, 2018
Supported store operations, customer service, and visual merchandising. Assisted with stock management and closing duties.
Assistant Manager, Visual Lead & Events Assistant at Kendra Scott
December 1, 2016 - September 4, 2025
Ensured each customer gets an affirmative brand experience. Led by example and addressed problem solving and handled queries within store performance and with customers in a respectful and timely manner. Provided assistance in general errands with capable and vigor planning of store events. As Visual Lead, headed operational standards and visual presentation by implementing visual and functional direction with proper planning and accuracy.
Assistant Manager, Visual Lead & Events Assistant at Kendra Scott
December 1, 2016 - September 4, 2025
Ensured each customer gets an affirmative brand experience. Led by example and addressed problem solving and handled queries within store performance and with customers in a respectful and timely manner. Provided assistance in general errands with capable and vigor planning of store events. As Visual Lead, headed operational standards and visual presentation by implementing visual and functional direction with proper planning and accuracy.
Shop Assistant at Valija
December 1, 2015 - September 4, 2025
Made part of the team introducing the Puerto Rican brand into a new market (Miami). Greeted customers and determined their needs and wants, multitasked adeptly, and teamed up with co-workers to provide proper customer service. Met and exceeded sales goals, processed shipments and ensured all merchandise is properly represented on the floor. Maintained merchandise in-stock and in presentable condition in assigned areas, assisted in visual merchandise, and in closing duties.
Shop Assistant at Valija
December 1, 2015 - September 4, 2025
Made part of the team introducing the Puerto Rican brand into a new market (Miami). Greeted customers and determined their needs and wants, multitasked adeptly, and teamed up with co-workers to provide proper customer service. Met and exceeded sales goals, processed shipments and ensured all merchandise was properly represented on the floor. Maintained merchandise in-stock and in presentable condition in assigned areas, assisted in visual merchandise, and in closing duties.
Sales Associate at Zara
September 1, 2015 - September 4, 2025
Greeted customers, determined their needs and wants, providing styling options and trustworthy assessment. Served multiple customers at a time without diminishing proper customer attention. Ensured all merchandise is represented on the floor, and maintained in presentable condition in assigned areas.
Sales Associate at Zara
September 1, 2015 - September 4, 2025
Greeted customers, determined their needs and wants, providing styling options and trustworthy assessment. Served multiple customers at time without diminishing proper customer attention. Ensured all merchandise was represented on the floor and maintained presentable condition in assigned areas.

Education

M.A. in Digital Marketing & PR at HMKW, Berlin
January 11, 2030 - January 1, 2022
B.F.A. in Fashion Marketing & Management at SCAD, Savannah, GA, USA
January 11, 2030 - January 1, 2014
Digital Marketing & PR at HMKW, Berlin
January 11, 2030 - January 1, 2022
Fashion Marketing & Management at SCAD, Savannah, GA, USA
January 11, 2030 - January 1, 2014
M.A. – Digital Marketing & Public Relations at HMKW, Berlin
January 11, 2030 - January 1, 2022
B.F.A. – Fashion Marketing & Management at SCAD, Savannah, GA, USA
January 11, 2030 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services, Consumer Goods, Software & Internet