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I am a Marketing and Business Analytics graduate with a solid foundation in computer science and hands-on experience turning data into real business decisions. I have worked on strategy, operations, and digital analytics projects across healthcare, marketing, and technology domains, translating insights into clear recommendations for cross-functional stakeholders.…

Manshita Singhal

Data Scientist, Marketing Analyst, Marketing Strategist, +2

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I am a Marketing and Business Analytics graduate with a solid foundation in computer science and hands-on experience turning data into real business decisions. I have worked on strategy, operations, and digital analytics projects across healthcare, marketing, and technology domains, translating insights into clear recommendations for cross-functional stakeholders.…

Available to hire

I am a Marketing and Business Analytics graduate with a solid foundation in computer science and hands-on experience turning data into real business decisions. I have worked on strategy, operations, and digital analytics projects across healthcare, marketing, and technology domains, translating insights into clear recommendations for cross-functional stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Email Marketing Volunteer at COHAP Outreach Corporation

March 1, 2026 - Present

Developed and executed email marketing campaigns including newsletters, event promotions, and donor communications; designed and managed segmented email lists; monitored campaign performance using metrics such as open rate, click-through rate, and conversions; conducted A/B testing to optimize subject lines and messaging.

Analytics & Strategy Fellow at Berg Fellowship

August 1, 2025 - December 1, 2025

Conducted quantitative and qualitative analysis to evaluate for-profit versus non-profit organizational models for a healthcare venture; applied market, financial, and customer analysis to support data-driven recommendations on sustainability, governance, and efficiency; performed customer segmentation and competitive analysis for a niche haircare product to define value proposition and product-market fit.

Research Consultant at Robotics & Technology Fellowship

July 1, 2025 - September 1, 2025

Conducted in-depth data analysis and market evaluation to assess adoption potential of autonomous robotics across logistics and supply chain operations; designed and implemented a benchmarking framework to evaluate existing robotics solutions, analyze operational performance indicators, and identify technology gaps shaping future market positioning and innovation strategies.

Marketing and Analytics Consultant at Bridge Program – Center for Analytical Research (University)

May 1, 2025 - August 1, 2025

Conducted comprehensive data analysis and forecasting to evaluate operational efficiency and cost recovery for therapist onboarding; integrated financial, geographic, and performance-based variables into analytical models; designed automated Excel tools and SQL dashboards to monitor profitability, visualize KPIs, and enhance reporting accuracy.

Data and Marketing Analyst Intern at Wrix Media And Marketing

March 1, 2024 - June 1, 2024

Analyzed large volumes of multi-channel marketing campaign data using SQL and Excel to evaluate ROI, spending efficiency, and engagement trends; built automated, interactive dashboards that reduced manual reporting time by 40%, improved overall performance reporting accuracy, and supported informed strategic business decision-making.

Social Media and Data Intern at CBetter

October 1, 2023 - December 1, 2023

Analyzed marketing data for 10+ client accounts and built dashboards, improving visibility and campaign responsiveness.