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Senior Influencer Strategy Lead & Social Media Manager 18+ Years in Digital, Healthcare & Nutrition Creator Partnerships & Full‑Funnel Strategy I am a Senior Social Media Consultant and Influencer Strategy Lead with over 18 years of experience in digital communication, social media management, and influencer marketing across healthcare and nutrition. I have a strong expertise in influencer marketing and a proven ability to manage complex projects independently. My experience in corporate dynamics and cross-functional collaboration helps me navigate high-pressure decision-making processes with practicality and adaptability.…Senior Influencer Strategy Lead & Social Media Manager 18+ Years in Digital, Healthcare & Nutrition Creator Partnerships & Full‑Funnel Strategy I am a Senior Social Media Consultant and Influencer Strategy Lead with over 18 years of experience in digital communication, social media management, and influencer marketing across healthcare and nutrition. I have a strong expertise in influencer marketing and a proven ability to manage complex projects independently. My experience in corporate dynamics and cross-functional collaboration helps me navigate high-pressure decision-making processes with practicality and adaptability.

Manuela Gandolfi

PRO

Influencer Marketing Manager, Social Media Manager, Content Strategist, +7

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Senior Influencer Strategy Lead & Social Media Manager 18+ Years in Digital, Healthcare & Nutrition Creator Partnerships & Full‑Funnel Strategy I am a Senior Social Media Consultant and Influencer Strategy Lead with over 18 years of experience in digital communication, social media management, and influencer marketing across healthcare and nutrition. I have a strong expertise in influencer marketing and a proven ability to manage complex projects independently. My experience in corporate dynamics and cross-functional collaboration helps me navigate high-pressure decision-making processes with practicality and adaptability.…Senior Influencer Strategy Lead & Social Media Manager 18+ Years in Digital, Healthcare & Nutrition Creator Partnerships & Full‑Funnel Strategy I am a Senior Social Media Consultant and Influencer Strategy Lead with over 18 years of experience in digital communication, social media management, and influencer marketing across healthcare and nutrition. I have a strong expertise in influencer marketing and a proven ability to manage complex projects independently. My experience in corporate dynamics and cross-functional collaboration helps me navigate high-pressure decision-making processes with practicality and adaptability.

Available to hire

Italy

Senior Influencer Strategy Lead & Social Media Manager 18+ Years in Digital, Healthcare & Nutrition Creator Partnerships & Full‑Funnel Strategy

I am a Senior Social Media Consultant and Influencer Strategy Lead with over 18 years of experience in digital communication, social media management, and influencer marketing across healthcare and nutrition. I have a strong expertise in influencer marketing and a proven ability to manage complex projects independently. My experience in corporate dynamics and cross-functional collaboration helps me navigate high-pressure decision-making processes with practicality and adaptability.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Italian

Fluent

Work Experience

Freelance Influencer & Social Media Manager at Self-employed

July 1, 2025 - Present

Created marketing assets (microsites, landing pages, emails, social ads, videos, blogs) to drive engagement and ensure brand consistency. Developed long-term influencer strategies aligned with brand positioning; crafted messaging with a consistent tone of voice; monitored campaign performance and optimized based on analytics and market trends.

Influencer & Social Media Manager at Danone Nutricia

January 1, 2017 - June 30, 2025

Developed brand influencer editorial plans aligned with strategy and objectives; personally selected influencers across micro, medium, VIP; led strategic planning and creative output; monitored performance to anticipate market trends; organized co-creation and educational meetings with brand ambassadors; managed events across brands; oversaw social media editorial management (Facebook, Instagram, TikTok) and instant marketing content; led customer acquisition across digital properties; maximized digital marketing effectiveness with cost-efficient negotiations.

Careline Manager at Mellin and Milupa

January 1, 2014 - December 31, 2017

Reorganized the care line service to achieve customer satisfaction targets; developed a comprehensive Q&A manual addressing product and company issues; managed all aspects of complaints.

Medical Product Manager at Mellin and Milupa

January 1, 2006 - December 31, 2014

Collaborated on strategy and planning across Sales, Marketing, and Medical Affairs; managed brand planning and performance, translating scientific data into consumer benefits; developed medical support tools to differentiate brands; formulated medical strategies with Field Managers, analysing competitor activities and market trends; directed communication strategies to HCPs and KOLs; ensured compliance with local regulations and WHO guidelines for medical marketing materials; oversaw the creation of exhibition stands for three National Congresses; participated in field visits to HCPs and hospitals; managed the A&P budget with a focus on cost-efficiency.