Manaal Babu Adam

Directed a comprehensive digital strategy overhaul for an inclusive education consultancy; launched targeted content series including dynamic video Reels, founder-led thought leadership, and data-driven impact carousels. Analyzed social media metrics and implemented SEO best practices to continually optimize performance and expand organic reach. Built a scalable Adobe Express design toolkit to ensure brand consistency across all platforms. Served as the sole on-site videographer and video editor for the organization's inaugural conference, producing impactful content for stakeholders. Assisted in recruitment by conducting interviews and supporting intern selection. Delivered end-to-end post-production across digital media, edited interview videos for YouTube and other channels, produced blog posts for LinkedIn and the website, and refined images.

Supported social media strategy, content planning, and post production across platforms; contributed to campaign analytics and audience growth.

Ensured the visual quality of all social media posts, created and edited graphics, and supported brand visuals across platforms.