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I am Pedro Santos, an experienced Online Marketing Manager and SEO Expert with over 7 years of solid hands-on experience in SEO and digital marketing. Throughout my career, I have worked with a wide range of businesses from small enterprises to large multinational corporations, focusing on improving targeted visitor traffic and conversion rates through effective SEO strategies. My expertise covers technical SEO audits, on-page and off-page SEO, content marketing, competitor analysis, and managing digital advertising campaigns via platforms such as Google AdWords and Facebook Ads. I am passionate about data-driven marketing and always strive to optimize campaigns to deliver the best results while managing budgets efficiently.…I am Pedro Santos, an experienced Online Marketing Manager and SEO Expert with over 7 years of solid hands-on experience in SEO and digital marketing. Throughout my career, I have worked with a wide range of businesses from small enterprises to large multinational corporations, focusing on improving targeted visitor traffic and conversion rates through effective SEO strategies. My expertise covers technical SEO audits, on-page and off-page SEO, content marketing, competitor analysis, and managing digital advertising campaigns via platforms such as Google AdWords and Facebook Ads. I am passionate about data-driven marketing and always strive to optimize campaigns to deliver the best results while managing budgets efficiently.

Pedro Santos

SEO Expert, Digital Marketer, PPC Manager, +1

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I am Pedro Santos, an experienced Online Marketing Manager and SEO Expert with over 7 years of solid hands-on experience in SEO and digital marketing. Throughout my career, I have worked with a wide range of businesses from small enterprises to large multinational corporations, focusing on improving targeted visitor traffic and conversion rates through effective SEO strategies. My expertise covers technical SEO audits, on-page and off-page SEO, content marketing, competitor analysis, and managing digital advertising campaigns via platforms such as Google AdWords and Facebook Ads. I am passionate about data-driven marketing and always strive to optimize campaigns to deliver the best results while managing budgets efficiently.…I am Pedro Santos, an experienced Online Marketing Manager and SEO Expert with over 7 years of solid hands-on experience in SEO and digital marketing. Throughout my career, I have worked with a wide range of businesses from small enterprises to large multinational corporations, focusing on improving targeted visitor traffic and conversion rates through effective SEO strategies. My expertise covers technical SEO audits, on-page and off-page SEO, content marketing, competitor analysis, and managing digital advertising campaigns via platforms such as Google AdWords and Facebook Ads. I am passionate about data-driven marketing and always strive to optimize campaigns to deliver the best results while managing budgets efficiently.

Available to hire

I am Pedro Santos, an experienced Online Marketing Manager and SEO Expert with over 7 years of solid hands-on experience in SEO and digital marketing. Throughout my career, I have worked with a wide range of businesses from small enterprises to large multinational corporations, focusing on improving targeted visitor traffic and conversion rates through effective SEO strategies.

My expertise covers technical SEO audits, on-page and off-page SEO, content marketing, competitor analysis, and managing digital advertising campaigns via platforms such as Google AdWords and Facebook Ads. I am passionate about data-driven marketing and always strive to optimize campaigns to deliver the best results while managing budgets efficiently.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

French

Intermediate

Work Experience

Online Marketing Manager at Zero70 – Lisbon

December 31, 2018 - August 29, 2025

Led SEO and digital marketing efforts including technical SEO audits (On/Off page), management of advertising campaigns via Google AdWords and Facebook Power Editor, and management of annual marketing budgets. Responsible for blog content development and usage of major SEO tools such as Screaming Frog, Google Tag Manager, Google Console, and WordPress. Focused on digital and SEO strategy, search engine optimisation, and competitor keyword analysis using SemRush and Google Studio for insight reporting.

Trafficker Manager at Impala – Nova Gente Magazine and VIP Magazine – Lisbon/Sintra

September 30, 2016 - August 29, 2025

Handled implementation of media plans in DSP consoles, tracked and analyzed campaign performances across display, video and mobile platforms, optimised campaigns to meet client goals, and liaised with account managers and clients for campaign optimisations. Strong understanding of digital advertising concepts, ad networks and experience trafficking ad campaigns in DFP and Ad Exchange environments with knowledge of HTML and basic JavaScript.

SEO Executive / Trafficker Manager at Fluiddo Interactive – Lisbon

November 30, 2015 - August 29, 2025

Managed DFP trafficking, TrueView video campaigns, Facebook campaigns for major brands like Sagres, Nutella, Kinder Bueno, Voltaren. Conducted technical SEO audits and optimizations on Fluiddo websites, keyword research and keyword mapping for various brands. Gained solid experience with digital advertising trafficking and SEO campaign management.

SEO Trainee at Icrossing – London

April 4, 2014 - August 29, 2025

Trainee in Natural Search Department focused on SEO off-site and on-site work for clients such as Speedo, Chelsea, Boden, and Pfizer. Conducted keyword research and mapping, HTML and PHP changes to sites, robots.txt edits, management of Google Webmaster Tools, and site technical SEO audits using various tools including Google Keyword Planner, Screaming Frog, Majestic SEO, Moz Rank, and WordPress CMS.

SEO Executive at Social Media Ltd – London (Erasmus for Entrepreneurs program)

April 1, 2013 - August 29, 2025

Managed weekly SEO and PPC reporting for clients including keyword ranking analysis, link building, redirections, SEO off-page tasks, and PPC report analysis using tools like Open Site Explorer.

Marketing Executive at Opway Engenharia, SA – Lisbon

November 1, 2011 - August 29, 2025

Responsible for annual budgeting, site maintenance, the implementation of institutional image for group companies, presentation creation, event organization and coordination with board directors. Skilled at using InDesign, Photoshop, and content production for website maintenance.

Held Commercial Manager at Teleperformance – Lisbon

November 1, 2007 - August 29, 2025

Promoted sales of Barclaycard credit card to individual clients successfully focusing on particular clients.

Guide Interpreter at BBC Sports – Portugal Algarve

July 31, 2004 - August 29, 2025

Assisted a TV crew covering football national teams during Euro 2004 in Algarve, Portugal.

Events Organizer at Full Services Portugal – Lisbon

May 31, 2004 - August 29, 2025

Coordinated and organized logistics and event management for Euro 2004 including accommodation arrangements for press.

Trainer at Former – Lisbon

July 31, 2003 - August 29, 2025

Provided training in various institutions on software like Primavera ERP (commercial management), Office XP, hardware, stock and production management.

Commercial Management at Pescaviva Fresh Fish, Ltd. – Lisbon

October 31, 2002 - August 29, 2025

Handled purchases and sales, managed contacts with international customers across Spain, Italy, Switzerland and England, and performed monitoring and credit analysis.