Maissy Carreta

Managed end-to-end social media content across Instagram and TikTok, including content planning, copywriting, production support, publishing, and performance monitoring. Produced monthly performance reports and tracked KPIs. Wrote marketing copy for captions, marketing text, and product descriptions for automotive-related content for both social media and e-commerce. Supported content production through video and photo assistance, as well as content documentation for social media and marketing campaigns. Achieved 30% of company B2B client acquisition via direct outreach through direct messages and WhatsApp. Managed marketplace operations across Tokopedia, TikTok Shop, OLX, and Facebook Marketplace for automotive products and used vehicle marketing.

Managed end-to-end social media content across Instagram and TikTok, including content planning, copywriting, production, publishing, and performance monitoring. Prepared monthly social media performance reports and monitored KPIs. Developed copy for captions, marketing copy, and product descriptions for automotive-related content across social platforms and e-commerce. Assisted content production via videography, photography, and content documentation for social media and marketing campaigns. Achieved 30% B2B client acquisition through direct outreach via DMs and WhatsApp. Managed marketplace operations across Tokopedia, TikTok Shop, OLX, and Facebook Marketplace for automotive products and used vehicles marketing.

Supported brand awareness and maintained brand consistency through integrated marketing communication and promotional activities. Planned and coordinated annual marketing activities with internal teams, management, and external vendors to ensure effective campaign execution. Developed promotional strategies and coordinated implementation across relevant channels. Managed media relations including press releases, press conferences, and media invitations. Produced photo and video content for social media and coordinated content production and publication requirements with external vendors. Managed nine social media accounts and Google Business Profiles, including content planning, publishing, and digital presence management. Supported customer service communication via WhatsApp Business and social media by coordinating inquiries and customer needs to CRC or MRA.