I’m a HubSpot-certified digital marketing strategist helping brands grow through smarter content, better SEO, and campaigns that actually convert. I’ve run real-world promotions in the banking space, driven user adoption, and optimized customer journeys across digital touchpoints. I don’t guess — I test, track, and build with intent. If you want content that ranks, funnels that sell, and marketing that works, I’m your guy.

Duncan Makoyo

I’m a HubSpot-certified digital marketing strategist helping brands grow through smarter content, better SEO, and campaigns that actually convert. I’ve run real-world promotions in the banking space, driven user adoption, and optimized customer journeys across digital touchpoints. I don’t guess — I test, track, and build with intent. If you want content that ranks, funnels that sell, and marketing that works, I’m your guy.

Available to hire

I’m a HubSpot-certified digital marketing strategist helping brands grow through smarter content, better SEO, and campaigns that actually convert. I’ve run real-world promotions in the banking space, driven user adoption, and optimized customer journeys across digital touchpoints. I don’t guess — I test, track, and build with intent. If you want content that ranks, funnels that sell, and marketing that works, I’m your guy.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Swahili
Fluent

Work Experience

Relationship Officer-Teller at Equity bank Kenya Limited
February 14, 2024 - July 31, 2024
Key Responsibilities: Handled 150+ daily customer transactions, including deposits, withdrawals, and payments, with 98%+ accuracy. Maintained and balanced cash drawer daily, reducing discrepancies by 15%. Delivered high-quality customer service—resolved inquiries and issues, contributing to a 15% increase in customer satisfaction. Promoted bank products (loans, savings, debit cards), driving a 10% boost in product uptake. Ensured full compliance with financial policies, KYC, and transaction protocols. Participated in a community financial literacy event that attracted 200+ attendees, strengthening local outreach. Collaborated with team members to support branch operations and uphold service standards.
Marketing Officer at Equity Bank Kenya
January 1, 2025 - June 25, 2025
Working in the digital team, I lead marketing efforts for mobile banking tools (USSD, apps, chatbots). I create campaigns, write content, analyze performance data, and work with teams across departments to make sure every campaign hits with purpose. Ran targeted digital campaigns that boosted product engagement. Analyzed key metrics (downloads, chatbot usage, transactions). Supported content planning and campaign rollout across multiple channels. Focused on clear messaging and audience-specific delivery.
Bank Teller at Equity Bank Kenya
January 1, 2024 - August 31, 2024
Handled daily transactions with high accuracy while promoting financial products to walk-in customers. Helped organize a successful community literacy event and built a solid understanding of customer needs, which feeds directly into my marketing work today.

Education

Bachelor of Science in Computer Science at Kisii University
September 1, 2024 - December 20, 2028
Studying Computer Science at Kisii University, focusing on software development, algorithms, data structures, and emerging tech like AI. Building practical skills in coding, problem-solving, and system design to create real-world tech solutions. Currently in progress, passionate about innovation and digital impact. Ask ChatGPT

Qualifications

Digital Marketing
June 1, 2025 - July 1, 2026
https://app-eu1.hubspot.com/academy/achievements/6tpts8ky/en/1/duncan-makoyo/digital-marketing
Digital Marketing Certification
January 1, 2023 - December 31, 2023
Local SEO Basics
January 1, 2023 - December 31, 2023
Generative AI for Digital Marketers
January 1, 2023 - December 31, 2023
Content Strategy & Creation
January 1, 2023 - December 31, 2023
Responsible AI in Marketing
January 1, 2023 - December 31, 2023
Boosting Productivity with AI Tools
January 1, 2023 - December 31, 2023

Industry Experience

Computers & Electronics, Financial Services, Media & Entertainment, Professional Services, Software & Internet