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I am a UX-focused Product Designer with a strong background in data analysis, user behavior insights, and performance optimization. I collaborate closely with Product, Growth, and Engineering teams to identify UX friction and support strategic decisions that improve digital experiences. I’m passionate about experimentation, continuous optimization, and building products that drive measurable business impact.…I am a UX-focused Product Designer with a strong background in data analysis, user behavior insights, and performance optimization. I collaborate closely with Product, Growth, and Engineering teams to identify UX friction and support strategic decisions that improve digital experiences. I’m passionate about experimentation, continuous optimization, and building products that drive measurable business impact.

Maria Luísa de Coelho de Menezes Campos

Data Analyst, Product Designer, UX Designer, +2

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I am a UX-focused Product Designer with a strong background in data analysis, user behavior insights, and performance optimization. I collaborate closely with Product, Growth, and Engineering teams to identify UX friction and support strategic decisions that improve digital experiences. I’m passionate about experimentation, continuous optimization, and building products that drive measurable business impact.…I am a UX-focused Product Designer with a strong background in data analysis, user behavior insights, and performance optimization. I collaborate closely with Product, Growth, and Engineering teams to identify UX friction and support strategic decisions that improve digital experiences. I’m passionate about experimentation, continuous optimization, and building products that drive measurable business impact.

Available to hire

I am a UX-focused Product Designer with a strong background in data analysis, user behavior insights, and performance optimization. I collaborate closely with Product, Growth, and Engineering teams to identify UX friction and support strategic decisions that improve digital experiences.

I’m passionate about experimentation, continuous optimization, and building products that drive measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Data Analyst and Product Designer at Brain Brand Strategy

February 1, 2022 - Present

Led the end-to-end design and maintenance of customized Tableau dashboards, applying UX/UI design principles to improve usability and support client decision-making. Conducted data analysis (MySQL/Python) and generated actionable strategic insights that influenced business strategy and client decisions. Collaborated with multidisciplinary teams (Design, Technology, Strategy, Data Analysis) using Monday/Slack/Trello to ensure technical feasibility and end-to-end delivery of solutions.

Data Analyst at MG Gestão e Serviços

August 1, 2019 - July 1, 2021

Retrieved and manipulated data in relational databases. Provided advanced support including debugging and code reviews. Participated in agile project management, emphasizing efficiency and cross-functional collaboration.

Team Lead / Communications Designer at Commit Jr. – Junior Enterprise

July 1, 2020 - September 1, 2021

Led teams and managed internal and external communication projects. Created content for social media and contributed as a designer to the Games Squad.

Content Designer (UX Writing / Visual Design) for Educational Ebook at Elas.net - Extension Program

October 1, 2021 - March 1, 2022

Developed the script and illustrations for an educational ebook focused on promoting the role of women in technology, with content tailored to engage girls aged 6 to 11 through field research and collaboration with pedagogical mentors.

Volunteer English Teacher at Incluir Project – Volunteering

February 1, 2025 - Present

Volunteer English teacher for children (ages 9–14), demonstrating strong communication and pedagogical skills; contributed to the creation and layout of didactic materials with a user-centered approach.