I help businesses analyse, visualise, and structure data for better decision-making and higher ROI. With experience in different clients and projects, I’ve solved complex analytics challenges for multinational companies, ensuring their data works for them, not against them. ✔ Clear, actionable insights for growth ✔ ROI-driven analytics & reporting ✔ Custom dashboards that simplify data Let’s transform your data into a competitive advantage. Don't hesitate to contact me, the best time to do something is always now!

Manuel Lorenzo Bouzada

I help businesses analyse, visualise, and structure data for better decision-making and higher ROI. With experience in different clients and projects, I’ve solved complex analytics challenges for multinational companies, ensuring their data works for them, not against them. ✔ Clear, actionable insights for growth ✔ ROI-driven analytics & reporting ✔ Custom dashboards that simplify data Let’s transform your data into a competitive advantage. Don't hesitate to contact me, the best time to do something is always now!

Available to hire

I help businesses analyse, visualise, and structure data for better decision-making and higher ROI. With experience in different clients and projects, I’ve solved complex analytics challenges for multinational companies, ensuring their data works for them, not against them.

✔ Clear, actionable insights for growth
✔ ROI-driven analytics & reporting
✔ Custom dashboards that simplify data

Let’s transform your data into a competitive advantage. Don’t hesitate to contact me, the best time to do something is always now!

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Language

Spanish; Castilian
Fluent
Galician
Fluent
English
Advanced
Portuguese
Intermediate

Work Experience

Lead Data Analytics Consultant at from Analytics
July 1, 2024 - Present
Freelance data analytics role focusing on data cleaning, visualization, and storytelling. Develop technical data solutions (BigQuery, Power BI, Looker Studio, Tableau) using AI to help companies to leverage their data potential.
Senior Business Consultant in People Analytics at NTT DATA Europe & LATAM
November 1, 2021 - July 1, 2024
Member of the Talent & Transformation team. Led People Analytics projects with interactive dashboards (Power BI, Looker Studio); managed data and reports from Cornerstone, Workday and SAP; developed data models (skills inference, productivity, job satisfaction) and transformed databases using Python, SQL, Apps Script and Power Query.
People Analyst at MAPFRE S.A.
April 1, 2021 - November 1, 2021
Supported Talent Management with data analysis. Built SAP Analytics Cloud dashboards; cleaned and transformed databases; created KPIs to measure Talent and Culture; managed HR databases (HCM SuccessFactors); fostered a data-based HR community.
Human Resources Specialist at IBM International Services Center S.A.
July 1, 2019 - April 1, 2020
Data analysis for workforce management reports; employees database management in Workday; software development for employees exit interviews; developed internal activities to engage employees.
Innovation Consultant at Torres y Carrera, S.L.
January 1, 2018 - April 1, 2018
Coordination of the documentation team for the development of a technical book focusing on how new technologies affect communication. Managed four-person team; researched new tech trends; created a script for thematic development of the technical book.
Public Relations Communications Specialist at Torres y Carrera, S.L.
April 1, 2017 - August 1, 2017
Data analysis for trend research reports; Excel database management; event attendance confirmation.
Account Executive Manager at Cocus S.L.
November 1, 2016 - April 1, 2017
Developed and managed commercial prospecting databases; created written sales materials; attended networking meetings, performed personal selling and telephone marketing.
CO-Founder & Project Manager at Novo Lenox
March 1, 2017 - October 1, 2020
Co-founded Novo Lenox to develop audiovisual content on how innovation and new trends affect society. Led strategy, project development, stakeholder communications, and offline promotion; managed social networks.

Education

Bachelor of Business Administration at Universidad Carlos III de Madrid
September 1, 2018 - July 1, 2020
Law and Economics Double Bachelor at Universidad Carlos III de Madrid
September 1, 2013 - June 1, 2018
Master of Big Data & Analytics at Datahack School
October 1, 2020 - December 1, 2020
Master of Data Analytics & Data Science at Coderhouse
April 1, 2022 - April 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Software & Internet, Education, Media & Entertainment
    uniE621 Google Analytics Traffic Dashboard
    Overview This dashboard offers a detailed overview of website performance based on Google Analytics data. It focuses on traffic behaviour across countries, devices, channels, and landing pages, helping marketers understand how users interact with their site. Impact Use this dashboard to: → Track traffic sources and identify top-performing channels → Evaluate user behaviour by monitoring sessions and users → Discover high-traffic landing pages → Understand geographic distribution and device usage → Identify opportunities to improve SEO and content strategy