I’m a flexible and curious writer who enjoys researching unfamiliar topics and turning them into content that is clear, useful, and easy to read. I can adapt to different brand voices, follow briefs carefully, and use tools like Ahrefs and Semrush to improve content for both readers and search engines.…

Malaika Khan

I’m a flexible and curious writer who enjoys researching unfamiliar topics and turning them into content that is clear, useful, and easy to read. I can adapt to different brand voices, follow briefs carefully, and use tools like Ahrefs and Semrush to improve content for both readers and search engines.…

Available to hire

I’m a flexible and curious writer who enjoys researching unfamiliar topics and turning them into content that is clear, useful, and easy to read. I can adapt to different brand voices, follow briefs carefully, and use tools like Ahrefs and Semrush to improve content for both readers and search engines.

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Skills

Experience Level

Copywriting
Expert
SEO
Expert
Email Marketing
Expert
ChatGPT
Expert
Microsoft Office
Expert
SEMrush
Expert
Ahrefs
Intermediate
Canva
Intermediate
Web Design
Intermediate
Claude
Intermediate
Figma
Intermediate
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Language

Urdu
Advanced
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Content Strategist & Copywriter at Lush Fresh Hande (Cosmetics) (North America)
January 1, 2023 - May 20, 2025
Developed compelling website copy, landing pages, product descriptions, email campaigns, and marketing content aligned with the brand’s voice and business objectives. Collaborated with marketing, design, and eCommerce teams to create SEO-driven content strategies that increased customer engagement and supported product launches.
Copywriter & Content Strategist at Confiz
July 1, 2022 - December 1, 2022
Created compelling copy for websites, SaaS products, landing pages, and digital marketing campaigns while collaborating with cross-functional teams to strengthen brand messaging. Produced SEO-optimized blogs, case studies, email campaigns, and product content to support lead generation and customer engagement.
Content Writing Intern at Creative Chaos
January 1, 2022 - June 1, 2022
Assisted in creating SEO blogs, website copy, product content, and digital marketing materials for software and technology clients. Conducted keyword research, proofread content, and supported senior writers in producing engaging, user-focused content.

Education

Master of Business Administration (MBA) at Lahore College for Women University
January 11, 2030 - July 31, 2026
Bachelor of Business Administration (BBA) at Lahore College for Women University
January 11, 2030 - July 31, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Consumer Goods, Professional Services
    copywriting, content strategy, selected work

    A selection of copywriting and content strategy samples created across beauty, SaaS, wellness, and e-commerce.

    The portfolio includes website copy, landing pages, product descriptions, email campaigns, blogs, and brand messaging. Each sample demonstrates a distinct tone and approach, supported by research on the audience, competitors, and industry.

    These are portfolio samples that demonstrate my ability to understand a brand, adapt its voice, organise ideas clearly, and write engaging, conversion-focused content.