Manshita Singhal

Developed and executed email marketing campaigns including newsletters, event promotions, and donor communications; designed and managed segmented email lists; monitored campaign performance using metrics such as open rate, click-through rate, and conversions; conducted A/B testing to optimize subject lines and messaging.

Conducted quantitative and qualitative analysis to evaluate for-profit versus non-profit organizational models for a healthcare venture; applied market, financial, and customer analysis to support data-driven recommendations on sustainability, governance, and efficiency; performed customer segmentation and competitive analysis for a niche haircare product to define value proposition and product-market fit.

Conducted in-depth data analysis and market evaluation to assess adoption potential of autonomous robotics across logistics and supply chain operations; designed and implemented a benchmarking framework to evaluate existing robotics solutions, analyze operational performance indicators, and identify technology gaps shaping future market positioning and innovation strategies.