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Hi, I'm Makena. I'm a Montreal-based marketer and designer blending psychology with hands-on digital campaigns and product design. I'm pursuing a BA in Psychology at McGill and previously completed a Design diploma at Dawson, which fuels my passion for creating user-centered experiences across marketing, web, and VR. Currently at McGill Ventures, I coordinate digital campaigns and events, build immersive VR walkthroughs, and help teams translate insights into engaging campaigns. I'm excited to keep exploring the intersection of behavior, design, and technology to drive meaningful outcomes.…Hi, I'm Makena. I'm a Montreal-based marketer and designer blending psychology with hands-on digital campaigns and product design. I'm pursuing a BA in Psychology at McGill and previously completed a Design diploma at Dawson, which fuels my passion for creating user-centered experiences across marketing, web, and VR. Currently at McGill Ventures, I coordinate digital campaigns and events, build immersive VR walkthroughs, and help teams translate insights into engaging campaigns. I'm excited to keep exploring the intersection of behavior, design, and technology to drive meaningful outcomes.

Makena Rivard

Marketing Strategist, Web Designer, Graphic Designer, +2

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Hi, I'm Makena. I'm a Montreal-based marketer and designer blending psychology with hands-on digital campaigns and product design. I'm pursuing a BA in Psychology at McGill and previously completed a Design diploma at Dawson, which fuels my passion for creating user-centered experiences across marketing, web, and VR. Currently at McGill Ventures, I coordinate digital campaigns and events, build immersive VR walkthroughs, and help teams translate insights into engaging campaigns. I'm excited to keep exploring the intersection of behavior, design, and technology to drive meaningful outcomes.…Hi, I'm Makena. I'm a Montreal-based marketer and designer blending psychology with hands-on digital campaigns and product design. I'm pursuing a BA in Psychology at McGill and previously completed a Design diploma at Dawson, which fuels my passion for creating user-centered experiences across marketing, web, and VR. Currently at McGill Ventures, I coordinate digital campaigns and events, build immersive VR walkthroughs, and help teams translate insights into engaging campaigns. I'm excited to keep exploring the intersection of behavior, design, and technology to drive meaningful outcomes.

Available to hire

Hi, I’m Makena. I’m a Montreal-based marketer and designer blending psychology with hands-on digital campaigns and product design. I’m pursuing a BA in Psychology at McGill and previously completed a Design diploma at Dawson, which fuels my passion for creating user-centered experiences across marketing, web, and VR.

Currently at McGill Ventures, I coordinate digital campaigns and events, build immersive VR walkthroughs, and help teams translate insights into engaging campaigns. I’m excited to keep exploring the intersection of behavior, design, and technology to drive meaningful outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Bash

Intermediate

Microsoft PowerPoint

Intermediate

Language

English

Fluent

French

Fluent

Italian

Beginner

Work Experience

Marketing & Communications Coordinator at McGill Ventures

January 1, 2025 - Present

Coordinate digital campaigns, social media, and email newsletters reaching 2,000+ subscribers. Manage registration desks for events with 200+ attendees, ensuring seamless guest experience.

VR & Website Designer at Sentrex Health Solutions

January 1, 2022 - June 1, 2024

Developed immersive VR clinic walkthroughs, enhancing patient orientation experience. Designed and deployed ophthalmology-clinic website.

Prescription Coordinator at Sentrex Health Solutions

January 1, 2024 - September 1, 2024

Managed 150+ prescription orders weekly, ensuring 24-hour turnaround.

Assistant Marketing Coordinator (Contract) at HiringBranch

September 1, 2022 - September 1, 2022

Represented AI soft-skills assessment platform at UNLEASH World 2022.

Barista at Second Cup

June 1, 2021 - August 1, 2021

Processed customer transactions efficiently using the POS system and balanced cash at the end of each shift. Promoted seasonal and new menu items to enhance customer experience and support sales goals.

Ski Race Coach at Owl’s Head Ski Race Club

December 1, 2020 - April 1, 2021

Motivated athletes to become stronger, more agile through structured drills and feedback. Ensured a safe training environment across varied terrain for 15 youth racers.