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Hi, I'm Manikandan Srinivasan, a digital marketing professional with 4+ years of experience driving organic growth, managing paid media, and deploying AI-powered content workflows across B2B and B2C. I partner with cross-functional teams to design data-driven marketing roadmaps, deliver measurable ROI, and continuously test and optimize campaigns. My track record includes 30–40% traffic growth, 15% CPA reductions, and 18% lift in lead conversions across diverse industries. I excel in SEO, GA4 analytics, HubSpot, and programmatic advertising, always focused on revenue-driven results.…Hi, I'm Manikandan Srinivasan, a digital marketing professional with 4+ years of experience driving organic growth, managing paid media, and deploying AI-powered content workflows across B2B and B2C. I partner with cross-functional teams to design data-driven marketing roadmaps, deliver measurable ROI, and continuously test and optimize campaigns. My track record includes 30–40% traffic growth, 15% CPA reductions, and 18% lift in lead conversions across diverse industries. I excel in SEO, GA4 analytics, HubSpot, and programmatic advertising, always focused on revenue-driven results.

Manikandan Srinivasan

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Hi, I'm Manikandan Srinivasan, a digital marketing professional with 4+ years of experience driving organic growth, managing paid media, and deploying AI-powered content workflows across B2B and B2C. I partner with cross-functional teams to design data-driven marketing roadmaps, deliver measurable ROI, and continuously test and optimize campaigns. My track record includes 30–40% traffic growth, 15% CPA reductions, and 18% lift in lead conversions across diverse industries. I excel in SEO, GA4 analytics, HubSpot, and programmatic advertising, always focused on revenue-driven results.…Hi, I'm Manikandan Srinivasan, a digital marketing professional with 4+ years of experience driving organic growth, managing paid media, and deploying AI-powered content workflows across B2B and B2C. I partner with cross-functional teams to design data-driven marketing roadmaps, deliver measurable ROI, and continuously test and optimize campaigns. My track record includes 30–40% traffic growth, 15% CPA reductions, and 18% lift in lead conversions across diverse industries. I excel in SEO, GA4 analytics, HubSpot, and programmatic advertising, always focused on revenue-driven results.

Available to hire

Hi, I’m Manikandan Srinivasan, a digital marketing professional with 4+ years of experience driving organic growth, managing paid media, and deploying AI-powered content workflows across B2B and B2C.

I partner with cross-functional teams to design data-driven marketing roadmaps, deliver measurable ROI, and continuously test and optimize campaigns. My track record includes 30–40% traffic growth, 15% CPA reductions, and 18% lift in lead conversions across diverse industries. I excel in SEO, GA4 analytics, HubSpot, and programmatic advertising, always focused on revenue-driven results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Freelance Digital Marketing Consultant / SEO Analyst at Self-employed / Freelance

June 1, 2025 - December 1, 2025

Led AI-assisted SEO content development, built marketing roadmaps with product marketing teams, and published AI-assisted blog content achieving first-page Google rankings within 60 days. Improved content production efficiency by 40% through AI workflows.

Digital Marketing Specialist at Self-employed / Freelance

February 1, 2024 - May 1, 2025

Grew organic traffic by 30% through on-page SEO and link-building; managed Google/Meta Ads with a ~US$30K budget, cutting CPA by 15% via structured A/B testing. Expanded LinkedIn/Instagram audiences 2x over 6 months; executed email campaigns with 15% open rate vs 25% industry average. Monitored KPIs with GA4 and HubSpot, reducing wasted ad spend by 15% and boosting lead conversions by 18%.

SEO Analyst at Self-employed / Freelance

June 1, 2023 - February 1, 2024

Improved organic traffic by 40% by optimizing site architecture, meta tags, and internal linking; resolved 100+ crawl errors, boosting indexation by 25%. Mapped 500+ high-intent keywords, increasing top-3 SERP rankings by 30% and driving 15% more conversions. Analyzed performance with GA/GA4, GSC, SEMrush; reduced bounce rate 20% and improved CTR 12% via SERP snippet optimization.

Growth Marketing Intern at Sidepath Pvt Ltd

September 1, 2021 - January 31, 2022

Remote role focusing on performance marketing; trafficked and optimized ad spend via Amobee DSP with 100% audience targeting accuracy and brand safety compliance, exceeding industry CTR benchmarks. Analyzed delivery metrics (viewability, conversions) using IAS and DoubleVerify; refined creatives and placements to improve ROAS. Managed end-to-end campaign timelines and cross-team coordination; resolved 100+ client escalations with a 98% on-time delivery rate.

Junior Programmatic Ads Specialist at Biz Data Technologies

February 1, 2022 - March 1, 2023

Chennai, India; Drove programmatic media buying and performance analytics. Handled data-driven optimization, campaign pacing, and cross-functional collaboration to deliver improved ROAS.