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Hi there! I’m Mansi Mehta, a Digital Marketing graduate from George Brown College with hands-on experience in social media strategy, campaign execution, content marketing, and performance analytics across retail, luxury brands, and agency environments. I love turning data-driven insights into campaigns that are not only creatively compelling but also precisely executed. I’m passionate about storytelling that resonates with audiences while achieving KPI goals. I thrive in collaborative settings, turning ideas into actionable plans, optimizing performance through KPI analysis, and delivering measurable results. I enjoy working with cross-functional teams to craft insight-led campaigns that boost engagement, drive conversions, and grow brand presence.…Hi there! I’m Mansi Mehta, a Digital Marketing graduate from George Brown College with hands-on experience in social media strategy, campaign execution, content marketing, and performance analytics across retail, luxury brands, and agency environments. I love turning data-driven insights into campaigns that are not only creatively compelling but also precisely executed. I’m passionate about storytelling that resonates with audiences while achieving KPI goals. I thrive in collaborative settings, turning ideas into actionable plans, optimizing performance through KPI analysis, and delivering measurable results. I enjoy working with cross-functional teams to craft insight-led campaigns that boost engagement, drive conversions, and grow brand presence.

Mansi Mehta

Social Media Manager, Content Creator, Digital Marketer, +2

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Hi there! I’m Mansi Mehta, a Digital Marketing graduate from George Brown College with hands-on experience in social media strategy, campaign execution, content marketing, and performance analytics across retail, luxury brands, and agency environments. I love turning data-driven insights into campaigns that are not only creatively compelling but also precisely executed. I’m passionate about storytelling that resonates with audiences while achieving KPI goals. I thrive in collaborative settings, turning ideas into actionable plans, optimizing performance through KPI analysis, and delivering measurable results. I enjoy working with cross-functional teams to craft insight-led campaigns that boost engagement, drive conversions, and grow brand presence.…Hi there! I’m Mansi Mehta, a Digital Marketing graduate from George Brown College with hands-on experience in social media strategy, campaign execution, content marketing, and performance analytics across retail, luxury brands, and agency environments. I love turning data-driven insights into campaigns that are not only creatively compelling but also precisely executed. I’m passionate about storytelling that resonates with audiences while achieving KPI goals. I thrive in collaborative settings, turning ideas into actionable plans, optimizing performance through KPI analysis, and delivering measurable results. I enjoy working with cross-functional teams to craft insight-led campaigns that boost engagement, drive conversions, and grow brand presence.

Available to hire

Hi there! I’m Mansi Mehta, a Digital Marketing graduate from George Brown College with hands-on experience in social media strategy, campaign execution, content marketing, and performance analytics across retail, luxury brands, and agency environments. I love turning data-driven insights into campaigns that are not only creatively compelling but also precisely executed. I’m passionate about storytelling that resonates with audiences while achieving KPI goals.

I thrive in collaborative settings, turning ideas into actionable plans, optimizing performance through KPI analysis, and delivering measurable results. I enjoy working with cross-functional teams to craft insight-led campaigns that boost engagement, drive conversions, and grow brand presence.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media Coordinator at Shoppers Drug Mart (Beauty)

January 1, 2025 - Present

Led short-form content strategy (Reels, Stories, video) aligned with seasonal campaigns; leveraged performance analytics to optimize reach, engagement, and product visibility. Developed trend-driven, product-focused content tailored to target audiences; refined posting cadence and creative direction using audience insights and conversion data. Built and optimized email marketing campaigns for promotional events, using customer engagement metrics to increase participation and drive in-store traffic. Executed experiential marketing activities during high-traffic beauty events, analyzing footfall and engagement data to enhance campaign effectiveness, retail impact, and fundraising outcomes.

Social Media Coordinator at Digital Suncity

January 1, 2024 - August 31, 2024

Developed and executed monthly social media calendars, resulting in a 20% improvement in content consistency. Researched and designed compelling graphics, driving a notable increase in audience engagement. Produced high-quality, error-free content and edited videos using Final Cut Pro and iMovie, leading to over 100k video views on each reel and positive client feedback. Strengthened clients' social media presence by strategically scheduling posts and optimizing social media strategy, achieving gains in engagement and follower growth.

Brand Management Intern at MAYU: Sustainable Luxury Handbags

November 1, 2022 - February 28, 2023

Spearheaded conceptualization and execution of impactful communication campaigns. Orchestrated seamless management of various social media platforms, curating engaging monthly Spotify playlists. Devised and executed effective Email Marketing strategies, crafting compelling creatives for monthly broadcasts. Authored captivating content and tailored captions, optimizing for each social media platform. Designed appealing graphics using Canva and presented monthly social media decks. Successfully executed photoshoot campaigns with thorough research and planning, adhering to strict deadlines. Fostered audience engagement through active interaction via comments and direct messages, leading to a 25% rise in positive reviews. Optimized content for social media platforms, garnering a 50% increase in post likes. Analyzed metrics and delivered monthly reports showing a 104% improvement in engagement and 4.3% increase in reach.

Asst. Social Media Manager at Artistic Marketing Solutions

February 1, 2022 - June 30, 2023

Enhanced clients' social media presence by strategically scheduling posts and ensuring social media accessibility, achieving significant increases in engagement and follower growth. Developed and executed monthly social media calendars, contributing to 25% content consistency improvement. Collaborated with a F&B industry client and developed social media strategies, achieving a 125% increase in social media reach and 38.1% growth in followers. Researched and drafted engaging graphics, significantly boosting audience engagement. Monitored and analyzed growth metrics, deriving insights for further enhancement. Creatively directed and executed successful photoshoots for diverse clients. Produced error-free content and edited videos proficiently using Final Cut Pro and iMovie, leading to increased video views and positive client feedback. Played a key role in launching a successful event, developing marketing strategies and designing graphics, that led to a 30% increase in new clients.