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I'm an advertising expert heavily focused on creative testing to maximize ROAS. With extensive experience managing multi-million dollar ad spends across platforms like Facebook, YouTube, Google, and TikTok, I specialize in crafting effective full-funnel ad strategies tailored to diverse industries such as Medspa and e-commerce. I continuously stay ahead of platform updates to deliver scalable, profitable campaigns for fast-growing digital brands. I enjoy leveraging AI-powered tools to speed up creative testing and improve campaign performance, while also enhancing landing page conversions and refining audience segmentation. My goal is to help brands maximize their online advertising investments through data-driven decision making and innovative advertising techniques.…I'm an advertising expert heavily focused on creative testing to maximize ROAS. With extensive experience managing multi-million dollar ad spends across platforms like Facebook, YouTube, Google, and TikTok, I specialize in crafting effective full-funnel ad strategies tailored to diverse industries such as Medspa and e-commerce. I continuously stay ahead of platform updates to deliver scalable, profitable campaigns for fast-growing digital brands. I enjoy leveraging AI-powered tools to speed up creative testing and improve campaign performance, while also enhancing landing page conversions and refining audience segmentation. My goal is to help brands maximize their online advertising investments through data-driven decision making and innovative advertising techniques.

Manivannan Aasaithambi

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I'm an advertising expert heavily focused on creative testing to maximize ROAS. With extensive experience managing multi-million dollar ad spends across platforms like Facebook, YouTube, Google, and TikTok, I specialize in crafting effective full-funnel ad strategies tailored to diverse industries such as Medspa and e-commerce. I continuously stay ahead of platform updates to deliver scalable, profitable campaigns for fast-growing digital brands. I enjoy leveraging AI-powered tools to speed up creative testing and improve campaign performance, while also enhancing landing page conversions and refining audience segmentation. My goal is to help brands maximize their online advertising investments through data-driven decision making and innovative advertising techniques.…I'm an advertising expert heavily focused on creative testing to maximize ROAS. With extensive experience managing multi-million dollar ad spends across platforms like Facebook, YouTube, Google, and TikTok, I specialize in crafting effective full-funnel ad strategies tailored to diverse industries such as Medspa and e-commerce. I continuously stay ahead of platform updates to deliver scalable, profitable campaigns for fast-growing digital brands. I enjoy leveraging AI-powered tools to speed up creative testing and improve campaign performance, while also enhancing landing page conversions and refining audience segmentation. My goal is to help brands maximize their online advertising investments through data-driven decision making and innovative advertising techniques.

Available to hire

I’m an advertising expert heavily focused on creative testing to maximize ROAS. With extensive experience managing multi-million dollar ad spends across platforms like Facebook, YouTube, Google, and TikTok, I specialize in crafting effective full-funnel ad strategies tailored to diverse industries such as Medspa and e-commerce. I continuously stay ahead of platform updates to deliver scalable, profitable campaigns for fast-growing digital brands.

I enjoy leveraging AI-powered tools to speed up creative testing and improve campaign performance, while also enhancing landing page conversions and refining audience segmentation. My goal is to help brands maximize their online advertising investments through data-driven decision making and innovative advertising techniques.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Tamil

Fluent

Work Experience

Performance Media Buyer – Internal Campaigns at Groupon Inc

September 30, 2022 - July 17, 2025

Planned and executed Facebook ad campaigns that drove a 30% increase in app installs and improved lead quality for internal funnels. Collaborated with content and design teams to develop conversion-focused creatives, resulting in a 22% uplift in CTR across campaign variations. Conducted deep audience research and segmentation, reducing Cost Per Result (CPR) by 35% through precision targeting on Meta platforms. Ran structured A/B tests on ad copy, creatives, and placements—optimizing campaigns that generated a 4.2x ROAS on average. Supported email marketing efforts with retargeting strategies, leading to a 17% boost in email open rates and 24% increase in click-through rates. Monitored campaign performance daily and used insights to scale top-performing ad sets, contributing to a 28% lift in qualified leads over a 6-month period. Aligned paid media strategy with lead generation goals—helping improve overall conversion rates by 19% while maintaining budget efficiency.

Performance Media Buyer – Internal Campaigns at Groupon Inc

September 1, 2022 - July 17, 2025

Planned and executed Facebook ad campaigns that increased app installs by 30% and improved lead quality for internal funnels. Collaborated with content and design teams to develop conversion-focused creatives, resulting in a 22% uplift in CTR. Conducted deep audience research and segmentation, reducing Cost Per Result by 35%. Ran structured A/B tests on ad copy, creatives, and placements, optimizing campaigns that achieved a 4.2x ROAS on average. Supported email marketing with retargeting strategies, boosting email open rates by 17% and click-through rates by 24%. Monitored campaign performance daily and scaled top-performing ad sets, contributing to a 28% lift in qualified leads over 6 months. Aligned paid media strategy with lead generation goals, improving overall conversion rates by 19% while maintaining budget efficiency.

Senior Media Buyer at Vlead Global

September 1, 2022 - Present

Strategically managed $2M+ in annual ad spend across Facebook, YouTube, Google, and TikTok, achieving an average 5x ROAS across campaigns. Implemented full-funnel ad strategies tailored to the Medspa (beauty industry), including audience segmentation, creative testing, and conversion optimization. Wrote and tested high-converting ad copy using proven frameworks to drive performance across multiple platforms. Improved landing page conversion rates by 17% through systematic testing and UX enhancements. Utilized advanced third-party tracking tools to enhance attribution accuracy and optimize campaign performance by 20%. Leveraged AI-powered creative testing systems to increase testing volume by 10x, improving the speed and success rate of identifying winning creatives. Stayed ahead of platform updates and ad trends to deliver scalable, profitable campaigns.

Senior Media Buyer at Vlead Global

September 1, 2022 - Present

Strategically managed $2M+ in annual ad spend across Facebook, YouTube, Google, and TikTok, achieving an average 5x ROAS across campaigns. Implemented full-funnel ad strategies tailored to industry needs, including audience segmentation, creative testing, and conversion optimization. Wrote and tested high-converting ad copy using proven frameworks to drive performance across multiple platforms. Improved landing page conversion rates (CRO) through systematic testing and UX enhancements, increasing opt-in and purchase rates by 17%. Utilized advanced third-party tracking tools to improve attribution accuracy, enhance decision-making, and optimize campaign performance by 20%. Leveraged AI-powered creative testing systems to increase testing volume by 10x, dramatically improving the speed and success rate of identifying winning creatives. Continuously stayed ahead of platform updates and ad trends, delivering scalable, profitable campaigns for fast-growing digital brands.