Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Manik Nanda, a results-driven Performance Marketing Executive with hands-on experience in managing Google Ads campaigns across 12+ clients. I handle a combined monthly ad budget of about $29,550 and consistently achieve an average ROAS of 11–12x, while also supporting ecommerce advertising on Amazon, Walmart, and Etsy with ad spends exceeding $28,500. My core strengths include keyword research, search term mining, negative keyword optimization, bid management (manual and automated), and end-to-end conversion tracking using GA4 and GTM. I value data-backed decisions and continuously optimize campaigns to boost CTR and lower CPA and ACOS.…Hi, I’m Manik Nanda, a results-driven Performance Marketing Executive with hands-on experience in managing Google Ads campaigns across 12+ clients. I handle a combined monthly ad budget of about $29,550 and consistently achieve an average ROAS of 11–12x, while also supporting ecommerce advertising on Amazon, Walmart, and Etsy with ad spends exceeding $28,500. My core strengths include keyword research, search term mining, negative keyword optimization, bid management (manual and automated), and end-to-end conversion tracking using GA4 and GTM. I value data-backed decisions and continuously optimize campaigns to boost CTR and lower CPA and ACOS.

Manik Nanda

Performance Marketer, PPC Manager, Digital Marketer, +2





Hi, I’m Manik Nanda, a results-driven Performance Marketing Executive with hands-on experience in managing Google Ads campaigns across 12+ clients. I handle a combined monthly ad budget of about $29,550 and consistently achieve an average ROAS of 11–12x, while also supporting ecommerce advertising on Amazon, Walmart, and Etsy with ad spends exceeding $28,500. My core strengths include keyword research, search term mining, negative keyword optimization, bid management (manual and automated), and end-to-end conversion tracking using GA4 and GTM. I value data-backed decisions and continuously optimize campaigns to boost CTR and lower CPA and ACOS.…Hi, I’m Manik Nanda, a results-driven Performance Marketing Executive with hands-on experience in managing Google Ads campaigns across 12+ clients. I handle a combined monthly ad budget of about $29,550 and consistently achieve an average ROAS of 11–12x, while also supporting ecommerce advertising on Amazon, Walmart, and Etsy with ad spends exceeding $28,500. My core strengths include keyword research, search term mining, negative keyword optimization, bid management (manual and automated), and end-to-end conversion tracking using GA4 and GTM. I value data-backed decisions and continuously optimize campaigns to boost CTR and lower CPA and ACOS.

Available to hire

Hi, I’m Manik Nanda, a results-driven Performance Marketing Executive with hands-on experience in managing Google Ads campaigns across 12+ clients. I handle a combined monthly ad budget of about $29,550 and consistently achieve an average ROAS of 11–12x, while also supporting ecommerce advertising on Amazon, Walmart, and Etsy with ad spends exceeding $28,500. My core strengths include keyword research, search term mining, negative keyword optimization, bid management (manual and automated), and end-to-end conversion tracking using GA4 and GTM. I value data-backed decisions and continuously optimize campaigns to boost CTR and lower CPA and ACOS.

Skills

Google Ads

Facebook Ads

SEO

Experience Level

Google Ads

Expert

Facebook Ads

Expert

SEO

Intermediate

Language

English

Advanced

Work Experience

Performance Marketing Executive - Google Ads & PPC at Suntec Web Services Pvt. Ltd.

May 1, 2025 - Present

Managed Google Ads campaigns across 12+ clients with a combined monthly ad budget of $29,550 (~INR 24.8 Lakhs). Achieved an average ROAS of 11–12x. Planned, launched, and optimized Search campaigns with a focus on keyword targeting, ad relevance, and Quality Score improvements; conducted in-depth keyword research, search term analysis, and negative keyword optimization to prune wasted spend. Managed and optimized bids using manual and automated strategies (Target CPA, Enhanced CPC) to balance volume with CPA goals. Implemented GA4 and GTM for end-to-end conversion tracking, enabling accurate attribution. Analyzed data weekly to improve CTR, reduce CPA and ACOS, and ran A/B tests on ad copies and match types. Independently handled campaign optimization, weekly reporting, and account management for 12+ client accounts. Supported ecommerce advertising on Amazon (ad spend ~ $28,500), Walmart, and Etsy, aligning Google Ads strategy with marketplace objectives.

Digital Marketing Associate at Radical Minds - MakeMyTrip Process

January 1, 2023 - September 1, 2023

Analyzed customer search behavior and booking intent in travel to support performance-driven marketing strategies. Gained practical exposure to Google Ads and Meta Ads, developing understanding of ad messaging and user intent mapping and their impact on booking conversions. Identified high-intent keywords by studying common queries and booking patterns to support data-driven paid marketing. Collaborated with cross-functional teams to improve customer journey flow and booking completion, contributing to improved satisfaction and conversions.