Hi, I’m Maja Krsmanovic, a Belgrade-based fashion designer and entrepreneur. I lead two brands, Maya & Bo and Mystical, focusing on women's clothing, jewelry, and accessories inspired by historical costume. My work blends traditional craft with modern silhouettes and storytelling through fashion. I’m passionate about mentoring the next generation of designers and creating apparel that celebrates culture, craftsmanship, and sustainability. I’ve showcased across Belgrade, Novi Sad, Budapest, and Porec, and I enjoy collaborating with photographers, stylists, and artisans to bring vibrant concepts to life.

Maja Krsmanovic

Hi, I’m Maja Krsmanovic, a Belgrade-based fashion designer and entrepreneur. I lead two brands, Maya & Bo and Mystical, focusing on women's clothing, jewelry, and accessories inspired by historical costume. My work blends traditional craft with modern silhouettes and storytelling through fashion. I’m passionate about mentoring the next generation of designers and creating apparel that celebrates culture, craftsmanship, and sustainability. I’ve showcased across Belgrade, Novi Sad, Budapest, and Porec, and I enjoy collaborating with photographers, stylists, and artisans to bring vibrant concepts to life.

Available to hire

Hi, I’m Maja Krsmanovic, a Belgrade-based fashion designer and entrepreneur. I lead two brands, Maya & Bo and Mystical, focusing on women’s clothing, jewelry, and accessories inspired by historical costume. My work blends traditional craft with modern silhouettes and storytelling through fashion.

I’m passionate about mentoring the next generation of designers and creating apparel that celebrates culture, craftsmanship, and sustainability. I’ve showcased across Belgrade, Novi Sad, Budapest, and Porec, and I enjoy collaborating with photographers, stylists, and artisans to bring vibrant concepts to life.

