If I hadn’t gone into business, I probably would have become a psychologist — because understanding people is still the most interesting part of what I do. I’ve always been fascinated by people; how they think, what motivates them, what makes something resonate with them. At some point I realized that business, at its best, is really just applied psychology. Whether you’re building a company, launching a campaign, or helping a client reach their goals, you’re constantly asking the same questions: What does this person need? How can I help? How can we build something meaningful together? Over the past several years I’ve worked across agency and in-house environments managing digital campaigns, paid media strategies, and brand growth across platforms like Meta, Google Ads, TikTok, and other social channels. I enjoy both the strategic and operational side of marketing: understanding how systems work, how campaigns perform, and how small improvements can turn into meaningful results. But where most people see marketing as ads and numbers. I’ve always seen it as people. At the same time, I’ve also taken on the challenge of working on my own ventures. This experience pushed me into the deep end in the best possible way. It taught me accountability, resilience, and the kind of problem-solving that only comes from real responsibility. It also helped me understand something that changed the way I approach work: every service, every campaign, every project represents someone’s time, effort, and dreams. When you help a business grow, you’re helping someone move closer to their goals. What I’ve discovered through all of this is that I’m someone who thrives on challenges and learning. When something feels difficult or unfamiliar, my instinct isn’t to step away—it’s to step back, rethink the problem, and figure it out. I genuinely enjoy understanding how things work, improving systems, and constantly becoming a little better than I was yesterday. I’m someone who genuinely believes that if you stay curious enough, you can figure almost anything out! Long term, my goal is simple: to keep growing, to keep learning, and to help businesses and people grow along the way. I believe the best work happens when people collaborate, share knowledge, and support each other’s ambitions rather than compete against them. I may look calm on the outside, but internally I’m always thinking, planning, and learning. I love figuring things out, especially when it means helping someone else move closer to something they care about.

Maria Alcantara

If I hadn’t gone into business, I probably would have become a psychologist — because understanding people is still the most interesting part of what I do. I’ve always been fascinated by people; how they think, what motivates them, what makes something resonate with them. At some point I realized that business, at its best, is really just applied psychology. Whether you’re building a company, launching a campaign, or helping a client reach their goals, you’re constantly asking the same questions: What does this person need? How can I help? How can we build something meaningful together? Over the past several years I’ve worked across agency and in-house environments managing digital campaigns, paid media strategies, and brand growth across platforms like Meta, Google Ads, TikTok, and other social channels. I enjoy both the strategic and operational side of marketing: understanding how systems work, how campaigns perform, and how small improvements can turn into meaningful results. But where most people see marketing as ads and numbers. I’ve always seen it as people. At the same time, I’ve also taken on the challenge of working on my own ventures. This experience pushed me into the deep end in the best possible way. It taught me accountability, resilience, and the kind of problem-solving that only comes from real responsibility. It also helped me understand something that changed the way I approach work: every service, every campaign, every project represents someone’s time, effort, and dreams. When you help a business grow, you’re helping someone move closer to their goals. What I’ve discovered through all of this is that I’m someone who thrives on challenges and learning. When something feels difficult or unfamiliar, my instinct isn’t to step away—it’s to step back, rethink the problem, and figure it out. I genuinely enjoy understanding how things work, improving systems, and constantly becoming a little better than I was yesterday. I’m someone who genuinely believes that if you stay curious enough, you can figure almost anything out! Long term, my goal is simple: to keep growing, to keep learning, and to help businesses and people grow along the way. I believe the best work happens when people collaborate, share knowledge, and support each other’s ambitions rather than compete against them. I may look calm on the outside, but internally I’m always thinking, planning, and learning. I love figuring things out, especially when it means helping someone else move closer to something they care about.

Available to hire

If I hadn’t gone into business, I probably would have become a psychologist — because understanding people is still the most interesting part of what I do.

I’ve always been fascinated by people; how they think, what motivates them, what makes something resonate with them. At some point I realized that business, at its best, is really just applied psychology. Whether you’re building a company, launching a campaign, or helping a client reach their goals, you’re constantly asking the same questions: What does this person need? How can I help? How can we build something meaningful together?

Over the past several years I’ve worked across agency and in-house environments managing digital campaigns, paid media strategies, and brand growth across platforms like Meta, Google Ads, TikTok, and other social channels. I enjoy both the strategic and operational side of marketing: understanding how systems work, how campaigns perform, and how small improvements can turn into meaningful results. But where most people see marketing as ads and numbers. I’ve always seen it as people.

