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Results-driven Google Media Buyer with 5+ years managing Google Ads, Facebook Ads, and paid search campaigns across e-commerce, home services, and lead generation. Proven ability to scale underperforming accounts into profitable growth engines, improving ROAS/CPA through structured optimization and testing. Skilled in conversion tracking (GTM, GA4, WhatConverts), A/B testing, landing page optimization, and using GoHighLevel to connect ad performance to sales pipeline outcomes. Delivers actionable reporting and continuous campaign improvements backed by data.…Results-driven Google Media Buyer with 5+ years managing Google Ads, Facebook Ads, and paid search campaigns across e-commerce, home services, and lead generation. Proven ability to scale underperforming accounts into profitable growth engines, improving ROAS/CPA through structured optimization and testing. Skilled in conversion tracking (GTM, GA4, WhatConverts), A/B testing, landing page optimization, and using GoHighLevel to connect ad performance to sales pipeline outcomes. Delivers actionable reporting and continuous campaign improvements backed by data.

Goody Makule

PPC Manager, Digital Marketer, Marketing Analyst, +3

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Results-driven Google Media Buyer with 5+ years managing Google Ads, Facebook Ads, and paid search campaigns across e-commerce, home services, and lead generation. Proven ability to scale underperforming accounts into profitable growth engines, improving ROAS/CPA through structured optimization and testing. Skilled in conversion tracking (GTM, GA4, WhatConverts), A/B testing, landing page optimization, and using GoHighLevel to connect ad performance to sales pipeline outcomes. Delivers actionable reporting and continuous campaign improvements backed by data.…Results-driven Google Media Buyer with 5+ years managing Google Ads, Facebook Ads, and paid search campaigns across e-commerce, home services, and lead generation. Proven ability to scale underperforming accounts into profitable growth engines, improving ROAS/CPA through structured optimization and testing. Skilled in conversion tracking (GTM, GA4, WhatConverts), A/B testing, landing page optimization, and using GoHighLevel to connect ad performance to sales pipeline outcomes. Delivers actionable reporting and continuous campaign improvements backed by data.

Available to hire

Results-driven Google Media Buyer with 5+ years managing Google Ads, Facebook Ads, and paid search campaigns across e-commerce, home services, and lead generation. Proven ability to scale underperforming accounts into profitable growth engines, improving ROAS/CPA through structured optimization and testing.

Skilled in conversion tracking (GTM, GA4, WhatConverts), A/B testing, landing page optimization, and using GoHighLevel to connect ad performance to sales pipeline outcomes. Delivers actionable reporting and continuous campaign improvements backed by data.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Swahili

Fluent

Work Experience

Google Media Buyer at Leadgentic

June 1, 2025 - Present

Manage and optimize Google Ads campaigns across Search, Shopping, Performance Max, and Display for multiple lead generation accounts. Build and maintain conversion tracking using Google Tag Manager, GA4, and WhatConverts to improve lead attribution. Perform weekly search term analysis, create negative keyword lists, and reduce wasted spend while improving cost per lead. Use GoHighLevel daily to monitor lead flow/pipeline health and align ad data with sales outcomes. Conduct A/B tests on ad copy, landing pages, and bidding strategies to improve CTR and conversion rates. Provide weekly client reporting covering spend, lead volume, CPA, and recommendations.

Google Media Buyer at Leadgenetic

June 1, 2025 - Present

Manage and optimize Google Ads campaigns across Search, Shopping, Performance Max, and Display for multiple lead generation accounts. Build and maintain conversion tracking using Google Tag Manager, GA4, and WhatConverts for accurate lead attribution. Perform weekly search term analysis and develop negative keyword lists to reduce wasted spend and improve cost per lead. Work daily in GoHighLevel (GHL) to monitor lead flow and pipeline health, linking ad data to sales outcomes. Conduct A/B testing across ad copy, landing pages, and bidding strategies to improve CTR and conversions. Produce weekly client reports covering spend, lead volume, CPA, and recommendations.

Media Buyer at Elumin Agency

January 1, 2022 - June 30, 2025

Managed Google Ads and Facebook Ads for e-commerce and service clients with weekly budgets from $1K to $15K+. Scaled Ekam Shoppe from under 1.5 ROAS to 6–8+ ROAS, generating $15,000+ in weekly revenue on a $1,000 weekly budget. Grew Greenfield Services leads from 2–5 per week to 30+ per week, maintaining cost per lead at $20–$30. Wrote ad copy, built campaign structures, ran ongoing search term optimization, optimized landing pages, and executed A/B tests to lower CPA and improve conversion rates. Led weekly client calls with performance updates and data-driven strategy recommendations.

Media Buyer at E;lumin Agency

January 1, 2022 - June 30, 2025

Managed Google Ads and Facebook Ads for e-commerce and service clients with weekly budgets ranging from $1K to $15K+. Scaled campaigns for Ekam Shoppe from under 1.5 ROAS to 6–8+ ROAS, generating $15,000+ in weekly revenue on a $1,000 weekly budget. Increased Greenfield Services leads from 2–5 per week to 30+ per week while maintaining cost per lead at $20–$30. Built campaign structures, wrote ad copy, and performed search term optimization. Optimized landing pages and ran A/B tests to lower CPA and improve conversion rates. Conducted weekly client calls with performance reporting and data-driven strategy recommendations.

Digital Marketer at 88 Marketing Agency

January 1, 2021 - February 28, 2022

Ran PPC campaigns across Google and social platforms for multi-industry clients, increasing CTR and conversions. Wrote direct-response ad copy tailored to different audiences and monitored analytics daily to address underperformance. Coordinated with cross-functional teams on campaign planning, creative direction, and growth strategy.

Assistant Media Buyer at Outshine Outsource LTD

February 1, 2020 - November 30, 2020

Supported senior media buyers with audience research, campaign setup, and media planning across digital channels. Prepared cost estimates and performance reports, and conducted competitive analysis to improve client ad placements. Maintained organized records of media transactions to ensure accurate budget tracking and reporting.

Assistant Media Buyer at Outshine Outsourcing LTD

February 1, 2020 - November 30, 2020

Supported senior media buyers with audience research, campaign setup, and media planning across digital channels. Prepared cost estimates and performance reports; conducted competitive analysis to improve client ad placements. Maintained organized records of media transactions for accurate budget tracking and reporting.