Available to hire
Hi! I’m Malavika, a marketing and digital operations professional based in Dublin, Ireland. I have a strong background in website project management and digital marketing strategies. I love leading teams to create impactful campaigns that resonate with audiences.
With hands-on experience in analytics and user experience, I pride myself on translating complex data into actionable insights. I’m passionate about driving results and am always eager to take on new challenges in the digital space.
Experience Level
Language
English
Fluent
Work Experience
Online Stock Manager at NEXT Retail
October 1, 2025 - PresentManaged online product listings and brand presentation for 100+ in-house and third-party brands; supported digital brand visibility and customer engagement through accurate, high-quality content; collaborated with internal stakeholders to align online messaging with commercial objectives; monitored performance metrics and applied insights to improve online customer experience; supervised team workflows while maintaining consistency, accuracy, and quality standards.
Sales Consultant at NEXT Retail
November 1, 2024 - October 1, 2025Delivered customer-focused service while supporting promotional and seasonal marketing campaigns; assisted with visual merchandising aligned with brand and marketing guidelines; developed strong understanding of consumer behaviour and brand communication.
Content Writer at The Blogger Monks
November 1, 2023 - April 1, 2024Created SEO-optimised digital content aligned with audience and brand requirements; conducted keyword research and on-page SEO optimisation; increased organic website traffic by 25% through data-driven content strategies.
Digital Content Creator at Self-employed / Instagram & YouTube
January 1, 2024 - PresentDeveloped, scheduled, and published social media content across Instagram and YouTube; analysed engagement metrics to optimise content performance and reach; responded to comments and messages to foster audience engagement and community growth; applied SEO and platform best practices to improve discoverability.
Brand Expert (Retail) at Dyson
March 1, 2026 - PresentRepresent the Dyson brand in retail; deliver in-store product demonstrations, driving upselling and ensuring correct product placement in line with brand guidelines. Collect and analyse customer feedback and sales data, summarising findings into structured reports for internal stakeholders.
Online Stock & eCommerce Operations Manager at NEXT
November 1, 2024 - March 1, 2026Coordinated across operations, commercial, and marketing teams on end-to-end campaign planning and execution. Maintained and analysed data for 1,000+ product lines within CRM systems, producing clear performance insights for management decision-making.
Website Project Team Lead at Irish Manufacturing Research (IMR)
January 1, 2025 - June 1, 2025Led a 6-month B2B website project: directed desk research, user journey analysis, and stakeholder reporting from brief through to delivery. Coordinated cross-functional internal teams and an external agency, managing timelines and ensuring all milestones were met.
Marketing Executive at The Blogger Monks
July 1, 2023 - August 1, 2024Conducted competitor research and market analysis for B2B clients; produced bi-monthly insights reports to inform strategy and digital positioning. Managed social media content calendars and tracked LinkedIn engagement across multiple brand profiles.
Education
Master of Science in Digital Marketing at Dublin City University
January 1, 2024 - January 1, 2025Bachelor of Arts in English Language & Literature with Journalism and Electronic Media at University of Calicut
January 1, 2020 - January 1, 2023MSc Digital Marketing at Dublin City University
January 1, 2024 - January 1, 2025BA English Language & Literature with Journalism at University of Calicut
January 1, 2020 - January 1, 2023Qualifications
HubSpot Content Marketing
January 11, 2030 - January 22, 2026Google Digital Garage – Fundamentals of Digital Marketing
January 11, 2030 - January 22, 2026Google Ads: Search, Display, Measurement & Creative
January 11, 2030 - January 22, 2026Industry Experience
Retail, Wholesale & Distribution, Professional Services, Manufacturing
Experience Level
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