Strategic Marketing and Brand Consultant with a proven track record of helping businesses transform ideas into powerful, results-driven strategies. I combine analytical thinking with creative insight to design marketing plans that build strong brand identities, drive engagement, and accelerate growth. With over two years of experience in the food industry, I’ve led campaigns from concept to execution, optimizing brand positioning, refining customer journeys, and strengthening digital presence across platforms. My approach blends market research, storytelling, and performance analytics to ensure every initiative delivers measurable impact. As a self-taught creative skilled in content creation and digital design, I bring both strategic clarity and hands-on execution to my work. I’m passionate about guiding brands to communicate authentically, connect with their audiences, and scale sustainably through data-driven marketing strategies.

Manohy RAMANGASON

Strategic Marketing and Brand Consultant with a proven track record of helping businesses transform ideas into powerful, results-driven strategies. I combine analytical thinking with creative insight to design marketing plans that build strong brand identities, drive engagement, and accelerate growth. With over two years of experience in the food industry, I’ve led campaigns from concept to execution, optimizing brand positioning, refining customer journeys, and strengthening digital presence across platforms. My approach blends market research, storytelling, and performance analytics to ensure every initiative delivers measurable impact. As a self-taught creative skilled in content creation and digital design, I bring both strategic clarity and hands-on execution to my work. I’m passionate about guiding brands to communicate authentically, connect with their audiences, and scale sustainably through data-driven marketing strategies.

Available to hire

Strategic Marketing and Brand Consultant with a proven track record of helping businesses transform ideas into powerful, results-driven strategies. I combine analytical thinking with creative insight to design marketing plans that build strong brand identities, drive engagement, and accelerate growth.

With over two years of experience in the food industry, I’ve led campaigns from concept to execution, optimizing brand positioning, refining customer journeys, and strengthening digital presence across platforms. My approach blends market research, storytelling, and performance analytics to ensure every initiative delivers measurable impact.

As a self-taught creative skilled in content creation and digital design, I bring both strategic clarity and hands-on execution to my work. I’m passionate about guiding brands to communicate authentically, connect with their audiences, and scale sustainably through data-driven marketing strategies.

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Language

English
Advanced
French
Fluent
Spanish; Castilian
Beginner

Work Experience

Junior Brand Manager at Le Lionceau
January 1, 2024 - Present
Implemented marketing strategy and monitored the action plan to achieve objectives: increase sales and improve brand visibility. Participated in several trade shows to expose products to potential clients. Enhanced brand image by updating packaging, the graphic charter, and the website; collaborated with the communications team to increase visibility on site and on social media. Supported commercial development by following up on sales in North America and contributing to negotiations of contracts to acquire new points of sale. Created marketing supports.
Communication and Marketing Assistant at Fondation Sen’Finances
December 1, 2023 - October 9, 2025
Implemented a communication plan to increase the foundation's presence on social media and other platforms. Created brochures for distribution at microfinance events. Introduced new communication concepts to align with current trends and target audience.
Communication and Marketing Assistant at International Association of Investors in the Social Economy (INAISE)
December 1, 2023 - October 9, 2025
Implemented a communication plan to increase the association's visibility on the web. Created communication supports, sketched visuals for communication, and produced newsletters.
Junior Marketing Officer at Madalarme
July 1, 2023 - October 9, 2025
Conducted competitive intelligence of the business environment; Developed a SWOT matrix to support strategy development; Executed competitor surveys; Drafted sales and marketing strategy.

Education

Master 1 in Business Administration and Management at BEM – Dakar, Sénégal
January 11, 2030 - January 1, 2025
Bachelor in Law, Economics and Management, specialized in Sales and Marketing at Conservatoire National des Arts et Métiers (CNAM), Antananarivo, Madagascar
January 11, 2030 - January 1, 2023
High School diploma specialized in Social Studies & Economics with major in Mathematics at BIRD Ambohimiandra – Antananarivo, Madagascar
January 11, 2030 - January 1, 2020

Qualifications

Introduction to the humanitarian sector (Humanitarian Leadership Academy)
January 11, 2030 - January 1, 2023
Introduction to project management (Humanitarian Leadership Academy)
January 11, 2030 - January 1, 2023
Training in best practices in entrepreneurship (Embassy of France in Madagascar, SCAC CEERE)
January 11, 2030 - January 1, 2021

Industry Experience

Media & Entertainment, Financial Services, Non-Profit Organization, Professional Services, Education, Consumer Goods, Retail