The Fuel project involved redesigning the menu for Fuel Coffeehouse & Kitchen, focussing on healthy and traditional café offerings. I created a clean, brand-aligned menu, promotional posters for new services, and social content including short-form reels to strengthen the café’s visual identity and digital engagement.

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Looking Up is a concept-driven graphic T-shirt design created for a collaborative exhibition themed around “mother,” briefed by un_fold magazine. The design explores the mother-daughter relationship, using typography to form the silhouette of a woman. The title reflects a daughter’s perspective of looking up to her mother as both mentor and role model.

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In collaboration with Loanhood, this group project developed an occasion-based marketing campaign celebrating New Year’s Eve. The narrative showcases a single standout piece styled in three distinct ways across three different celebrations and settings, highlighting the versatility of Loanhood’s rental pieces. I focused on creative direction and photography, helping bring the campaign’s visual story to life.

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Mottainai is an Earth Day campaign developed for Loanhood, a fashion rental brand championing sustainability. Drawing inspiration from the Japanese art of boro stitching and the philosophy of Mottainai—“don’t waste what is valuable”—the campaign celebrates pre-loved garments as meaningful pieces with stories to tell. A single garment is styled in three distinct ways, showcasing Loanhood’s rental offerings while demonstrating how sustainable fashion can be versatile, culturally rich, and aspirational. By combining traditional craft with conscious fashion, the project aimed to engage and expand Loanhood’s community, encouraging a mindful approach to style and consumption.

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Digital content created to support the launch of Wish You Were Here, a collaborative summer collection between sustainable fashion brand Manava and artist Luke Crump. The collection features graphic-led garments, including unisex t-shirts, tote bags, and accessories. As part of my marketing role, I was responsible for shooting and editing content for the campaign, capturing visuals that promoted the collection across digital platforms. The shoot featured a range of models, including Manava co-founder Jodie Kidd.

View project: https://www.twine.net/signin