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I’m Manuel Guerrera, a Lead UX & Product Designer and AI Product Design Specialist based in Milan, with 15+ years designing and scaling digital products for AI startups, S&P 500 companies, and government innovation programs. I bring a strong background in UX leadership, product strategy, and human-centered design, with a knack for translating complex AI capabilities into clear experiences that people actually want to use. My work blends research-driven insights with pragmatic design execution, embedding lean experimentation and evidence-based decision making into large organizations. I collaborate across cross-functional teams to ship impactful products and help organizations evolve their innovation practices for faster, more sustainable growth.…I’m Manuel Guerrera, a Lead UX & Product Designer and AI Product Design Specialist based in Milan, with 15+ years designing and scaling digital products for AI startups, S&P 500 companies, and government innovation programs. I bring a strong background in UX leadership, product strategy, and human-centered design, with a knack for translating complex AI capabilities into clear experiences that people actually want to use. My work blends research-driven insights with pragmatic design execution, embedding lean experimentation and evidence-based decision making into large organizations. I collaborate across cross-functional teams to ship impactful products and help organizations evolve their innovation practices for faster, more sustainable growth.

Manuel Guerrera

UX Designer, AI Strategy Consultant, AI Prompt Engineer, +2

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I’m Manuel Guerrera, a Lead UX & Product Designer and AI Product Design Specialist based in Milan, with 15+ years designing and scaling digital products for AI startups, S&P 500 companies, and government innovation programs. I bring a strong background in UX leadership, product strategy, and human-centered design, with a knack for translating complex AI capabilities into clear experiences that people actually want to use. My work blends research-driven insights with pragmatic design execution, embedding lean experimentation and evidence-based decision making into large organizations. I collaborate across cross-functional teams to ship impactful products and help organizations evolve their innovation practices for faster, more sustainable growth.…I’m Manuel Guerrera, a Lead UX & Product Designer and AI Product Design Specialist based in Milan, with 15+ years designing and scaling digital products for AI startups, S&P 500 companies, and government innovation programs. I bring a strong background in UX leadership, product strategy, and human-centered design, with a knack for translating complex AI capabilities into clear experiences that people actually want to use. My work blends research-driven insights with pragmatic design execution, embedding lean experimentation and evidence-based decision making into large organizations. I collaborate across cross-functional teams to ship impactful products and help organizations evolve their innovation practices for faster, more sustainable growth.

Available to hire

I’m Manuel Guerrera, a Lead UX & Product Designer and AI Product Design Specialist based in Milan, with 15+ years designing and scaling digital products for AI startups, S&P 500 companies, and government innovation programs. I bring a strong background in UX leadership, product strategy, and human-centered design, with a knack for translating complex AI capabilities into clear experiences that people actually want to use.

My work blends research-driven insights with pragmatic design execution, embedding lean experimentation and evidence-based decision making into large organizations. I collaborate across cross-functional teams to ship impactful products and help organizations evolve their innovation practices for faster, more sustainable growth.

Skills

Product Design

Leadership

Brand Identity

Experience Level

Product Design

Expert

Leadership

Expert

Brand Identity

Expert

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Beginner

French

Beginner

Work Experience

Head of UX & Design at Krobar.ai (AI Fintech)

March 1, 2025 - Present

Led UX and product design for Krobar.ai—an AI-powered ROI forecasting platform that replaces spreadsheets with data-backed simulations and stakeholder-ready outputs. Defined core AI-driven features including forecast visualizations and assumption-to-outcome workflows; established design systems and research processes that reduced design cycle time by ~30% and supported rapid iteration; collaborated with founders on product roadmap, pitch decks, and demo support for enterprise clients.

Corporate Innovation & Lean Startup Coach at Kromatic (Innovation Coaching & Ecosystem Design)

July 1, 2018 - Present

Delivered Lean Enterprise transformation programs for 10+ global organizations including Unilever, Logitech, Hilti, ABN AMRO, Pernod Ricard, and Allianz. Coached 15+ cross-functional teams across Europe and the US, aligning leadership, governance, and experimentation practices. Designed and facilitated innovation workshops; defined innovation strategy, portfolio decision-making frameworks, and venture-style governance models to fund, validate, and kill initiatives. Created curricula, training content, and learning games for a digital platform commissioned by UK and US governments. Spoke at Innov8rs and mentored startup accelerators.

Head of Lean Enterprise Strategy (prev. Lead UX Strategist) at PMI

April 1, 2016 - July 1, 2018

Led global Lean Enterprise adoption across a 70,000+ employee organization, embedding experimentation, evidence-based decision-making, and venture-style governance across headquarter and regional teams. Reimagined how innovation initiatives were funded, validated, and scaled—applied across Innovation Boards and internal venture teams globally. Trained and coached 500+ people across Europe and Asia-Pacific on lean experimentation, innovation governance, and evidence-based product development. Collaborated with IT as a design solution architect to introduce Lean UX and user-centered design methodologies across product and engineering teams.

Senior UX Designer at Commonwealth Bank of Australia

November 1, 2014 - February 1, 2016

Designed three major digital products as part of a large-scale transformation: redesigned commbank.com.au for modern responsive standards; rebuilt the home loan portal with improved clarity and user-journey coverage; redesigned the Teen’s credit card experience for the web. Applied user-centered design principles—user research, wireframing, prototyping, and usability testing—to validate decisions and improve customer journeys. Collaborated daily with Agile/Scrum teams alongside product managers, engineers, content strategists, and researchers to deliver fast iterations.

Senior UX Designer (prev. UX Designer) at News Corporation

January 1, 2010 - November 1, 2014

Joined one of Australia’s leading UX teams, designing high-traffic digital media platforms across web and mobile for a world-leading news organization. Conducted user research, wireframing, prototyping, and usability testing to support large-scale redesigns and iterative product improvements.