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I am a results-driven, self-motivated media and entertainment professional with 14+ years of experience across content operations, YouTube networks, and revenue growth. I have a proven track record of building and managing high-performing teams, driving data-driven engagement campaigns, and shaping end-to-end P&L for multi-channel properties. I excel at cross-functional collaboration with operations, marketing, finance, and legal teams, turning ambiguous priorities into clear roadmaps and strong customer bases. My goal is to continue growing compelling video content ecosystems, expanding audience reach, and delivering measurable business impact for media brands and digital platforms.…I am a results-driven, self-motivated media and entertainment professional with 14+ years of experience across content operations, YouTube networks, and revenue growth. I have a proven track record of building and managing high-performing teams, driving data-driven engagement campaigns, and shaping end-to-end P&L for multi-channel properties. I excel at cross-functional collaboration with operations, marketing, finance, and legal teams, turning ambiguous priorities into clear roadmaps and strong customer bases. My goal is to continue growing compelling video content ecosystems, expanding audience reach, and delivering measurable business impact for media brands and digital platforms.

Mandar Shete

Content Producer, Video Editor, Content Creator, +7

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I am a results-driven, self-motivated media and entertainment professional with 14+ years of experience across content operations, YouTube networks, and revenue growth. I have a proven track record of building and managing high-performing teams, driving data-driven engagement campaigns, and shaping end-to-end P&L for multi-channel properties. I excel at cross-functional collaboration with operations, marketing, finance, and legal teams, turning ambiguous priorities into clear roadmaps and strong customer bases. My goal is to continue growing compelling video content ecosystems, expanding audience reach, and delivering measurable business impact for media brands and digital platforms.…I am a results-driven, self-motivated media and entertainment professional with 14+ years of experience across content operations, YouTube networks, and revenue growth. I have a proven track record of building and managing high-performing teams, driving data-driven engagement campaigns, and shaping end-to-end P&L for multi-channel properties. I excel at cross-functional collaboration with operations, marketing, finance, and legal teams, turning ambiguous priorities into clear roadmaps and strong customer bases. My goal is to continue growing compelling video content ecosystems, expanding audience reach, and delivering measurable business impact for media brands and digital platforms.

Available to hire

I am a results-driven, self-motivated media and entertainment professional with 14+ years of experience across content operations, YouTube networks, and revenue growth. I have a proven track record of building and managing high-performing teams, driving data-driven engagement campaigns, and shaping end-to-end P&L for multi-channel properties.

I excel at cross-functional collaboration with operations, marketing, finance, and legal teams, turning ambiguous priorities into clear roadmaps and strong customer bases. My goal is to continue growing compelling video content ecosystems, expanding audience reach, and delivering measurable business impact for media brands and digital platforms.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

DGM Content Operation - YouTube at Eros Now Private Ltd.

August 1, 2022 - July 1, 2025

Led a team of 5 with the objective of YouTube revenue growth; sole custodian of the Eros Network YouTube channels P&L with influence on revenue, views and subscribers; managed end-to-end channel operations and partner coordination.

Lead – Growth Hack & YouTube Marketing at Classplus

January 1, 2022 - June 1, 2022

Key contributor in launching the Your Sincerely series; designed and executed the customer journey from educating customers to lead generation; conceptualised and executed a YouTube engagement program to drive key YouTube business KPIs.

Lead Growth Hack – YouTube Marketing at Classplus

January 1, 2022 - June 1, 2022

Key contributor in launching the Your Sincerely series; designed and executed the customer journey from education to lead generation; conceptualized and executed a YouTube engagement program to drive key business KPIs.

Lead – YouTube Lead – Owned & Third Party at Noon Academy

June 1, 2021 - December 1, 2021

Devised strategies to increase viewing and subscriber numbers across Noon and associate teacher channels; ensured a sufficient supply of videos from internal stakeholders and teams and collaborated with internal teams to create relevant video inventory required to grow the channels; product communications visibility across social channels.

