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Hi, I’m Mandar Shete, a result-oriented media & entertainment professional with 14+ years of experience across YouTube ecosystems, channel monetization, and cross-functional content strategy. I’ve built and led teams, managed P&L for multi-channel networks, and run data-driven campaigns to grow audiences and engagement. I thrive on collaboration, turning ambiguity into actionable plans and delivering growth through strategic partnerships, creative formats, and rigorous performance measurement. My work across Eros, PEN, Shemaroo, and other platforms reflects a deep commitment to storytelling and scalable digital programs.…Hi, I’m Mandar Shete, a result-oriented media & entertainment professional with 14+ years of experience across YouTube ecosystems, channel monetization, and cross-functional content strategy. I’ve built and led teams, managed P&L for multi-channel networks, and run data-driven campaigns to grow audiences and engagement. I thrive on collaboration, turning ambiguity into actionable plans and delivering growth through strategic partnerships, creative formats, and rigorous performance measurement. My work across Eros, PEN, Shemaroo, and other platforms reflects a deep commitment to storytelling and scalable digital programs.

Mandar Shete

Content Producer, Video Editor, Content Creator, +5

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Hi, I’m Mandar Shete, a result-oriented media & entertainment professional with 14+ years of experience across YouTube ecosystems, channel monetization, and cross-functional content strategy. I’ve built and led teams, managed P&L for multi-channel networks, and run data-driven campaigns to grow audiences and engagement. I thrive on collaboration, turning ambiguity into actionable plans and delivering growth through strategic partnerships, creative formats, and rigorous performance measurement. My work across Eros, PEN, Shemaroo, and other platforms reflects a deep commitment to storytelling and scalable digital programs.…Hi, I’m Mandar Shete, a result-oriented media & entertainment professional with 14+ years of experience across YouTube ecosystems, channel monetization, and cross-functional content strategy. I’ve built and led teams, managed P&L for multi-channel networks, and run data-driven campaigns to grow audiences and engagement. I thrive on collaboration, turning ambiguity into actionable plans and delivering growth through strategic partnerships, creative formats, and rigorous performance measurement. My work across Eros, PEN, Shemaroo, and other platforms reflects a deep commitment to storytelling and scalable digital programs.

Available to hire

Hi, I’m Mandar Shete, a result-oriented media & entertainment professional with 14+ years of experience across YouTube ecosystems, channel monetization, and cross-functional content strategy. I’ve built and led teams, managed P&L for multi-channel networks, and run data-driven campaigns to grow audiences and engagement.

I thrive on collaboration, turning ambiguity into actionable plans and delivering growth through strategic partnerships, creative formats, and rigorous performance measurement. My work across Eros, PEN, Shemaroo, and other platforms reflects a deep commitment to storytelling and scalable digital programs.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

DGM Content Operation - YouTube at Eros Now Private Ltd.

August 1, 2022 - July 1, 2025

Led a team of 5 with the objective of YouTube revenue growth; sole custodian of the Eros Network YouTube channels P&L with influence on revenue, views and subscribers; managed end-to-end channel operations and partner coordination.

Lead Growth Hack – YouTube Marketing at Classplus

January 1, 2022 - June 1, 2022

Key contributor in launching the Your Sincerely series; designed and executed the customer journey from education to lead generation; conceptualized and executed a YouTube engagement program to drive key business KPIs.

Lead YouTube Lead – Owned & Third Party at Noon Academy

June 1, 2021 - December 1, 2021

Devised and implemented strategies to increase viewing and subscriber numbers across Noon and associate teachers’ channels; ensured a sufficient supply of videos from internal stakeholders and cross-functional teams; product communication with visibility across social channels.

Head – YouTube at PEN India Limited

June 1, 2019 - May 1, 2021

Headed PEN India Limited’s overall YouTube business across multiple properties; end-to-end product and program management; managed channel performance, growth plans, content strategies, and P&L; liaised with co-brand partners and network partners and internal teams.

Assistant Manager – YouTube at Shemaroo Entertainment Pvt. Ltd

February 1, 2017 - May 1, 2019

Managed Kids vertical including Shemaroo Kids channels; collaborated with entertainment and marketing teams; liaised with cross-functional teams across finance, revenue assurance, market communications, IT, legal and regulatory.

Assistant Manager – Content (Entertainment) at Bollywood Hungama

May 1, 2015 - January 1, 2017

Managed a team of channel executives; end-to-end revenue operations including celebrity appointments, ROI management, channel visibility, recruitment and training.

Manager – Social Media at YoBoHo Media Pvt. Ltd

December 1, 2013 - April 1, 2015

Managed entertainment and kids verticals; integrated social media into business strategies and marketing campaigns; grew subscriber base and views.

Manager – Online Content Manager – NyooTV at AKG Media Pvt. Ltd

January 1, 2010 - June 1, 2013

Oversaw online content for NyooTV; collaborated with cross-functional teams including finance, IT, and legal; managed content operations and strategy.

Lead – Growth Hack & YouTube Marketing at Classplus

January 1, 2022 - June 1, 2022

Key contributor in launching the Your Sincerely series; designed and executed the customer journey from educating customers to lead generation; conceptualised and executed a YouTube engagement program to drive key YouTube business KPIs.

Lead – YouTube Lead – Owned & Third Party at Noon Academy

June 1, 2021 - December 1, 2021

Devised strategies to increase viewing and subscriber numbers across Noon and associate teacher channels; ensured a sufficient supply of videos from internal stakeholders and teams and collaborated with internal teams to create relevant video inventory required to grow the channels; product communications visibility across social channels.

Assistant Manager – YouTube at Shemaroo Entertainment

February 1, 2017 - May 1, 2019

Managed the Kids vertical (Shemaroo Kids, Shemaroo Kids Hindi, regional channels) generating 500 million lifetime views; collaborated with entertainment & marketing teams and cross-functional teams across finance, revenue assurance, market communications, IT, legal and regulatory.

Manager – Social Media - Content at YoBoHo Media Pvt.Ltd

December 1, 2013 - April 1, 2015

Managed the entertainment and kids vertical of network channels; grew to a 1 million subscriber base; integrated social media into business strategies and marketing campaigns; achieved high engagement metrics and subscriber milestones.

Manager – Online Content Manager - NyooTV at AKG Media Pvt. Ltd

January 1, 2010 - June 1, 2013

Managed online content across NyooTV; coordinated with cross-functional teams including finance, operations, and regulatory to ensure content availability and performance.