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Hi, I’m Malte Wulf, a Hamburg-based online marketing expert with a focus on performance marketing, data-driven optimization, and creative strategy. I help brands scale ROAS and conversions across Meta, Google, and native platforms while collaborating closely with design teams to develop compelling creatives. I enjoy translating complex data into actionable growth tactics and continuously testing new ideas to improve results. I thrive in fast-paced environments, love solving challenging marketing problems, and staying up-to-date with the latest trends in digital advertising. Outside of work, I’m always exploring new tools and strategies to keep campaigns fresh and effective.…Hi, I’m Malte Wulf, a Hamburg-based online marketing expert with a focus on performance marketing, data-driven optimization, and creative strategy. I help brands scale ROAS and conversions across Meta, Google, and native platforms while collaborating closely with design teams to develop compelling creatives. I enjoy translating complex data into actionable growth tactics and continuously testing new ideas to improve results. I thrive in fast-paced environments, love solving challenging marketing problems, and staying up-to-date with the latest trends in digital advertising. Outside of work, I’m always exploring new tools and strategies to keep campaigns fresh and effective.

Malte Wulf

Performance Marketer, Digital Marketer, Marketing Strategist, +2

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Hi, I’m Malte Wulf, a Hamburg-based online marketing expert with a focus on performance marketing, data-driven optimization, and creative strategy. I help brands scale ROAS and conversions across Meta, Google, and native platforms while collaborating closely with design teams to develop compelling creatives. I enjoy translating complex data into actionable growth tactics and continuously testing new ideas to improve results. I thrive in fast-paced environments, love solving challenging marketing problems, and staying up-to-date with the latest trends in digital advertising. Outside of work, I’m always exploring new tools and strategies to keep campaigns fresh and effective.…Hi, I’m Malte Wulf, a Hamburg-based online marketing expert with a focus on performance marketing, data-driven optimization, and creative strategy. I help brands scale ROAS and conversions across Meta, Google, and native platforms while collaborating closely with design teams to develop compelling creatives. I enjoy translating complex data into actionable growth tactics and continuously testing new ideas to improve results. I thrive in fast-paced environments, love solving challenging marketing problems, and staying up-to-date with the latest trends in digital advertising. Outside of work, I’m always exploring new tools and strategies to keep campaigns fresh and effective.

Available to hire

Hi, I’m Malte Wulf, a Hamburg-based online marketing expert with a focus on performance marketing, data-driven optimization, and creative strategy. I help brands scale ROAS and conversions across Meta, Google, and native platforms while collaborating closely with design teams to develop compelling creatives. I enjoy translating complex data into actionable growth tactics and continuously testing new ideas to improve results.

I thrive in fast-paced environments, love solving challenging marketing problems, and staying up-to-date with the latest trends in digital advertising. Outside of work, I’m always exploring new tools and strategies to keep campaigns fresh and effective.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Online-Marketing Manager at Parship Meet Group

January 1, 2024 - October 1, 2025

Led performance marketing campaigns across Meta (Facebook/Instagram), Native networks (Taboola, Outbrain) and other display partners. Implemented budget and bidding strategies to maximize ROAS and conversion rates. Achieved a 10–15% increase in ROAS through targeted bidding adjustments and optimized ad copy. Performed data-driven optimization via A/B testing and continuous performance monitoring. Developed new creative strategies and supervision of creatives (images and scripts) to improve engagement.

Junior Online-Marketing Manager at Parship Meet Group

January 1, 2022 - January 1, 2024

Managed SEA campaigns on Google Ads and Microsoft Advertising; oversaw Meta- and Native-campaigns; increased conversion rates by 5–10% through testing of creatives and landing pages; collaborated with the design team to develop performant ad texts and visuals.

Junior Business Process Manager at Statista GmbH

January 1, 2022 - January 1, 2022

1st Level Support NAV Navision (ERP-System); admin and optimization of Finance processes; project management in automating and integrating finance processes into the ERP system.

Junior Finance Manager at Statista GmbH

January 1, 2020 - January 1, 2022

Created and evolved reporting by migrating from MS Excel to Power BI; developed IKS documentation; participated in monthly and annual closings; IT project management to optimize the accounting tool with efficiency gains up to 30%.

Werkstudent Finance at Statista GmbH

January 1, 2020 - January 1, 2020

Supported monthly close, accounts receivable, invoicing, and onboarding of new debtors.

Freelance Online Marketing at Freelander Online Marketing

March 1, 2025 - Present

Independent client management in platform-based business & e-commerce. Managed existing Google Ads campaigns; set up campaigns on Meta; developed the creative strategy and created creatives (images & scripts). Notable results: platform client 25% user growth after 3 months; e-commerce client CTR increased from 1% to 3% and cost per landing page visit halved.