Available to hire
I am a strategic and passionate Influencer Marketing Manager with 20 years of experience in social media, influencer strategy, and medical marketing within the healthcare and nutrition sectors. I thrive in complex, rapidly changing environments, and I am committed to pioneering innovative ideas and challenging the status quo. I am emotionally intelligent and skilled at building strong relationships with internal and external stakeholders at all levels. I firmly believe in teamwork, active listening, and creating an inclusive, respectful, and positive work environment. I am passionate about digital communication and maintain a personal blog to share insights and experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
French
Intermediate
Italian
Fluent
Work Experience
Influencer & Social Media Manager at Danone Spa Società Benefit
January 1, 2017 - PresentDeveloped brand influencer editorial plans aligned with brand strategy and communication objectives. Selected and managed brand influencers, overseeing strategic planning and creative output. Organized and managed events across multiple brands and handled editorial management for social media platforms including Facebook, Instagram, and TikTok. Led customer acquisition strategies across digital properties, driving relevant traffic and ensuring cost-efficiency to meet conversion and business goals. Developed precision marketing campaigns targeting specific audience segments. Maximized digital marketing effectiveness through zero-cost negotiations. Managed an in-house team of four to foster collaboration and productivity. Key achievements include pioneering the company’s first influencer strategy in 2017 and spearheading the launch of the industry's first company blog in the Baby Food sector.
Main testiomonials: Massimiliano Rosolino, Tania Cagnotto, Giorgia Palmas, Bianca Atzei, Kiara Fontanesi, Papaperscelta
Careline Manager at Danone Spa Società Benefit (Mellin and Milupa)
January 1, 2017 - September 5, 2025Reorganized the care line service to achieve customer satisfaction targets, developed a comprehensive Q&A manual addressing product and company issues, managed all aspects of complaints, and played a pivotal role within the Crisis Committee contributing to strategic decision-making and crisis management.
Medical Product Manager at Danone Spa Società Benefit (Mellin and Milupa)
January 1, 2014 - September 5, 2025Collaborated on strategy and planning across Sales, Marketing, and Medical Affairs. Managed brand planning and performance, translating scientific data into consumer benefits. Developed medical support tools to differentiate brands from competitors. Formulated medical strategies with Field Managers analyzing competitor activities and market trends. Directed communication strategies to healthcare professionals and key opinion leaders. Ensured compliance with local regulations and WHO guidelines. Oversaw creation of exhibition stands for three National Congresses, participated in field visits to healthcare professionals and hospitals, and managed the advertising and promotion budget with focus on cost-efficiency.
Analyst Specialist at Milupa and Nutricia
January 1, 2005 - September 5, 2025Logistic & Purchase Supervisor at Milupa and Nutricia
January 1, 2001 - September 5, 2025Sales & Marketing Manager Assistant at Nutricia Infant Milk Formula
January 1, 1996 - September 5, 2025Sales Manager Assistant at Thalgo Cosmetic Italy Srl
January 1, 1994 - September 5, 2025Influencer & Social Media Manager - Baby Food at MELLIN S.p.A – Danone Nutricia
January 1, 2017 - PresentDeveloped and managed the annual strategic marketing and communications plan; led customer acquisition strategy across digital properties; drove cost-efficient traffic to achieve conversions and business goals; developed precision marketing campaigns; created four editorial plans and instant marketing content; oversaw social media editorial (Facebook, Instagram, TikTok) and events planning; maximized digital marketing effectiveness through cost-conscious negotiations; created and implemented brand influencer editorial plans, selected influencers, and managed the in-house team of 4.
Careline Manager at MELLIN S.p.A – Danone Nutricia
December 31, 2017 - October 7, 2025Reorganized care line service to meet customer satisfaction targets (response timing and quality); created Q&A product and company issues manuals with scientific, regulatory, and legal validation; managed complaints; played a pivotal role within Crisis Committee; supervised two reports.
Medical Product Manager at MELLIN S.p.A – Danone Nutricia
December 31, 2014 - October 7, 2025Led deployment of medical strategy to raise HCP awareness and recommendations based on HCP insights; co-built strategy and planning with Sales, Marketing and Medical Affairs; governed brand planning and performance management, translating science into consumer benefits; developed medical support tools with Medical Affairs; crafted medical strategies with Field managers focusing on product benefits and competitor trends; directed HCP and KOL communications; ensured regulatory compliance of medical marketing materials; managed stand design for three national congresses; conducted field visits; managed medical marketing A&P budget with cost efficiency; led Baby Grade category project with Unione Italiana Food and developed related website.
