Independent Marketing Consultant at Della Townships; 4MationSkins

Led end-to-end performance marketing for Della Townships’ luxury portfolio (Della Racecourse Raipur, Della Racecourse Pune, Della International City Ahmedabad), owning campaign architecture across Meta, Google, LinkedIn, and DV360. Built CPL and reach forecasting models used in client budget approvals; designed keyword banks and ad copy systems adapted to strict compliance constraints related to resort/club membership positioning amid pending RERA registrations. Resolved a Meta fraud-related restriction and a Google Search brand impersonation issue for Della’s digital presence. For 4MationSkins (D2C skincare), audited underperforming Meta campaigns for Dark Spot Serum, diagnosed creative fatigue and attribution gaps, and rebuilt the targeting structure.

Freelancer at 4MationSkins

Run end-to-end performance marketing for Della Townships' luxury portfolio Della Racecourse Raipur, Della Racecourse Pune, and Della International City Ahmedabad owning campaign architecture across Meta, Google, LinkedIn, and DV360. • Built CPL and reach forecasting models used directly in client budget approvals; designed keyword banks and ad copy systems adapted to a hard compliance constraint resort and club membership positioning in place of residential real estate language, due to pending RERA registration on several projects. • Resolved a Meta fraud-flag account restriction and a third-party brand impersonation issue on Google Search for the Della Townships digital presence. • Lead digital and performance marketing for 4MationSkins, a D2C skincare brand; audited underperforming Meta campaigns for the Dark Spot Serum line, diagnosed creative fatigue and attribution gaps, and rebuilt the targeting structure.

Sr. Brand Strategy & Client Servicing Manager at Mio Design Pvt. Ltd., Mumbai

Owned brand strategy for BPCL Bharatgas, iVoomi Electrics, and Nova Ayurveda by translating leadership business objectives into consumer-facing campaigns. Led 360° campaigns across digital, print, and experiential for a portfolio including MAK Lubricants and ISRL, aligning creative and media output with each client’s growth targets.

Brand Strategy & Client Servicing Manager at Madison Communications Pvt. Ltd., Mumbai

Designed GTM strategy and nationwide campaigns for ZEE ILT20 across two seasons, driving 50M+ reach across digital and TV. Built and presented pitch decks for Tata Steel, Sun Pharma, Livon, AISATS, and Pernod Ricard, contributing to new business wins including Tribeca Developers, Hettich, and Qwqer. Ran 360° campaigns across digital and offline for Vicco Labs, ZEE5, ePayLater, Godrej Properties, and Continental Coffee, lifting engagement 25–30% YoY and scaling organic traffic 40% in six months. Led a website strategy for Tribeca Developers, ZEE5, Continental Coffee, and Kuku FM; built monthly social calendars for ZEE5 and Vicco Labs sustaining 15–20% follower growth. Work behind Gold Abby Award (2023, SEO Excellence).

Marketing Executive at HealthyBarks, Bangalore

Managed e-commerce operations including SKU, branding, and promotions, driving a 35% increase in sales across platforms. Ran Facebook and Google lead generation campaigns with sales/BD teams, lifting qualified leads by 20%.

Client Servicing Executive at Tidal7 Brand and Digital Pvt. Ltd., Mumbai

Managed digital-first brand campaigns and retailer/supplier channel strategy for HPCL and Connectwell India, improving campaign ROI by 10% and CTR by 6%. Led PR and content initiatives that secured 25% growth in media mentions.