Creative strategist with 3+ years of experience in brand storytelling, social strategy and campaign direction across F&B, lifestyle and luxury brands. Skilled in leading cross-functional teams, building creative systems and driving brand visibility through content and strategy. Past clients includes Diageo India, 30 Best Bars India, The Olive Group and other leading names.…

Maliha Mohibi

Creative strategist with 3+ years of experience in brand storytelling, social strategy and campaign direction across F&B, lifestyle and luxury brands. Skilled in leading cross-functional teams, building creative systems and driving brand visibility through content and strategy. Past clients includes Diageo India, 30 Best Bars India, The Olive Group and other leading names.…

Available to hire

Creative strategist with 3+ years of experience in brand storytelling, social strategy and campaign direction across F&B, lifestyle and luxury brands. Skilled in leading cross-functional teams, building creative systems and driving brand visibility through content and strategy. Past clients includes Diageo India, 30 Best Bars India, The Olive Group and other leading names.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Account Manager at LWYD Interactive
February 1, 2024 - February 1, 2024
Acted as the key point of contact for assigned clients, including renowned brands like Diageo India, Johnnie Walker, Baileys, Tanqueray, 30 Best Bars India and Chalo India with 100% retention rate. Collaborated with cross-functional teams to generate content and creative assets as per the client's needs. Directed and worked on creative briefs for end-to-end promotional assets for Diageo India's across Luxury and Shoppert Marketing segments. Curated and delivered campaign activations. Worked on multiple social media accounts, including 30 Best Bars India, achieving reach over 1 million and increasing engagement by up to 2000%.

Education

Bachelor of Business Administration at Maharaja Sayajirao University of Baroda
January 11, 2030 - November 6, 2025

Qualifications

Bachelors in Business Administration
June 17, 2019 - March 31, 2022

Industry Experience

Media & Entertainment, Professional Services, Retail
    paper Creative & Visual Direction | Brand Strategy & Social Media Management
    A collection of my work across creative direction, brand storytelling, and social media management from concept to execution. This portfolio brings together moodboards, content strategies, campaign direction and styling references crafted for F&B, lifestyle, and luxury brands. I’ve worked on everything from restaurant launches and seasonal menu campaigns to brand shoots and ongoing social content calendars, blending visuals, tone, and storytelling to make brands feel cohesive and alive online. socialmediamanager socialmediamanagement creativedirection brandstrategy contentcreation moodboarding…