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Language

Serbian
Fluent
English
Advanced

Work Experience

CEO & Fashion Designer at Maya & Bo
January 1, 2020 - December 31, 2024
CEO and lead designer for the Maya & Bo brand, directing collection development, branding, production coordination, and market strategy for women’s clothing. Responsible for creative direction, supplier relations, and international collaborations.
CEO & Fashion Designer at Mystical
January 1, 2010 - December 31, 2025
CEO and creative lead for Mystical, a brand focused on women’s clothing, jewelry, and accessories inspired by historical costume. Overseeing design, branding, and global presentation.
Designer at Guess (Guess by Marciano)
January 1, 2017 - December 31, 2017
Designer for women’s clothing line at Guess by Marciano, contributing to collection development and styling guidance for seasonal lines.
Fashion Designer at Panter
January 1, 2009 - December 31, 2009
Designer for the Panter children’s clothing program, developing children’s wear concepts and product lines.
Designer at Modus
January 1, 2007 - December 31, 2007
Designer for Modus women’s clothing program, contributing to seasonal collections and styling.
Designer at Mona
January 1, 2005 - December 31, 2006
Designer for Mona women’s clothing program, creating and developing ready-to-wear collections.
Visual Merchandiser at Guess
January 1, 2015 - December 31, 2015
Designed in-store visuals and presentation strategies for the Polish market, coordinating displays and product storytelling.
Visual Merchandiser at Panter
January 1, 2009 - December 31, 2009
Created visual merchandising standards and displays for Panter in-store presentations.
Visual Merchandiser at Colours & Beauty
January 1, 2008 - December 31, 2009
Implemented visual merchandising concepts and in-store branding for Colours & Beauty brand.
Tutor at Belgrade (Textile & Clothing Design Education)
January 1, 2011 - December 31, 2012
Tutor for future students entering textile and clothing design programs; delivering guidance and preparation strategies.
Tutor at Pero Creative Workshop
January 1, 2011 - December 31, 2012
Fashion design course tutor for Pero Creative Workshop, mentoring students in design processes and techniques.
Exhibitor / Participant at Budapest Fashion Week
January 1, 2018 - December 31, 2018
Participated as an exhibitor/designer in the Budapest Fashion Week showcase.
Exhibitor / Participant at Serbia Fashion Week
January 1, 2016 - December 31, 2016
Showcased collections during Serbia Fashion Week in Novi Sad.
Exhibitor at Magic Night
January 1, 2015 - December 31, 2015
Participated in the Magic Night fashion event in Poreč, Croatia.
Exhibitor at Fashion Touch Belgrade
January 1, 2014 - December 31, 2014
Participated in the Fashion Touch Belgrade showcase.
Exhibitor at Fall into Fashion Workshop
January 1, 2014 - December 31, 2015
Participated in Fall into Fashion Workshop at Palic Lake and Poreč (2014-2015).
Exhibitor at Belgrade from Other Angle
January 1, 2013 - December 31, 2013
Participated in Belgrade from Other Angle showcase at Mixer House.
Author / Mentor at Pero (Delta City)
January 1, 2011 - December 31, 2011
Authorial and mentor involvement in fashion project at Delta City shopping center.
Model / Stylist Collaboration at Magic Night / Fotografikum
January 1, 2011 - December 31, 2014
Participated in fashion agency projects and studio collaborations for various shoots and events.
Model / Stylist at Art Studio / Shoushany (Beirut photographer collaboration)
January 1, 2012 - December 31, 2012
Worked with Shoushany rsphotography.co on fashion magazines OPPA and Cielo.
Beauty Pageant Participant at Miss Serbia (China)
January 1, 2010 - December 31, 2010
Wore dresses and jewellery for Miss Serbia in a beauty pageant held in China.
Photographic Studio Collaboration at Tekstil Photo Studio
January 1, 2010 - December 31, 2011
Studio collaborations focused on textile photography and fashion shoots.
Model Agency at Art Studio & Agencies
January 1, 2006 - December 31, 2011
Participation with the Art model agency on multiple shoots and campaigns.
Fashion Designer at Guess by Marciano (Guess fashion house)
January 1, 2017 - Present
Contributed to the women’s clothing program for the brand Guess by Marciano in Lugano, Switzerland.
Fashion Designer at Modus
January 1, 2007 - January 1, 2007
Women’s clothing program.
Fashion Designer at Mona
January 1, 2005 - January 1, 2006
Women’s clothing program.
Fashion Design Tutor at Pero Creative Workshop
January 1, 2011 - January 1, 2012
Fashion design course tutor.
Tutor at Belgrade Textile & Clothing Design Education (General)
January 1, 2025 - Present
Tutor of future students for university entrance exams in textile and clothing design.
Exhibitions Organizer/Designer at Budapest Fashion Week
January 1, 2018 - January 1, 2018
Participated as designer in Budapest Fashion Week.
Participant at Serbia Fashion Week (Novi Sad)
January 1, 2016 - January 1, 2016
Participated in Serbia Fashion Week.
Event Participant/Designer at Magic Night
January 1, 2011 - January 1, 2015
Participation in Magic Night fashion events in Belgrade, Palic lake, Porec and other locations.
Exhibitions Organizer/Mentor at Pero authorial and mentor exhibition (Delta City)
January 1, 2011 - January 1, 2011
Authorial and mentor exhibition.
Model at Art Model Agency
January 1, 2006 - January 1, 2011
Modeling representation for Belgrade fashion and photography projects.
Photographer/Studio Collaboration at Fotografikum
January 1, 2011 - January 1, 2014
Collaboration with photography studio for fashion imagery.
Beauty Pageant Participant at Miss Serbia (Beauty Pageant in China)
January 1, 2010 - January 1, 2010
Represented Serbia in international beauty pageant wearing Mystical brand outfits.
Textile Photo Studio Collaboration at Tekstil Photo Studio
January 1, 2010 - January 1, 2011
Collaboration with textile photo studio.
CEO / Fashion Designer at Maya & Bo
January 1, 2020 - January 1, 2024
Lead design and management of the Maya & Bo women’s clothing program; oversee product development, production, branding, and marketing; guide strategic growth and partnerships.
CEO / Fashion Designer at Mystical
January 1, 2010 - January 1, 2025
Head of Mystical brand (fashion, jewelry, accessories inspired by historical costume); concept development, design, production, merchandising and international showcases.
Fashion Designer at Guess by Marciano
January 1, 2017 - January 1, 2017
Designed women's wear under Guess by Marciano program; collaborated on collection development, fittings, and production.
Tutor at Textile & Clothing Design entrance exam tutoring
January 1, 2025 - Present
Tutor for future students entering textile and clothing design programs (Belgrade, Serbia).
Fashion Designer at Maya & Bo
January 1, 2020 - January 1, 2024
CEO; women’s clothing program. Based in Belgrade, Serbia.
Fashion Designer at Mystical
January 1, 2010 - January 1, 2025
CEO; women’s clothing program, jewelry and accessories inspired by historical costume.
Fashion Designer at Panter fashion house
January 1, 2009 - January 1, 2009
Children’s clothing program; Belgrade, Serbia.
Fashion Designer at Modus fashion house
January 1, 2007 - January 1, 2007
Women’s clothing program; Belgrade, Serbia.
Fashion Designer at Mona fashion house
January 1, 2005 - January 1, 2006
Women’s clothing program; Belgrade, Serbia.
Visual Merchandiser at Guess fashion house
January 1, 2015 - Present
Warsaw, Poland.
Visual Merchandiser at Panter fashion house
January 1, 2009 - Present
Belgrade, Serbia.
Visual Merchandiser at Colours & Beauty brand
January 1, 2008 - January 1, 2009
Brand; Belgrade, Serbia.
Tutor at Textile and clothing design entrance exam prep (students)
January 1, 2025 - Present
Teaching future textile and clothing design students; Belgrade, Serbia.
Exhibitor at Fashion touch a Belgrade
January 1, 2014 - January 1, 2014
Manifestation; Belgrade, Serbia.
Authorial & Mentor Exhibition Participant at Pero
January 1, 2011 - January 1, 2011
Authorial and mentor exhibition; Delta City shopping center, Belgrade, Serbia.
Designer / House Associate at Guess (Guess by Marciano)
January 1, 2017 - January 1, 2017
Worked within the Guess fashion house on the women's clothing program, contributing to design and styling collaborations in Lugano, Switzerland.
Designer at Panter
January 1, 2009 - January 1, 2009
Designer for Panter, a children’s clothing program, contributing to product development and seasonal collections in Belgrade, Serbia.

