Manel Aloui

Assisted in designing a digital marketing strategy for Fatumz by analyzing the market and competitors.

Designed a go-to-market strategy for a new payroll management software. Conducted market research via online data collection, surveys, interviews, and analyzed data using SPSS, NVivo, and MAXQDA. Supported digital campaigns including content creation, social media management, and email marketing for clients. Optimized website content using WordPress and implemented SEO best practices; helped manage client websites and CRM tools (Odoo).

Designed and prepared a go-to-market strategy for new payroll management software. Conducted market research via online tools, surveys, and interviews; analyzed data using SPSS, N-Vivo, and MAXQDA. Supported execution of digital campaigns (content creation, social media management, and email marketing). Optimized website content using WordPress and applied SEO best practices. Developed, implemented, and managed digital marketing campaigns for Canadian clients. Designed and created content for various communication channels. Managed client websites content using WordPress and Odoo. Managed CRM tools, particularly Odoo, to ensure effective client relations.