Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Maki Okubo, a Japanese-born graphic designer and creative director currently based in Melbourne. I work as a Digital Marketing Specialist, Creative Director, and Web Designer, collaborating with clients both in Japan and overseas. I have over four years of experience working with international teams and global brands. I’m passionate about digital marketing, content creation, and brand strategy. I help businesses craft meaningful online presences through thoughtful design, cross-cultural collaboration, and clear, authentic storytelling. I love shaping visuals and narratives that reflect the experience of real people and events.…I'm Maki Okubo, a Japanese-born graphic designer and creative director currently based in Melbourne. I work as a Digital Marketing Specialist, Creative Director, and Web Designer, collaborating with clients both in Japan and overseas. I have over four years of experience working with international teams and global brands. I’m passionate about digital marketing, content creation, and brand strategy. I help businesses craft meaningful online presences through thoughtful design, cross-cultural collaboration, and clear, authentic storytelling. I love shaping visuals and narratives that reflect the experience of real people and events.

Maki Okubo

Graphic Designer, Art Director, Content Creator, +3





I'm Maki Okubo, a Japanese-born graphic designer and creative director currently based in Melbourne. I work as a Digital Marketing Specialist, Creative Director, and Web Designer, collaborating with clients both in Japan and overseas. I have over four years of experience working with international teams and global brands. I’m passionate about digital marketing, content creation, and brand strategy. I help businesses craft meaningful online presences through thoughtful design, cross-cultural collaboration, and clear, authentic storytelling. I love shaping visuals and narratives that reflect the experience of real people and events.…I'm Maki Okubo, a Japanese-born graphic designer and creative director currently based in Melbourne. I work as a Digital Marketing Specialist, Creative Director, and Web Designer, collaborating with clients both in Japan and overseas. I have over four years of experience working with international teams and global brands. I’m passionate about digital marketing, content creation, and brand strategy. I help businesses craft meaningful online presences through thoughtful design, cross-cultural collaboration, and clear, authentic storytelling. I love shaping visuals and narratives that reflect the experience of real people and events.

Available to hire

I’m Maki Okubo, a Japanese-born graphic designer and creative director currently based in Melbourne. I work as a Digital Marketing Specialist, Creative Director, and Web Designer, collaborating with clients both in Japan and overseas. I have over four years of experience working with international teams and global brands.

I’m passionate about digital marketing, content creation, and brand strategy. I help businesses craft meaningful online presences through thoughtful design, cross-cultural collaboration, and clear, authentic storytelling. I love shaping visuals and narratives that reflect the experience of real people and events.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Japanese

Fluent

English

Advanced

Work Experience

Creative Lead / Project Manager at Adrian Roche Co., Ltd

January 1, 2025 - October 31, 2025

Collaborated with a global team—including European and bilingual professionals—to create hotel landing pages and branding materials. Led the creative direction and project management for a Levi’s campaign, coordinating design and communication between international stakeholders. Managed timelines, assets, and cross-functional team work across multiple time zones. Also contributed to art direction and PR for events hosted by the Embassy of Mexico and the Embassy of the Philippines in Japan.

Art Director & Content Creator (Photo / Video) at CyberAgent

October 1, 2022 - April 30, 2024

Primarily handle planning and creative direction, visual production for shoots, Instagram account management, and the full PDCA cycle (plan – do–check–act). In the Internet Advertising Division at a Japanese ad agency, I manage end-to-end Instagram operations: account management, Instagram design (feed /story assets), Instagram ads, and the entire production process from concept planning to shooting and designing. I mainly work on cosmetics and daily consumer goods accounts, focusing on PR strategies, follower growth, performance analysis, and marketing improvements. For new campaigns, I also contribute to ad creative. For photo shoots, I oversee the full visual workflow — developing the visual direction, briefing and directing photographers, retouching/editing images, and translating assets into final designs.

Freelance Brand & Graphic Designer at Self-employed / Freelance

January 1, 2021 - Present

Freelance Brand & Graphic Designer based in Tokyo, delivering digital design and hospitality-oriented branding for clients in Japan and overseas. I work as a Digital Marketing Specialist, Creative Director, and Web Designer with global clients, building brands through thoughtful design, content creation, and brand strategy. I am a native Japanese speaker with strong English communication skills, bringing an international perspective and cross-cultural understanding, including a year of work experience in Canada.

Creative Director / Project Manager at Adrian Roche Co., Ltd

January 1, 2025 - October 1, 2025

Art Director & Content Creator (Photo/Video) at CyberAgent

October 1, 2022 - April 1, 2024

Plan and creative direction, visual production for shoots, Instagram account management, and full PDCA cycle. End-to-end Instagram operations: account management, Instagram design (feed/story assets), Instagram ads, and the production process from concept planning to shooting and design. Focus on cosmetics and daily consumer goods accounts; PR strategies, follower growth, performance analysis, and marketing improvements. For campaigns, contribute to creative design; for photo shoots, oversee visual workflow: visual direction, brief photographers, retouching/editing, translating assets into final designs. Also worked on embassy-related events such as Mexico and Philippines embassies in Japan.

Graphic Designer at Freelance Brand & Graphic Designer

January 1, 2021 - Present

Collaborated with a global team including European and bilingual professionals to create hotel landing pages and branding materials. Led the creative direction and project management for a Levi's campaign, coordinating design and communication between international stakeholders. Managed timelines, assets, and cross-functional team work across multiple time zones. Worked on art direction and PR for events hosted by the Embassy of Mexico and the Embassy of the Philippines in Japan.

Freelance Brand & Graphic Designer at Self-employed

January 1, 2021 - Present

Led creative direction and project management for campaigns (including Levi's). Coordinated design and communication across international stakeholders, managed timelines and assets, and contributed to branding and PR for embassy events. Oversaw full visual workflow for photo shoots and art direction.