Manoj Rathnayake

Conduct audits of clients' existing social media presence across LinkedIn, Instagram, and Facebook, assessing content quality, posting consistency, audience engagement, and alignment with business objectives. Develop and present strategy reports identifying strengths, weaknesses, and opportunities, with clear, actionable recommendations to improve reach, engagement, and conversion. Design and execute social media and digital marketing campaigns for SME clients across retail, services, and consumer-facing sectors, tailoring content strategy to each brand's identity and audience. Conduct market and competitor analysis to benchmark client performance against industry standards and identify positioning opportunities. Provide ongoing performance monitoring and reporting frameworks for clients, enabling data-driven decisions and continuous improvement of marketing strategy. Manage multiple client engagements independently, delivering structured, well-written reports and recommendations withi

Analysed client portfolios and market data to identify opportunities for improved engagement and revenue growth, translating insights into tailored client strategies. Prepared detailed reports and proposals for senior stakeholders, demonstrating strong analytical thinking and written communication skills. Maintained the bank's premium brand image through consistent, professional client engagement across all communication channels.

Identified gaps in client engagement strategies and implemented targeted improvements, contributing to the branch's Most Profitable Business Unit recognition in 2020. Communicated new product and service offerings to clients through structured, consistent messaging — an early foundation in content and communication strategy.