Lead YouTube Lead – Owned & Third Party at Noon Academy

June 1, 2021 - December 1, 2021

Devised and implemented strategies to increase viewing and subscriber numbers across Noon and associate teachers’ channels; ensured a sufficient supply of videos from internal stakeholders and cross-functional teams; product communication with visibility across social channels.

Head – YouTube at PEN India Limited

June 1, 2019 - May 1, 2021

Headed PEN India Limited’s overall YouTube business across multiple properties; end-to-end product and program management; managed channel performance, growth plans, content strategies, and P&L; liaised with co-brand partners and network partners and internal teams.

Asst. Manager YouTube at Shemaroo Ent Pvt. Ltd

February 1, 2017 - May 31, 2019

Managed the Kids vertical comprising of Shemaroo Kids, Shemaroo Kids Hindi, and regional channels generating 500 million lifetime views. Collaborated with entertainment & marketing teams and liaised with cross-functional teams such as finance, revenue assurance, market communications, IT, legal and regulatory.

Assistant Manager – YouTube at Shemaroo Entertainment

February 1, 2017 - May 1, 2019

Managed the Kids vertical (Shemaroo Kids, Shemaroo Kids Hindi, regional channels) generating 500 million lifetime views; collaborated with entertainment & marketing teams and cross-functional teams across finance, revenue assurance, market communications, IT, legal and regulatory.

Assistant Manager – YouTube at Shemaroo Entertainment Pvt. Ltd

February 1, 2017 - May 1, 2019

Managed Kids vertical including Shemaroo Kids channels; collaborated with entertainment and marketing teams; liaised with cross-functional teams across finance, revenue assurance, market communications, IT, legal and regulatory.

Asst. Manager – Content (Entertainment) at Bollywood Hungama

May 1, 2015 - January 31, 2017

Managed a team of 4 channel executives across Mumbai and Delhi. Administered end-to-end revenue operations entailing celebrity appointments and ROI management, views-to-subscribers conversion, channel visibility, recruitment and training of resources.

Assistant Manager – Content (Entertainment) at Bollywood Hungama

May 1, 2015 - January 1, 2017

Managed a team of channel executives; end-to-end revenue operations including celebrity appointments, ROI management, channel visibility, recruitment and training.

Manager Social Media - Content at YoBoHo Media Pvt. Ltd

December 1, 2013 - April 30, 2015

Managed the entertainment and kids vertical of network channels generating a 1 million subscriber base. Integrated social media into business strategies and marketing campaigns by leveraging trends; achieved high engagement and subscriber milestones.

Manager – Social Media - Content at YoBoHo Media Pvt.Ltd

December 1, 2013 - April 1, 2015

Managed the entertainment and kids vertical of network channels; grew to a 1 million subscriber base; integrated social media into business strategies and marketing campaigns; achieved high engagement metrics and subscriber milestones.

Manager – Social Media at YoBoHo Media Pvt. Ltd

December 1, 2013 - April 1, 2015

Managed entertainment and kids verticals; integrated social media into business strategies and marketing campaigns; grew subscriber base and views.

Manager Online Content Manager - NyooTV at AKG Media Pvt. Ltd

January 1, 2010 - June 30, 2013

Managed online content for NyooTV; led content strategy and curation across online channels; coordinated with revenue, IT, legal, and regulatory teams to ensure compliant and engaging content delivery.

Manager – Online Content Manager - NyooTV at AKG Media Pvt. Ltd

January 1, 2010 - June 1, 2013

Managed online content across NyooTV; coordinated with cross-functional teams including finance, operations, and regulatory to ensure content availability and performance.

Manager – Online Content Manager – NyooTV at AKG Media Pvt. Ltd

January 1, 2010 - June 1, 2013

Oversaw online content for NyooTV; collaborated with cross-functional teams including finance, IT, and legal; managed content operations and strategy.