Maria Luísa de Coelho de Menezes Campos
I am a UX-focused Product Designer with a strong background in data analysis, user behavior insights, and performance optimization.
About
I am a UX-focused Product Designer with a strong background in data analysis, user behavior insights, and performance optimization. I collaborate closely with Product, Growth, and Engineering teams to identify UX friction and support strategic decisions that improve digital experiences.
I’m passionate about experimentation, continuous optimization, and building products that drive measurable business impact.
- 7 years' experience
- Joined November 2025
Skills· 11
Languages
- PortugueseFluent
- EnglishAdvanced
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
- Education
Work experience· 5 roles
Volunteer English teacher for children (ages 9–14), demonstrating strong communication and pedagogical skills; contributed to the creation and layout of didactic materials with a user-centered approach.
Led the end-to-end design and maintenance of customized Tableau dashboards, applying UX/UI design principles to improve usability and support client decision-making. Conducted data analysis (MySQL/Python) and generated actionable strategic insights that influenced business strategy and client decisions. Collaborated with multidisciplinary teams (Design, Technology, Strategy, Data Analysis) using Monday/Slack/Trello to ensure technical feasibility and end-to-end delivery of solutions.
Developed the script and illustrations for an educational ebook focused on promoting the role of women in technology, with content tailored to engage girls aged 6 to 11 through field research and collaboration with pedagogical mentors.
Education
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