Available to hire
Results-driven digital marketing professional with 22+ years of experience in SEO, AI SEO, Local SEO, PPC, ORM, technical SEO, and digital strategy. Founder & CEO of SEO Discovery, leading global SEO and AI search optimization campaigns.
Core strengths include technical SEO, local and international SEO, AI/GEO/AEO strategies, data-driven content marketing, and measurable performance through tools like GA4 and PPC/paid media. Experienced leader with a focus on innovation and growth through search and AI optimization.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Founder & SEO Researcher at SEO Discovery
September 24, 2021 - PresentSEO Manager at Cogniter Technology
August 24, 2016 - July 22, 2021SEO Specialist at Redalkemi
July 15, 2004 - July 24, 2011Key Job Responsibilities
Conduct keyword research and search intent analysis.
Develop and implement SEO strategies.
Optimize on-page SEO, including titles, meta descriptions, headings, and internal linking.
Perform technical SEO audits and resolve crawl, indexing, and Core Web Vitals issues.
Build high-quality backlinks through ethical link-building strategies.
Create and optimize SEO-friendly content.
Monitor keyword rankings, organic traffic, and conversions using Google Analytics and Google Search Console.
Perform competitor analysis and identify growth opportunities.
Optimize Google Business Profiles and manage local SEO campaigns.
Implement structured data (Schema Markup) to improve search visibility.
Collaborate with developers, designers, and content writers to implement SEO best practices.
Track SEO performance and prepare monthly reports with actionable insights.
Optimize websites for AI search experiences, including Google AI Overviews, ChatGPT, Perplexity, and other generative search platforms (GEO/AEO).
Stay up to date with Google's algorithm updates and emerging SEO trends.
Improve website conversion rates by optimizing landing pages and user experience.
Education
Master of Internat Marketing at Punjab University
July 8, 2020 - September 16, 2022 at Guru Nanak Dev University
January 11, 2030 - August 3, 2026 at Harvard Business School Online
January 1, 2025 - August 3, 2026Qualifications
Digital Marketing
February 6, 2025 - August 3, 2026Industry Experience
Agriculture & Mining, Consumer Goods, Energy & Utilities, Financial Services, Gaming, Education, Government
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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