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I am a senior Brand, Marketing & Communications professional with 23 years of experience driving brand clarity, market presence and business growth across Asia. I bring deep expertise in brand strategy, PR, integrated marketing, strategic copywriting and pre-opening launches, shaped through leadership roles across global hospitality brands, high-growth agencies and premium owner-led F&B groups. I have led multi-market marketing and PR for a portfolio of over 40 Marriott International hotels across Malaysia and Singapore, and I am recognized for combining strategic insight, creative storytelling and commercial focus to deliver results that scale. I have steered integrated brand, PR, digital, and demand-gen initiatives to accelerate awareness, demand generation and revenue performance. I have built high-impact media partnerships, elevated brand voice, and led cross-functional teams to drive long-term brand equity.…I am a senior Brand, Marketing & Communications professional with 23 years of experience driving brand clarity, market presence and business growth across Asia. I bring deep expertise in brand strategy, PR, integrated marketing, strategic copywriting and pre-opening launches, shaped through leadership roles across global hospitality brands, high-growth agencies and premium owner-led F&B groups. I have led multi-market marketing and PR for a portfolio of over 40 Marriott International hotels across Malaysia and Singapore, and I am recognized for combining strategic insight, creative storytelling and commercial focus to deliver results that scale. I have steered integrated brand, PR, digital, and demand-gen initiatives to accelerate awareness, demand generation and revenue performance. I have built high-impact media partnerships, elevated brand voice, and led cross-functional teams to drive long-term brand equity.

Malvika Ashwin Kumar

Brand Strategist, Marketing Strategist, Social Media Manager, +1

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I am a senior Brand, Marketing & Communications professional with 23 years of experience driving brand clarity, market presence and business growth across Asia. I bring deep expertise in brand strategy, PR, integrated marketing, strategic copywriting and pre-opening launches, shaped through leadership roles across global hospitality brands, high-growth agencies and premium owner-led F&B groups. I have led multi-market marketing and PR for a portfolio of over 40 Marriott International hotels across Malaysia and Singapore, and I am recognized for combining strategic insight, creative storytelling and commercial focus to deliver results that scale. I have steered integrated brand, PR, digital, and demand-gen initiatives to accelerate awareness, demand generation and revenue performance. I have built high-impact media partnerships, elevated brand voice, and led cross-functional teams to drive long-term brand equity.…I am a senior Brand, Marketing & Communications professional with 23 years of experience driving brand clarity, market presence and business growth across Asia. I bring deep expertise in brand strategy, PR, integrated marketing, strategic copywriting and pre-opening launches, shaped through leadership roles across global hospitality brands, high-growth agencies and premium owner-led F&B groups. I have led multi-market marketing and PR for a portfolio of over 40 Marriott International hotels across Malaysia and Singapore, and I am recognized for combining strategic insight, creative storytelling and commercial focus to deliver results that scale. I have steered integrated brand, PR, digital, and demand-gen initiatives to accelerate awareness, demand generation and revenue performance. I have built high-impact media partnerships, elevated brand voice, and led cross-functional teams to drive long-term brand equity.

Available to hire

I am a senior Brand, Marketing & Communications professional with 23 years of experience driving brand clarity, market presence and business growth across Asia. I bring deep expertise in brand strategy, PR, integrated marketing, strategic copywriting and pre-opening launches, shaped through leadership roles across global hospitality brands, high-growth agencies and premium owner-led F&B groups.

I have led multi-market marketing and PR for a portfolio of over 40 Marriott International hotels across Malaysia and Singapore, and I am recognized for combining strategic insight, creative storytelling and commercial focus to deliver results that scale. I have steered integrated brand, PR, digital, and demand-gen initiatives to accelerate awareness, demand generation and revenue performance. I have built high-impact media partnerships, elevated brand voice, and led cross-functional teams to drive long-term brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director Marketing, Brand & Communications at The Olive Tree Group

January 1, 2024 - August 1, 2025

Lead integrated marketing, PR, and brand initiatives across multi-premium F&B and hospitality assets; over 4 major outlets and properties; oversaw end-to-end brand architecture, PR, and GTM for new launches; built out a high-impact, multi-outlet PR and marketing function to support growth.

Business Director at Hatch (Marketing and Creative Agency)

January 1, 2022 - January 1, 2024

Scaled the client roster, expanded active retainer base by 66% in 13 months through disciplined account growth, strategic upselling, and sustained client trust. Led end-to-end commercial and brand leadership for multi-outlet F&B group including PR, marketing, and brand partnerships; established go-to-market integration across PR, digital and demand generation.

Senior Marketing Communications Manager at Marriott International | Malaysia & Singapore Cluster

January 1, 2019 - January 1, 2022

Directed multi-market marketing and PR for a portfolio of 41 Marriott hotels across two countries; led a region-wide strategy across Rooms, F&B, Spa & brand platforms; built and grew high-impact PR & marketing teams; delivered recurring revenue and brand equity improvements.

Director of Marketing & Communications at Renaissance Kuala Lumpur Hotel & Convention Centre (Marriott International)

January 1, 2018 - January 1, 2019

Drove integrated marketing & PR for a flagship luxury property; led communications strategy, campaigns and partnerships to elevate occupancy and brand presence.

Lead Marketing, PR & Partnerships at The Ritz-Carlton, Bangalore / Marriott International – South Asia

January 1, 2012 - January 1, 2018

Led marketing, PR and partnerships for a 41-hotel portfolio across two countries; owned regional strategy across Rooms, F&B, Spa and brand platforms; built a high-performing hospitality marketing function.