Manaal Babu Adam

Social Media Manager at The Times Kuwait

Oversaw ideation, creation, and publication of posts across Instagram and other platforms; drove audience growth (notably on Instagram with over 10,000 new followers); aligned posts with trending topics and organizational goals; regularly analyzed performance metrics (follower growth, post engagement, reach, impressions) to refine content strategies for optimal engagement.

Junior Content Writer at The Times Kuwait

Wrote and published high-quality articles aligned with editorial standards and audience expectations, contributing to the publication’s content pipeline and meeting style guidelines.

Junior Graphic Designer at The Times Kuwait

Ensured the visual quality of all social media posts, created and edited graphics, and supported brand visuals across platforms.

Creative Media Impact Internship at NICHE Leeds, School of Health Care, University of Leeds

Directed a comprehensive digital strategy overhaul for an inclusive education consultancy; launched targeted content series including dynamic video Reels, founder-led thought leadership, and data-driven impact carousels. Analyzed social media metrics and implemented SEO best practices to continually optimize performance and expand organic reach. Built a scalable Adobe Express design toolkit to ensure brand consistency across all platforms. Served as the sole on-site videographer and video editor for the organization's inaugural conference, producing impactful content for stakeholders. Assisted in recruitment by conducting interviews and supporting intern selection. Delivered end-to-end post-production across digital media, edited interview videos for YouTube and other channels, produced blog posts for LinkedIn and the website, and refined images.

Content Creator & Social Media Manager at The Times Kuwait; Kuwait EDC; TKM College of Engineering

Led a multi-channel social media ecosystem, ideating, creating, and publishing over 10,000 posts across Instagram, Facebook, Telegram, Threads, X, and WhatsApp; drove audience growth with measurable metrics (daily reach and impressions), gaining over 40,000 new followers. Polished visuals and designed custom graphics using Adobe Photoshop and Canva, contributing to a 15% increase in Instagram post engagement. Authored and published approximately 400 high-quality articles via WordPress, applying SEO best practices. Translated and proofread high-profile Arabic content, including articles by members of Kuwaiti royalty; thrived in a fast-paced newsroom, managing rapid website updates for breaking news. Built and led an online podcast initiative during COVID-19 to engage and educate students.

Co-founder at Dare 2 Develop Podcast Series

Co-founded a podcast series, guided production from concept to release, coordinated guests and scheduling, and built a community around the show.