Education

Specialist Vocational Studies of Fashion Management (Fashion and Style) at College for Design, Technology and Management
January 1, 2013 - December 31, 2015
Vocational Designer from area of Applied Art and Design (Textile and Clothing Design) at College for Design, Technology and Management
January 1, 2007 - December 31, 2008
Engineer of Textile and Clothing Design at Textile -Technology College
January 1, 2002 - December 31, 2005
High School Diploma at High School of Economics
January 1, 1998 - December 31, 2002
Specialist Vocational Studies of Fashion Management at College for Design, Technology and Management
January 1, 2013 - January 1, 2015
Vocational Designer from area of Applied Art and Design (Textile and Clothing Design) at College for Design, Technology and Management
January 1, 2007 - January 1, 2008
Engineer of Textile and Clothing Design at Textile-Technology College
January 1, 2002 - January 1, 2005
High School Diploma at High School of Economics
January 1, 1998 - January 1, 2002
Specialist Vocational Studies of Fashion Management (Fashion and Style) at Vocational Studies of College for Design, Technology and Management
January 1, 2013 - January 1, 2015
Vocational Designer from area of Applied Art and Design (Textile and Clothing Design) at Vocational Studies of College for Design, Technology and Management
January 1, 2007 - January 1, 2008
Engineer of Textile and Clothing Design at Textile -Technology College
January 1, 2002 - January 1, 2005
High School Diploma at High School of Economics
January 1, 1998 - January 1, 2002
Specialist Vocational Studies of Fashion Management (Fashion and Style) at Vocational Studies of College for Design, Technology and Management
January 1, 2013 - January 1, 2015
Vocational Designer from area of Applied Art and Design (Textile and Clothing Design) at Vocational Studies of College for Design, Technology and Management
January 1, 2007 - January 1, 2008
Engineer of Textile and Clothing Design at Textile Technology College
January 1, 2002 - January 1, 2005
High School Diploma in Economics at High School of Economics
January 1, 1998 - January 1, 2002
Specialist Vocational Studies of Fashion Management (Fashion and Style) at Vocational Studies of College for Design, Technology and Management
January 1, 2013 - January 1, 2015
Vocational Designer from area of Applied Art and Design (Textile and Clothing Design) at Vocational Studies of College for Design, Technology and Management
January 1, 2007 - January 1, 2008
Engineer of Textile and Clothing Design at Textile Technology College
January 1, 2002 - January 1, 2005
High School Diploma at High School of Economics
January 1, 1998 - January 1, 2002

Qualifications

British Council English Proficiency Certificate
January 11, 2030 - January 13, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Manufacturing, Consumer Goods, Other, Travel & Hospitality