I’m a results-driven content and lead generation professional with hands-on experience across renewable energy marketing, PPC, and sales. I create research-led content, manage campaigns end to end, and build relationships that turn engagement into appointments and revenue.
I’m highly organised, quick to learn, and confident working with minimal supervision. I combine technical and operational experience with strong copywriting and data-informed optimisation to deliver compliant, high-impact outcomes and meet tight deadlines.
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I have experience helping businesses grow through content creation, digital marketing, outreach and lead generation.
More recently, my main focus has been working with businesses in the renewable energy sector. I have created LinkedIn content designed to build brand awareness, position businesses as experts in their industry and attract potential customers.
My approach involves researching the business, its audience and its niche before creating content. I then test different topics, formats, hooks and copywriting styles to understand what performs well with the audience and the LinkedIn algorithm. This allows me to improve the content strategy over time rather than simply posting without a clear purpose.
The content is also used as part of a wider lead generation strategy. By consistently sharing useful and relevant content, we build familiarity and trust with potential customers before contacting them directly. We then use LinkedIn outreach to start conversations, build relationships and secure meetings.
I have successfully used this approach for renewable energy businesses, combining content creation with targeted outreach to generate new business opportunities.
Alongside LinkedIn, I have also planned and delivered cold email outreach campaigns. This involved identifying suitable prospects, writing personalised email sequences, testing different messaging and following up with potential clients. These campaigns performed well and helped generate conversations with relevant decision-makers.
I have also explored the use of AI within content creation and outreach. This includes using AI for research, content ideas, storytelling, copywriting, animation and improving outreach processes. I focus on using AI to support the strategy while ensuring the final content still feels natural, relevant and specific to the brand.
My experience includes:
• LinkedIn content creation and management
• Copywriting and content strategy
• Brand messaging and positioning
• Cold email outreach
• LinkedIn lead generation
• Prospect research and targeting
• Outreach messaging and follow-up sequences
• AI content creation and storytelling
• Testing content formats and marketing strategies
• Generating conversations, meetings and business opportunities
My main focus is always on creating content that supports a wider business goal. This could be building awareness, strengthening the brand, reaching the right audience or generating qualified leads.
I combine creative content with a practical lead generation strategy, helping businesses become more visible, build trust with potential customers and turn that attention into real conversations and opportunities.
Automation Project Manager / Voice AI Implementation – Skip hire Client
I worked with a skip hire company to design and implement an automated voice agent to support their inbound call process. The client needed a system that could automatically answer and manage calls, capture customer details, provide quote, identify whether a booking was required, and either schedule the appointment or pass the enquiry on to a human team member when needed.
I managed the project from start to finish, including understanding the client’s requirements, mapping out the call flow, supporting the automation setup and helping digitalise their customer handling process. The project combined AI automation, workflow improvement and project management, helping the client save time, reduce manual admin and create a smoother customer experience.
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