I'm Mamadou Abozeid, a Creative Production Lead & Director with 16 years of experience in traditional and AI-driven audio-visual production and storytelling. I specialize in leading end-to-end production across video, social, and live events, building efficient workflows and managing multi-country teams and vendors. I've directed, shot, edited and produced across markets including Sudan, UAE, Turkey, Malaysia, and Kenya; I have delivered campaigns for government, telecom, banking, airlines, and cultural sectors. I champion social-first content, multi-platform production workflows, and award-winning campaigns such as the Africa Tourism Film Award (2023), while aligning creative, editorial, and audience development teams for high-impact outcomes.…

Mamadou Abozeid

I'm Mamadou Abozeid, a Creative Production Lead & Director with 16 years of experience in traditional and AI-driven audio-visual production and storytelling. I specialize in leading end-to-end production across video, social, and live events, building efficient workflows and managing multi-country teams and vendors. I've directed, shot, edited and produced across markets including Sudan, UAE, Turkey, Malaysia, and Kenya; I have delivered campaigns for government, telecom, banking, airlines, and cultural sectors. I champion social-first content, multi-platform production workflows, and award-winning campaigns such as the Africa Tourism Film Award (2023), while aligning creative, editorial, and audience development teams for high-impact outcomes.…

Available to hire

I’m Mamadou Abozeid, a Creative Production Lead & Director with 16 years of experience in traditional and AI-driven audio-visual production and storytelling. I specialize in leading end-to-end production across video, social, and live events, building efficient workflows and managing multi-country teams and vendors.

I’ve directed, shot, edited and produced across markets including Sudan, UAE, Turkey, Malaysia, and Kenya; I have delivered campaigns for government, telecom, banking, airlines, and cultural sectors. I champion social-first content, multi-platform production workflows, and award-winning campaigns such as the Africa Tourism Film Award (2023), while aligning creative, editorial, and audience development teams for high-impact outcomes.