Allergy Product Manager at MELLIN S.p.A – Danone Nutricia
December 31, 2008 - October 7, 2025Strategic development of the allergic milk category aligned with international brand strategy, with focus on the Aminoacid range; conceived and coordinated new product concepts based on clinical trials from development brief to market launch; collaborated with gastroenterology and allergist KOLs.
Analyst Specialist at MELLIN S.p.A – Danone Nutricia
December 31, 2005 - October 7, 2025Sales analysis and monitoring of the Medical Division budget; collaborative involvement in organization of main national congresses.
Logistic & Purchase Supervisor at MELLIN S.p.A – Danone Nutricia
December 31, 2001 - October 7, 2025Oversaw company supply chain and logistics strategy; forecasted 400+ products; collaborated with Sales, Marketing and Customer Operations; managed export of dietetic pasta across Europe and North Africa; supervised two reports.
Sales & Marketing Manager Assistant at Nutricia IMF
December 31, 1996 - October 7, 2025Assisted sales and marketing activities, contributing to strategic initiatives and execution.
Sales Manager Assistant at THALGO COSMETIC ITALY S.r.l.
December 31, 1994 - October 7, 2025Supported sales management activities; contributed to client engagement and market activities.
Accountant in Fiscal Department at UNISYS ITALIA S.p.A
December 31, 1991 - October 7, 2025Performed accounting duties in the fiscal department.
Influencer & Social Media Manager (Baby food) at MELLIN S.p.A – Danone Nutricia
January 1, 2017 - PresentDeveloped and managed the annual strategic marketing and communications plan; led customer acquisition strategy across digital properties; executed precision marketing campaigns; developed 4 editorial plans and instant marketing content; managed social media editorial across FB/IG/TikTok; planned and managed events; maximized digital marketing effectiveness with cost-efficient initiatives; created and implemented brand influencer editorial plans and selected influencers; led strategic planning and creative output; managed in-house team of 4.
Careline Manager at MELLIN S.p.A – Danone Nutricia
December 31, 2017 - October 7, 2025Reorganized the care line service to meet customer satisfaction targets; created Q&A product and company issues manual with scientific, regulatory and legal validation; fully handled complaints; pivotal role within Crisis Committee; managed two reports.
Medical Product Manager at MELLIN S.p.A – Danone Nutricia
December 31, 2014 - October 7, 2025Led deployment of the medical strategy driving health care professional awareness and recommendations based on HCP insights; co-built strategy and planning within Sales, Marketing and Medical Affairs; translated science into consumer benefits and integrated into the overall brand plan; developed medical support tools in collaboration with the medical affairs manager; developed medical strategies with Field managers, focusing on product benefits and competitive trends; directed communications to HCP and KOL; ensured compliance of all medical marketing materials with local regulations and WHO; managed stand design for three National Congresses; participated in field visits to HCP and hospitals; managed medical marketing A&P budget with a focus on cost-efficiency; involved in the Baby Grade category project with Unione Italiana Food (AIIPA), including the campaign 'Nutrizione e sicurezza specializzate' and the website alimentiprimainfanzia.it; pioneered digital communication with the medi
Allergy Product Manager at MELLIN S.p.A – Danone Nutricia
December 31, 2008 - October 7, 2025Strategic development of allergic milk category aligned with international brand strategy, with emphasis on the Aminoacid range; development and coordination of new product concepts from brief to market launch; strong collaboration with gastroenterology and allergist KOLs; achieved best sales results in the Italian market for the Aminoacid range.
Analyst Specialist at Nutricia
December 31, 2005 - October 7, 2025Sales analysis and monitoring of Medical Division budget; collaboration in organization of main national congresses; part-time from 2002; managed two competitor brands with 12 Area Managers and 100 Sales Reps.
Logistic & Purchase Supervisor at Nutricia
December 31, 2001 - October 7, 2025Oversaw and managed the company's supply chain and logistics strategy; forecasted over 400 products; collaborated with Sales, Marketing and Customer Operations; responsible for export of dietetic pasta across Europe and North Africa; supervised two reports.
Sales & Marketing Manager Assistant at Nutricia IMF
December 31, 1996 - October 7, 2025Assisted Sales & Marketing Manager in planning and executing marketing activities and campaigns.
Sales Manager Assistant at THALGO COSMETIC ITALY S.r.l.
December 31, 1994 - October 7, 2025Supported Sales Manager in cosmetic product sales activities and client relations.
Accountant in Fiscal Department at UNISYS ITALIA S.p.A
December 31, 1991 - October 7, 2025Handled accounting tasks within the fiscal department.
