Manuel Guerrera

Available to hire

I’m Manuel Guerrera, a Lead UX & Product Designer and AI Product Design Specialist based in Milan, with 15+ years designing and scaling digital products for AI startups, S&P 500 companies, and government innovation…

About

I’m Manuel Guerrera, a Lead UX & Product Designer and AI Product Design Specialist based in Milan, with 15+ years designing and scaling digital products for AI startups, S&P 500 companies, and government innovation programs. I bring a strong background in UX leadership, product strategy, and human-centered design, with a knack for translating complex AI capabilities into clear experiences that people actually want to use.

My work blends research-driven insights with pragmatic design execution, embedding lean experimentation and evidence-based decision making into large organizations. I collaborate across cross-functional teams to ship impactful products and help organizations evolve their innovation practices for faster, more sustainable growth.

  • 16 years' experience
  • Joined March 2026

Languages

  • ItalianFluent
  • EnglishFluent
  • Spanish; CastilianBeginner
  • FrenchBeginner

Industry experience

  • Software & Internet
  • Financial Services
  • Government
  • Media & Entertainment
  • Professional Services

Work experience· 5 roles

Head of UX & Design · Krobar.ai (AI Fintech)Mar 2025 – Present · 1 yr 9 mos

Led UX and product design for Krobar.ai—an AI-powered ROI forecasting platform that replaces spreadsheets with data-backed simulations and stakeholder-ready outputs. Defined core AI-driven features including forecast visualizations and assumption-to-outcome workflows; established design systems and research processes that reduced design cycle time by ~30% and supported rapid iteration; collaborated with founders on product roadmap, pitch decks, and demo support for enterprise clients.

Corporate Innovation & Lean Startup Coach · Kromatic (Innovation Coaching & Ecosystem Design)Jul 2018 – Present · 8 yrs 5 mos

Delivered Lean Enterprise transformation programs for 10+ global organizations including Unilever, Logitech, Hilti, ABN AMRO, Pernod Ricard, and Allianz. Coached 15+ cross-functional teams across Europe and the US, aligning leadership, governance, and experimentation practices. Designed and facilitated innovation workshops; defined innovation strategy, portfolio decision-making frameworks, and venture-style governance models to fund, validate, and kill initiatives. Created curricula, training content, and learning games for a digital platform commissioned by UK and US governments. Spoke at Innov8rs and mentored startup accelerators.

Head of Lean Enterprise Strategy (prev. Lead UX Strategist) · PMIApr 2016 – Jul 2018 · 2 yrs 4 mos

Led global Lean Enterprise adoption across a 70,000+ employee organization, embedding experimentation, evidence-based decision-making, and venture-style governance across headquarter and regional teams. Reimagined how innovation initiatives were funded, validated, and scaled—applied across Innovation Boards and internal venture teams globally. Trained and coached 500+ people across Europe and Asia-Pacific on lean experimentation, innovation governance, and evidence-based product development. Collaborated with IT as a design solution architect to introduce Lean UX and user-centered design methodologies across product and engineering teams.

Senior UX Designer · Commonwealth Bank of AustraliaNov 2014 – Feb 2016 · 1 yr 4 mos
Senior UX Designer (prev. UX Designer) · News CorporationJan 2010 – Nov 2014 · 4 yrs 11 mos

Education

Master of Interactive Multimedia · University of Technology Sydney (UTS)2008 – 2010
Bachelor's Degree in Science and Technology of Communications · IULM - Free University of Languages and Communication, Milan2004 – 2007

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