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I am a digital marketing and social media professional with hands-on experience auditing, analysing, and optimising social media strategies for SME clients across multiple sectors. I am Google-certified in Digital Marketing, with strong analytical capability in translating performance data into actionable, results-focused recommendations. I have experience across LinkedIn, Instagram, and Facebook content strategy, audience engagement, and brand positioning. I thrive in independent, freelance engagements, delivering clear, structured reports with practical next steps.…I am a digital marketing and social media professional with hands-on experience auditing, analysing, and optimising social media strategies for SME clients across multiple sectors. I am Google-certified in Digital Marketing, with strong analytical capability in translating performance data into actionable, results-focused recommendations. I have experience across LinkedIn, Instagram, and Facebook content strategy, audience engagement, and brand positioning. I thrive in independent, freelance engagements, delivering clear, structured reports with practical next steps.

Manoj Rathnayake

PRO

Social Media Manager, Content Strategist, Content Creator, +3

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I am a digital marketing and social media professional with hands-on experience auditing, analysing, and optimising social media strategies for SME clients across multiple sectors. I am Google-certified in Digital Marketing, with strong analytical capability in translating performance data into actionable, results-focused recommendations. I have experience across LinkedIn, Instagram, and Facebook content strategy, audience engagement, and brand positioning. I thrive in independent, freelance engagements, delivering clear, structured reports with practical next steps.…I am a digital marketing and social media professional with hands-on experience auditing, analysing, and optimising social media strategies for SME clients across multiple sectors. I am Google-certified in Digital Marketing, with strong analytical capability in translating performance data into actionable, results-focused recommendations. I have experience across LinkedIn, Instagram, and Facebook content strategy, audience engagement, and brand positioning. I thrive in independent, freelance engagements, delivering clear, structured reports with practical next steps.

Available to hire

Colombo, Sri Lanka

I am a digital marketing and social media professional with hands-on experience auditing, analysing, and optimising social media strategies for SME clients across multiple sectors.
I am Google-certified in Digital Marketing, with strong analytical capability in translating performance data into actionable, results-focused recommendations. I have experience across LinkedIn, Instagram, and Facebook content strategy, audience engagement, and brand positioning. I thrive in independent, freelance engagements, delivering clear, structured reports with practical next steps.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Sinhala, Sinhalese

Fluent

English

Fluent

Work Experience

Business Development Manager at Strategic Biz Solutions (Pvt) Ltd

June 1, 2024 - Present

Conduct audits of clients' existing social media presence across LinkedIn, Instagram, and Facebook, assessing content quality, posting consistency, audience engagement, and alignment with business objectives. Develop and present strategy reports identifying strengths, weaknesses, and opportunities, with clear, actionable recommendations to improve reach, engagement, and conversion. Design and execute social media and digital marketing campaigns for SME clients across retail, services, and consumer-facing sectors, tailoring content strategy to each brand's identity and audience. Conduct market and competitor analysis to benchmark client performance against industry standards and identify positioning opportunities. Provide ongoing performance monitoring and reporting frameworks for clients, enabling data-driven decisions and continuous improvement of marketing strategy. Manage multiple client engagements independently, delivering structured, well-written reports and recommendations withi

Relationship Manager – Pinnacle Banking at DFCC Bank PLC

February 1, 2021 - May 1, 2024

Analysed client portfolios and market data to identify opportunities for improved engagement and revenue growth, translating insights into tailored client strategies. Prepared detailed reports and proposals for senior stakeholders, demonstrating strong analytical thinking and written communication skills. Maintained the bank's premium brand image through consistent, professional client engagement across all communication channels.

Relationship Manager – Private Banking at Nations Trust Bank PLC

July 1, 2018 - January 1, 2021

Identified gaps in client engagement strategies and implemented targeted improvements, contributing to the branch's Most Profitable Business Unit recognition in 2020. Communicated new product and service offerings to clients through structured, consistent messaging — an early foundation in content and communication strategy.

Senior Banking Assistant – Branch Operations at Nations Trust Bank PLC

February 1, 2016 - June 1, 2018

Appointed Customer Service Champion, maintaining service quality standards with zero customer complaints during tenure — reflecting strong attention to detail and quality assurance.