Freelance Influencer & Social Media Manager at Self-employed
July 1, 2025 - PresentCreated marketing assets (microsites, landing pages, emails, social ads, videos, blogs) to drive engagement and ensure brand consistency. Developed long-term influencer strategies aligned with brand positioning; crafted messaging with a consistent tone of voice; monitored campaign performance and optimized based on analytics and market trends.
Influencer & Social Media Manager at Danone Nutricia
January 1, 2017 - June 30, 2025Developed brand influencer editorial plans aligned with strategy and objectives; personally selected influencers across micro, medium, VIP; led strategic planning and creative output; monitored performance to anticipate market trends; organized co-creation and educational meetings with brand ambassadors; managed events across brands; oversaw social media editorial management (Facebook, Instagram, TikTok) and instant marketing content; led customer acquisition across digital properties; maximized digital marketing effectiveness with cost-efficient negotiations.
Careline Manager at Mellin and Milupa
January 1, 2014 - December 31, 2017Reorganized the care line service to achieve customer satisfaction targets; developed a comprehensive Q&A manual addressing product and company issues; managed all aspects of complaints.
Medical Product Manager at Mellin and Milupa
January 1, 2006 - December 31, 2014Collaborated on strategy and planning across Sales, Marketing, and Medical Affairs; managed brand planning and performance, translating scientific data into consumer benefits; developed medical support tools to differentiate brands; formulated medical strategies with Field Managers, analysing competitor activities and market trends; directed communication strategies to HCPs and KOLs; ensured compliance with local regulations and WHO guidelines for medical marketing materials; oversaw the creation of exhibition stands for three National Congresses; participated in field visits to HCPs and hospitals; managed the A&P budget with a focus on cost-efficiency.
Analyst Specialist at Milupa and Nutricia
January 1, 2002 - December 31, 2005Analyzed markets and activities to support strategic planning across Milupa and Nutricia; performed data-driven analyses to inform decision-making.
Logistic & Purchase Supervisor at Milupa and Nutricia
January 1, 1996 - December 31, 2001Oversaw purchasing, logistics, and supply chain operations to ensure efficient product availability and cost control.
Sales & Marketing Manager Assistant at Nutricia Infant Milk Formula
January 1, 1994 - December 31, 1996Supported sales and marketing activities; contributed to brand initiatives and campaigns.
Sales Manager Assistant at Thalgo Cosmetic Italy Srl
January 1, 1991 - December 31, 1994Assisted sales management for cosmetics; contributed to client support and order processing.
Accountant in Fiscal Department at Unisys Italia Spa
January 1, 1990 - December 31, 1991Worked in fiscal department accounting; maintained financial records and reports.
Brand & Influencer Marketing Manager at Danone Nutricia
January 1, 1994 - June 1, 2025Developed the brand influencer editorial plans in line with brand strategy and communication objectives. Personally selected influencer micro, medium and VIP with the aim to build brand lovers. Responsible for all strategic planning and the creative output. Monitored performance to anticipate market trends. Organized co-creation and educational meetings with brand ambassadors. Planned and managed events across brands. Managed social media editorial, instant marketing contents, and customer acquisition strategies across digital properties. Drove cost-efficient digital marketing and optimized effectiveness with no-working-cost negotiations.
Education
Degree in Public Relations at Università di Lingue e Scienze della Comunicazione I.U.L.M., Milan
January 1, 1991 - January 1, 1996Maturità Tecnica Commerciale Amministrativo at I.T.C.S. G. Zappa, Milan
January 1, 1989 - September 5, 2025Laurea in Public Relations at Università di Lingue e Scienze della Comunicazione I.U.L.M., Milan
January 1, 1991 - December 31, 1996Diploma di Maturità Tecnica Commerciale Amministrativo at I.T.C.S. G. Zappa, Milan
January 11, 2030 - January 1, 1989Public Relations at Università di Lingue e Scienze della Comunicazione I.U.L.M., Milan
January 1, 1991 - January 1, 1996Maturità Tecnica Commerciale Amministrativo at I.T.C.S. G. Zappa, Milan
January 11, 2030 - January 1, 1989Public Relations at Università di Lingue e Scienze della Comunicazione I.U.L.M., Milan
January 1, 1991 - December 31, 1996Maturità Tecnica Commerciale Amministrativo at I.T.C.S. G. Zappa, Milan
January 1, 1989 - December 31, 1989Public Relations at Università di Lingue e Scienze della Comunicazione “I.U.L.M.”, Milan
January 1, 1991 - January 1, 1996Maturità Tecnica Commerciale Amministrativo at I.T.C.S. “G. Zappa”, Milan
January 1, 1989 - January 1, 1989Qualifications
Industry Experience
Consumer Goods, Healthcare, Life Sciences, Non-Profit Organization, Professional Services, Other, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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