Available to hire
With 10+ years of experience in UX design, digital design, branding, and visual communication, I am transitioning into video editing and motion design.
I am skilled in storytelling, composition, and Adobe Premiere Pro, and I create polished, brand-aligned content for YouTube, Instagram, and other digital platforms.
Experience Level
Work Experience
Senior UX Designer at Global Reach Media Ltd.
January 1, 2024 - PresentEstablished a UX Design department, led design sprints, and mentored junior designers. Collaborated with cross-functional teams to efficiently launch key features and roadmap projects, including high-converting widgets that drove 80% of revenue. Oversaw the full design process for 32 websites and 8 templates within an SEO-driven iGaming affiliate marketing company.
Product Designer
February 1, 2022 - December 31, 2023Led the design of The Brand Scanner web platform, driving onboarding of 1,000+ brands with its MVP. Resolved colour system issues for IKEA sustainability dashboard, enhancing internal processes. Developed brand identities for Bulla Network and Learning Force, and redesigned responsive websites for a pharmaceutical company.
UI Designer at Flutter Entertainment Plc
May 1, 2021 - January 31, 2022Led the Casino product design system, enhancing cross-vertical collaboration between Sports and Poker. Transitioned the design system from Zeplin to Figma, boosting efficiency across teams. Developed UI behaviour rules, reusable components, and UI libraries, while creating high-fidelity prototypes for A/B testing and roadmap projects.
Graphic Illustrator at Wavebreak Media Ltd.
November 1, 2020 - January 31, 2021Executed multiple illustration briefs concurrently, maintaining attention to detail, providing creative input, and ensuring compliance with brand guidelines in a fast-paced environment. Conceptualized and collaborated with graphic artists to produce high-quality vector illustrations for a world-renowned client.
UX Designer at Frontend.com
December 1, 2016 - May 31, 2020Developed an award-winning healthcare solution for migrant workers. Designed a consumer website that boosted online ticket sales by 89%. Created templates for Open Jaw Technologies' airline booking system, securing a €100,000 budget extension. Conducted research and built design systems to ensure UI consistency across both B2C and B2B projects.
Junior Art Director at SMDB
September 1, 2014 - May 31, 2015Designed communication strategies for brands including Le 15 Patisserie, Studio 15 , Little Pixie, Oye Punjabi, Glencore, Foodhall, CODS, Contacare Eyewear, Dandelion Sleepwear, Retailability, and P&G. Redesigned brand identities for From MyCloset and Dandelion Sleepwear.
Graphic Designer at Draft FCB India
June 1, 2012 - September 30, 2014Designed advertising strategies for Amul Milk, Zodiac Clothing, Wyeth’s Anne French, and Mahindra Two Wheelers. Created outdoor and public service campaigns for the Mumbai Traffic Police. Developed TV commercial scripts for FMCG products.
Education
MSc. Interaction and Experience Design (First Class Honours) at University of Limerick, Ireland
January 1, 2015 - December 31, 2016Skills Diploma in Applied Arts (First Class Honours) at Sophia Polytechnic, Mumbai, India
January 1, 2007 - December 31, 2012Qualifications
Interaction Design Award 2017
January 1, 2017 - June 20, 2026Industry Experience
Media & Entertainment, Gaming, Healthcare, Software & Internet, Professional Services
Experience Level
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