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Performance Marketing Specialist with 3+ years scaling paid acquisition for SaaS and mobile apps across US and Tier-1 markets, managing up to $150k/month in ad spend. Reduced CPI by 25–35% and CAC by 19% through full-funnel optimization and continuous experimentation. Led a team of 3 and automated cross-platform reporting (Make, Meta Ads API). Data-driven approach grounded in Applied Mathematics and a strong focus on unit economics, attribution accuracy, and experimentation across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.…Performance Marketing Specialist with 3+ years scaling paid acquisition for SaaS and mobile apps across US and Tier-1 markets, managing up to $150k/month in ad spend. Reduced CPI by 25–35% and CAC by 19% through full-funnel optimization and continuous experimentation. Led a team of 3 and automated cross-platform reporting (Make, Meta Ads API). Data-driven approach grounded in Applied Mathematics and a strong focus on unit economics, attribution accuracy, and experimentation across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.

Maksym Kharkov

Performance Marketer, PPC Manager, Digital Marketer, +2

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Performance Marketing Specialist with 3+ years scaling paid acquisition for SaaS and mobile apps across US and Tier-1 markets, managing up to $150k/month in ad spend. Reduced CPI by 25–35% and CAC by 19% through full-funnel optimization and continuous experimentation. Led a team of 3 and automated cross-platform reporting (Make, Meta Ads API). Data-driven approach grounded in Applied Mathematics and a strong focus on unit economics, attribution accuracy, and experimentation across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.…Performance Marketing Specialist with 3+ years scaling paid acquisition for SaaS and mobile apps across US and Tier-1 markets, managing up to $150k/month in ad spend. Reduced CPI by 25–35% and CAC by 19% through full-funnel optimization and continuous experimentation. Led a team of 3 and automated cross-platform reporting (Make, Meta Ads API). Data-driven approach grounded in Applied Mathematics and a strong focus on unit economics, attribution accuracy, and experimentation across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.

Available to hire

Performance Marketing Specialist with 3+ years scaling paid acquisition for SaaS and mobile apps across US and Tier-1 markets, managing up to $150k/month in ad spend. Reduced CPI by 25–35% and CAC by 19% through full-funnel optimization and continuous experimentation.

Led a team of 3 and automated cross-platform reporting (Make, Meta Ads API). Data-driven approach grounded in Applied Mathematics and a strong focus on unit economics, attribution accuracy, and experimentation across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Ukrainian

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

User Acquisition Manager at Sheriff

December 1, 2024 - Present

Led user acquisition for a family safety / GPS tracking mobile app across Tier-1 markets with budgets up to $130k/month. Managed a creative testing pipeline and campaign structure experiments while reducing CPI by 25–35% through continuous testing of creatives, audiences, and bidding strategies across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads. Scaled acquisition volume by 40% while maintaining target CPA/ROAS. Collaborated with product and analytics teams to improve attribution accuracy using AppsFlyer and Amplitude. Automated cross-platform reporting with Make and Meta Ads API to feed real-time dashboards into Google Sheets, replacing manual data pulls.

Performance Marketing Specialist at FinMap

January 1, 2024 - November 1, 2024

Scaled and optimized paid acquisition for a cash flow management SaaS in US and Tier-1 EU markets with budgets up to $150k/month. Improved paid conversion rate from 15% to 17% using full-funnel optimization (ads → landing pages → onboarding). Decreased CPL from $9 to $7 via ongoing testing of creatives, audiences, and landing pages. Reduced CAC by 19% (from $190 to $154) while keeping ~5-month payback period. Managed multi-channel acquisition across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads with continuous experimentation focused on unit economics.

PPC Specialist (Mobile Apps) at Netpeak (RadASO team)

July 1, 2023 - December 1, 2023

Launched and managed paid user acquisition campaigns for mobile app clients across Google Ads and Meta Ads. Owned campaign structures, creative setup, and tracking implementation while supporting multiple accounts in parallel. Focused on performance improvements through structured experimentation and continuous optimization.

PPC Specialist at Turboweb

July 1, 2022 - June 1, 2023

Managed Google Ads and Meta Ads campaigns for e-commerce and service websites. Conducted keyword research and developed ad copy, then performed ongoing optimization across multiple client accounts to improve performance outcomes.