I’m Manuel Guerrera, a Lead UX & Product Designer and AI Product Design Specialist based in Milan, with 15+ years designing and scaling digital products for AI startups, S&P 500 companies, and government innovation programs. I bring a strong background in UX leadership, product strategy, and human-centered design, with a knack for translating complex AI capabilities into clear experiences that people actually want to use. My work blends research-driven insights with pragmatic design execution, embedding lean experimentation and evidence-based decision making into large organizations. I collaborate across cross-functional teams to ship impactful products and help organizations evolve their innovation practices for faster, more sustainable growth.

Manuel Guerrera

I’m Manuel Guerrera, a Lead UX & Product Designer and AI Product Design Specialist based in Milan, with 15+ years designing and scaling digital products for AI startups, S&P 500 companies, and government innovation programs. I bring a strong background in UX leadership, product strategy, and human-centered design, with a knack for translating complex AI capabilities into clear experiences that people actually want to use. My work blends research-driven insights with pragmatic design execution, embedding lean experimentation and evidence-based decision making into large organizations. I collaborate across cross-functional teams to ship impactful products and help organizations evolve their innovation practices for faster, more sustainable growth.

Available to hire

I’m Manuel Guerrera, a Lead UX & Product Designer and AI Product Design Specialist based in Milan, with 15+ years designing and scaling digital products for AI startups, S&P 500 companies, and government innovation programs. I bring a strong background in UX leadership, product strategy, and human-centered design, with a knack for translating complex AI capabilities into clear experiences that people actually want to use.

My work blends research-driven insights with pragmatic design execution, embedding lean experimentation and evidence-based decision making into large organizations. I collaborate across cross-functional teams to ship impactful products and help organizations evolve their innovation practices for faster, more sustainable growth.

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Beginner
French
Beginner

Work Experience

Head of UX & Design at Krobar.ai (AI Fintech)
March 1, 2025 - Present
Led UX and product design for Krobar.ai—an AI-powered ROI forecasting platform that replaces spreadsheets with data-backed simulations and stakeholder-ready outputs. Defined core AI-driven features including forecast visualizations and assumption-to-outcome workflows; established design systems and research processes that reduced design cycle time by ~30% and supported rapid iteration; collaborated with founders on product roadmap, pitch decks, and demo support for enterprise clients.
Corporate Innovation & Lean Startup Coach at Kromatic (Innovation Coaching & Ecosystem Design)
July 1, 2018 - Present
Delivered Lean Enterprise transformation programs for 10+ global organizations including Unilever, Logitech, Hilti, ABN AMRO, Pernod Ricard, and Allianz. Coached 15+ cross-functional teams across Europe and the US, aligning leadership, governance, and experimentation practices. Designed and facilitated innovation workshops; defined innovation strategy, portfolio decision-making frameworks, and venture-style governance models to fund, validate, and kill initiatives. Created curricula, training content, and learning games for a digital platform commissioned by UK and US governments. Spoke at Innov8rs and mentored startup accelerators.
Head of Lean Enterprise Strategy (prev. Lead UX Strategist) at PMI
April 1, 2016 - July 1, 2018
Led global Lean Enterprise adoption across a 70,000+ employee organization, embedding experimentation, evidence-based decision-making, and venture-style governance across headquarter and regional teams. Reimagined how innovation initiatives were funded, validated, and scaled—applied across Innovation Boards and internal venture teams globally. Trained and coached 500+ people across Europe and Asia-Pacific on lean experimentation, innovation governance, and evidence-based product development. Collaborated with IT as a design solution architect to introduce Lean UX and user-centered design methodologies across product and engineering teams.
Senior UX Designer at Commonwealth Bank of Australia
November 1, 2014 - February 1, 2016
Designed three major digital products as part of a large-scale transformation: redesigned commbank.com.au for modern responsive standards; rebuilt the home loan portal with improved clarity and user-journey coverage; redesigned the Teen’s credit card experience for the web. Applied user-centered design principles—user research, wireframing, prototyping, and usability testing—to validate decisions and improve customer journeys. Collaborated daily with Agile/Scrum teams alongside product managers, engineers, content strategists, and researchers to deliver fast iterations.
Senior UX Designer (prev. UX Designer) at News Corporation
January 1, 2010 - November 1, 2014
Joined one of Australia’s leading UX teams, designing high-traffic digital media platforms across web and mobile for a world-leading news organization. Conducted user research, wireframing, prototyping, and usability testing to support large-scale redesigns and iterative product improvements.

Education

Master of Interactive Multimedia at University of Technology Sydney (UTS)
January 1, 2008 - January 1, 2010
Bachelor's Degree in Science and Technology of Communications at IULM - Free University of Languages and Communication, Milan
January 1, 2004 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Government, Media & Entertainment, Professional Services