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Skills

Experience Level

Language

English
Fluent
Arabic
Fluent
Turkish
Fluent

Work Experience

Senior Production Executive at Moniify - Dubai
February 28, 2025 - August 2, 2025
Oversaw end-to-end production of high-quality digital content across multiple platforms. Led planning, scheduling, and execution of flagship shows and commissioned content. Ensured timely and budget-conscious delivery of all productions. Managed vendor scouting, contract oversight, and collaboration with in-house teams. Ensured content alignment with brand guidelines and quality standards. Supervised pre-production and production workflows and technical support systems. Worked closely with production team to optimise processes for efficiency and quality. Prepared reports and technical documentation of production processes. Examined and compared incoming materials for accuracy and quality.
Senior Content Creator at The Tribe Group - Dubai
September 30, 2024 - August 2, 2025
Oversaw and executed end-to-end digital content production, ensuring timely delivery within budget and technical requirements. Managed project timelines, budgets, and resources while identifying and resolving risks. Aligned technical execution with creative and strategic goals through cross-team collaboration. Ensured high-quality technical deliverables across websites, videos, mobile apps, and other digital products. Provided mentorship to the production team and managed vendor relationships to meet project standards.
Founder | Senior Creative Editor at Grotesque Enterprises - Istanbul, Dubai, KL, Nairobi
January 1, 2013 - Present
Collaborated with global brands like NIKE, L'ORÉAL, Jack & Jones, and Vero Moda on commercial and art-house digital productions. Led productions across Sudan, Kenya, Uganda, UAE, Turkey, UK, Indonesia, and Malaysia. Commissioned by Sudan's Prime Minister's Office as director and editor for the 2020 Juba Peace Treaty and Senior Editor for Sudan's 2021 Paris Conference campaigns. Conducted digital content and filmmaking workshops in Khartoum, Sudan, and Nairobi, Kenya to support industry growth. Supported companies, initiatives, and artists in creating content for their brands.
Digital Media Lead at Capital Radio 91.6FM - Khartoum, Sudan
January 31, 2020 - August 2, 2025
Established and led the Visual Media Department at Sudan's first English-language radio station. Created engaging visual content for local and visiting artists' social media platforms. Organised, filmed, and hosted a community-focused “Capital Nights” event series in collaboration with British Council Sudan. Co-hosted multiple episodes across multiple shows on the station.
Visual Media Director at 24Hours Media
January 31, 2018 - August 2, 2025
Oversaw all visual and audio production and outputs for the production unit. Developed and executed campaigns for local and international brands and companies. Managed pre-production, filming, and post-production and optimised workflows for efficiency. Worked closely with clients to align the creative vision with business objectives. Created engaging content across social media platforms.
Freelance Content Creator at Freelancer
January 31, 2016 - August 2, 2025
Worked as a videographer and editor for multiple projects, for local and international brands. Created engaging content across social media platforms.
Multimedia Specialist at The Tribe Group
January 1, 2013 - Present
International production unit. Managed digital production across video, web, and mobile assets. Directed vendors and third-party providers, ensuring creative and technical standards. Produced and edited social-first content, including for the Afro-Arab Harmonic Orchestra in Dubai. Delivered campaigns across government, telecom, banking, airlines, F&B, and cultural sectors. Oversaw post-production for a Sudan Prime Minister’s Office campaign (African Tourism Film Award 2023).
Founder / Senior Editor at Grotesque Enterprises
January 1, 2013 - Present
Directed teams in multiple countries, producing films, commercials, and cultural projects.
Senior Production Executive at Moniify
September 20, 2024 - February 20, 2025
Managed 2D digital show production from concept to final delivery. Oversaw vendor relations, budgets, and technical workflows. Coordinated closely with product and creative teams to ensure smooth execution.
Producer at Caravan Media Networks
November 1, 2025 - Present
Led full production of 2 flagship digital shows, managing teams, vendors, and budgets. Built workflows for consistent, high-quality output across multiple platforms. Aligned production with creative, editorial, and audience development teams. Launched AI content creation engine; created optimized workflows for AI content creation; reduced production budget for commercial and content creation by over 10x; produced award-winning AI short film with Creators HQ, Dubai.
Founder / Creative Producer at WeCraft AI
November 1, 2025 - Present
Led AI-driven content creation engine, built optimized workflows for AI content creation, and produced two flagship AI shows. Oversaw production for AI-powered social-first storytelling and related campaigns.
Visual Media Lead at Capita Radio 91.6 FM
January 1, 2018 - December 31, 2020
Sudan’s first Visual Media Department established. Produced music videos and digital content for local artists. Directed and hosted Capital Nights event series with the British Council Sudan.
Video Content Creator at Various (Turkey, Malaysia, Sudan, Kenya, and others)
January 1, 2010 - December 31, 2018
Produced across commercials, documentaries, music videos, and cultural projects. Built foundations in directing, shooting, editing, and coordinating international crews.
Multimedia Specialist at The Tribe Group
October 1, 2022 - September 1, 2024
Produced and edited social-first content; led digital production across video, web, and mobile assets; managed vendor relationships and ensured creative/technical standards within budgets.
Video Content Creator
January 1, 2010 - January 1, 2018
Early career work as producer, director, cinematographer across commercials, documentaries, music videos, and cultural projects; built foundations in directing, shooting, editing, and coordinating international crews.
Visual Media Lead at Capital Radio 91.6 FM
January 1, 2008 - January 1, 2010
Led the station’s Visual Media Department; managed event videos and digital content for local artists.
Video Content Creator at Independent / Freelance
January 1, 2010 - January 1, 2018
Produced films, commercials and cultural projects; built foundations in directing, shooting, editing, and coordinating international crews. Led early-career production across Turkey, Malaysia, Sudan, Kenya and others.
Visual Media Lead at Capital Radio 91.6 FM
January 1, 2018 - January 1, 2020
Led the station's Visual Media Department. Managed event videos and digital content for local artists. Directed, filmed, edited and hosted Capital Nights events series with the British Council Sudan.

Education

Bachelor of Arts at Istanbul Şehir University
January 1, 2011 - December 31, 2015
Bachelor of Communication and Media Studies at Istanbul Sehir University
January 11, 2030 - January 1, 2026
Project & Operation Management course at Darden School of Business, University of Virginia
January 11, 2030 - January 1, 2026
Bachelor of Communications and Media Studies at Istanbul Sehir University
January 1, 2015 - January 1, 2024
Project & Operation Management course at Darden School of Business
January 11, 2030 - March 23, 2026
Bachelor of Communication and Media Studies at Istanbul Şehir University
January 1, 2015 - March 26, 2026
Project & Operations Management Course at Darden School of Business
January 11, 2030 - March 26, 2026

Qualifications

Project planning and Management - Project Management Operations
January 1, 2024 - December 31, 2024
Business Administration - Upscaling & Developing SMEs
January 1, 2018 - December 31, 2018
Digital Communication - Radio & Television Fellowship
January 1, 2018 - December 31, 2018
British Council Social Enterprise - Social Enterprises
January 1, 2019 - December 31, 2019
Business Management - Business Management Operations
January 1, 2020 - December 31, 2020
Post Production & Production Leadership course
January 11, 2030 - January 1, 2026
AI Tools & Content Workflow Course (Runway, Kling, Sora, HeyGen, 11 Labs)
January 11, 2030 - January 1, 2026
Africa Tourism Film Award
January 1, 2023 - March 23, 2026
Film Making Hackathon Award (Creators HQ) – Africa Tourism Film Award campaign
January 1, 2025 - March 23, 2026

Industry Experience

Media & Entertainment, Government, Professional Services, Education, Travel & Hospitality, Financial Services, Telecommunications, Transportation & Logistics

Skills

Experience Level