At the same time, I’ve also taken on the challenge of working on my own ventures. This experience pushed me into the deep end in the best possible way. It taught me accountability, resilience, and the kind of problem-solving that only comes from real responsibility. It also helped me understand something that changed the way I approach work: every service, every campaign, every project represents someone’s time, effort, and dreams. When you help a business grow, you’re helping someone move closer to their goals.

What I’ve discovered through all of this is that I’m someone who thrives on challenges and learning. When something feels difficult or unfamiliar, my instinct isn’t to step away—it’s to step back, rethink the problem, and figure it out. I genuinely enjoy understanding how things work, improving systems, and constantly becoming a little better than I was yesterday. I’m someone who genuinely believes that if you stay curious enough, you can figure almost anything out!

Long term, my goal is simple: to keep growing, to keep learning, and to help businesses and people grow along the way. I believe the best work happens when people collaborate, share knowledge, and support each other’s ambitions rather than compete against them.

I may look calm on the outside, but internally I’m always thinking, planning, and learning. I love figuring things out, especially when it means helping someone else move closer to something they care about.

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Work Experience

Director at Opulent Exotic Rentals
June 1, 2023 - Present
Lead the company’s digital marketing, business development, and operational strategy. Oversee paid media campaigns, content creation, and SEO-driven website management to drive brand awareness and lead generation. Manage financial planning, asset optimization, and strategic partnerships to sustain growth and profitability. Draft social media and search ad copy; spearhead all aspects of digital marketing across platforms (Google Ads, Meta, TikTok) to drive leads, engagement, and site traffic. Oversee website creation/maintenance (WordPress/GoDaddy) with a focus on UX and SEO. Develop partnerships through tradeshows and targeted meetings, while directing day-to-day operations to ensure customer satisfaction.
Account Coordinator at The Aber Group
April 1, 2022 - December 1, 2022
Developed and implemented digital media plans for Google Ads, Facebook/Meta, Snapchat, YouTube, and Bing for eight+ clients (including UNHCR, Scouts Canada, Greenpeace, Colorado Ballet). Drafted social media and search ad copy. Optimized campaigns daily with an SEO-centered content strategy, increasing leads by at least 20% above targets. Participated in 30+ paid media launches, achieving ROI improvements up to 25%. Produced daily and weekly campaign progress reports for optimization and client updates.
Online Marketing Assistant at Kingbourne Media
August 1, 2021 - March 1, 2022
Promoted growth of 10+ products by defining, developing, and implementing paid media campaigns. Collaborated on branded and non-branded organic traffic strategies, increasing engagement by 55% through site optimization and social media campaigns. Guided the implementation of a new SEO strategy to grow user base and improve brand awareness for 4 brands. Created multichannel copywriting for social media, website content (WordPress), blogs, and ads.
Marketing Advisor at Life Journey Education
April 1, 2021 - August 1, 2021
Developed and implemented a multi-channel marketing plan for existing services and new launches, increasing leads and revenue. Managed social channels including Facebook, Instagram, and LinkedIn, achieving 20% follower growth in 4 months. Created content for social channels including media production, blogs and ad copy. Established a social media training program across company departments. Monthly and weekly content strategy contributed to 15% average quarterly growth in social presence.
Marketing and Business Development Coordinator at Fanique Inc.
July 1, 2020 - December 1, 2020
Spearheaded growth of social media communities and streamlined cross-functional coordination, collaborating with account services and digital teams on targeted media strategies. Launched five social media communities (Facebook, Instagram, LinkedIn) with engagement 45% higher than average. Wrote and presented pitches to potential partners, sponsors, and clients. Coordinated activities with internal and external partners, reducing process time by 20 hours per week. Increased site traffic by 15% via integrated multi-channel marketing to generate leads and support business development; produced monthly reports on activities and results.
Operations Manager at Master Beauty Instruments
June 1, 2018 - April 1, 2020
Led operations with an emphasis on marketing, drove growth by optimizing customer incentives and improving sales performance. Increased Average Order Value by 10% through tiered promotions. Recruited and coached 10+ sales reps. Built strong customer relationships and implemented a retention plan. Presented monthly revenue and expense forecasts. Led the company’s first digital media project, boosting brand awareness and website visits 65% above average. Coordinated two international trade shows, contributing to revenue up to 50%.

Education

Diploma in International Business Administration at Centennial College
January 1, 2022 - March 13, 2026
Diploma in International Business Administration at Centennial College
January 1, 2022 - April 9, 2026

Qualifications

Microsoft Office Certified
January 11, 2021 - March 13, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet