Available to hire
Hello, I’m Manuela Bellini, a Senior Marketing Manager with 24+ years of international experience in communication and marketing. I drive brand awareness, transformation, and customer acquisition/retention across both B2B and B2C, with a strong focus on the customer perspective and a track record of uniting stakeholders behind a clear brand vision supported by analytics and systems.
I excel in strategic planning and multi‑channel growth, stakeholder and ecosystem engagement, and international project management. I have led go‑to‑market strategies, designed marketing programs, managed agencies and license partners, and collaborated across cross‑functional teams to deliver measurable impact and growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Advanced
Work Experience
EU Marketing Manager at Levi's
August 1, 2024 - September 19, 2025Key member of the Accessories and Footwear division, oversaw the whole marketing strategy across multiple channels and expanded the segment to Eyewear, Socks/Underwear and Kids. Led relationships with license partners and managed marketing planning and execution, including PR, media, trade marketing and brand campaigns. Organized sales launches and corporate events, coordinated digital campaigns with budget, targets and KPIs.
Assistant Manager Global Consumer Marketing at Levi's, Lugano, Switzerland
June 1, 2021 - September 19, 2025Coordinated communications across US and Europe and supported execution of marketing plans; organized sales launches and corporate events; managed trade press and sales tools; supported POS assets; oversaw budget.
SVP Personal Assistant & Marketing Assistant at Levi's, Lugano, Switzerland
June 1, 2013 - September 19, 2025Senior VP's assistant and international leadership team coordinator; organized sales launch events and executive support.
Editor at Ediman Public Relations Media, Milan, Italy
February 1, 2012 - September 19, 2025Editorial responsibilities at Ediman Public Relations/Media; managed content creation and asset coordination.
CEO & Founder at ESC Magazine, Milan, Italy
February 1, 2012 - September 19, 2025Founder and CEO of ESC Magazine; led editorial direction and business operations.
Store Manager at BONPOINT, London, UK
September 1, 2011 - September 19, 2025Store management and retail operations.
Managing Editor at Ediman Public Relations Media, Milan, Italy
October 1, 2010 - September 19, 2025Led editorial team; oversaw publication processes.
Product Manager at Edizioni Del Gusto, Milan, Italy
July 1, 2008 - September 19, 2025Product management responsibilities for published titles.
Editor & Personal Assistant at Edizioni Del Gusto, Milan, Italy
June 1, 2006 - September 19, 2025Editor & PA providing editorial and administrative support.
Journalist at RCS Periodici, Milan, Italy
March 1, 2005 - September 19, 2025Journalistic duties for periodical publications.
Marketing Officer at RSI Radiotelevisione Svizzera, Lugano, Switzerland
December 1, 2002 - September 19, 2025Marketing officer; assisted with campaigns and marketing activities.
Editor Intern at Corriere del Ticino, Lugano, Switzerland
October 1, 2001 - September 19, 2025Editor intern; assisted in editorial tasks.
EU Marketing Manager at LEVI’S
August 1, 2024 - September 19, 2025Key member of the Accessories and Footwear division, overseeing the multichannel marketing strategy and expanding into new product categories (Eyewear, Socks & Underwear, Kids). Responsible for PR/Media, trade marketing, channel and brand marketing, budget management, and events. Built relationships with license partners and external agencies to drive direct sales; delivered integrated campaigns and launches across regions.
Assistant Manager Global Consumer Marketing at LEVI’S
June 1, 2021 - September 19, 2025Coordinated global consumer marketing initiatives across markets, including US and Europe; led sales launch events, corporate events, assets creation, trade press activities, and POS tools; managed sales teams catalogs and in-store product placement.
SVP Personal Assistant & Marketing Assistant at LEVI’S
June 1, 2013 - September 19, 2025Senior vice president personal assistant and international leadership team coordinator; organized sales launch events, Fairs and Events, budgets and travel logistics, and communications.
Editor at EDIMAN PUBLIC RELATIONS MEDIA
February 1, 2012 - September 19, 2025Editorial role coordinating content and assets; involved in press relations and asset creation.
CEO & Founder at ESC MAGAZINE
February 1, 2012 - September 19, 2025Founded and led an independent publication, overseeing operations, content strategy and partnerships.
Store Manager at BONPOINT
September 1, 2011 - September 19, 2025Store management including team leadership, customer experience, merchandising and sales performance.
Managing Editor at EDIMAN PUBLIC RELATIONS MEDIA
October 1, 2010 - September 19, 2025Managed editorial operations, coordination of content and teams across projects.
Product Manager at EDIZIONI DEL GUSTO
July 1, 2008 - September 19, 2025Led product management for a publishing line; cross-functional coordination of content and design.
Editor & P.A. at EDIZIONI DEL GUSTO
June 1, 2006 - September 19, 2025Editor and personal assistant handling communications and asset management.
Journalist at RCS PERIODICI
March 1, 2005 - September 19, 2025News/journalistic contributions across publications.
Intern at RCS PERIODICI
May 1, 2004 - September 19, 2025Internship in publishing/press operations.
Marketing Officer at RSI RADIOTELEVISIONE SVIZZER
December 1, 2002 - September 19, 2025Marketing officer supporting campaigns and communications.
Editor Intern at CORRIERE DEL TICINO
October 1, 2001 - September 19, 2025Editor intern contributing to editorial content and assets.
Independent Marketing & Go-to-Market Consultant
September 1, 2024 - PresentLed multiple senior-level consulting engagements focused on brand positioning, go-to-market strategy, communication architecture, business planning and customer experience design. Acted as strategic interface between brand, creative teams and operational stakeholders, ensuring alignment with business objectives. Defined value proposition, target segmentation and initial communication framework; supported market analysis and cross-functional readiness.
EU Marketing Manager at LEVI’S
February 1, 2019 - August 1, 2024Key responsibilities across Accessories and Footwear; expanded marketing to include Eyewear, Socks & Underwear, and Kids. Managed PR and Media, Trade Marketing, Channel and Brand Marketing; led budget for activities across multiple channels; oversaw Sales Launch events and corporate events. Achievements include managing key accounts (Zalando, Amazon, ASOS, Aboutyou, Serenza, El Corte Ingles) and directing around 3M for activations plus ~1M for digital channels.
Assistant Manager Global Consumer Marketing at LEVI’S
June 1, 2013 - June 1, 2021Coordinated marketing across US and Europe; followed the execution of marketing plans; organized Sales Launch events and corporate activities; managed trade press, sales tools and POS assets.
SVP Personal Assistant & Marketing Assistant at LEVI’S
March 1, 2012 - June 1, 2013Senior VP personal assistant and international leadership team coordinator; organized Sales Launch events, fairs and events; budget and logistics management.
Editor at Ediman Public Relations Media
October 1, 2008 - February 1, 2012Editorial duties for industry publications; content coordination and asset creation.
CEO & Founder at ESC Magazine
October 1, 2008 - February 1, 2012Founded and led a magazine/brand; strategic direction and operations.
Store Manager at Bonpoint
June 1, 2010 - September 1, 2011Retail store management in London; sales leadership and customer experience.
Managing Editor at Ediman Public Relations Media
October 1, 2008 - October 1, 2010Managing editorial direction; team coordination and publication planning.
Product Manager at Edizioni del Gusto
June 1, 2006 - July 1, 2008Product management; market analysis and product lifecycle.
Editor & P.A. at Edizioni del Gusto
March 1, 2005 - June 1, 2006Editor and personal assistant responsibilities; content development and admin support.
Journalist at RCS Periodici
May 1, 2004 - March 1, 2005Journalistic duties; content creation and publication.
Marketing Officer at RSI Radiotelevisione Svizzera
October 1, 2002 - December 1, 2002Marketing officer responsibilities in Lugano; local market activity.
Education
Food and Drink Administration Course at Unione Commercianti Piacenza, Italy
January 11, 2030 - September 19, 2025Certificate in Business Plan Development at Italy
January 1, 2025 - January 1, 2025Bachelor’s Degree in Foreign Languages and Communication at University Cattolica Sacro Cuore, Milan, Italy
January 1, 2003 - January 1, 2003High School Degree in Foreign Languages at Mendrisio Ticino, Switzerland
January 1, 1997 - January 1, 1997Food and Drink Administration Course at Unione Commercianti Piacenza, Italy
January 1, 2025 - September 19, 2025Certificate in Business Plan Development at Italy
January 1, 2025 - September 19, 2025Bachelor’s Degree in Foreign Languages and Communication at University Cattolica Sacro Cuore, Milan, Italy
January 11, 2030 - January 1, 2003High School Degree in Foreign Languages at Mendrisio, Ticino, Switzerland
January 11, 2030 - January 1, 1997Bachelor’s Degree in Foreign Languages and Communication at University Cattolica Sacro Cuore, Milan, Italy
January 1, 2003 - January 1, 2003High School Degree in Foreign Languages at Mendrisio, Ticino, Switzerland
January 1, 1997 - January 1, 1997Food and Drink Administration Course at Unione Commercianti Piacenza, Italy
January 1, 2025 - March 16, 2026Certificate in Business Plan Development at Unione Commercianti Piacenza, Italy
January 1, 2025 - March 16, 2026Qualifications
Food and Drink Administration Course
January 11, 2030 - September 19, 2025Certificate in Business Plan Development
January 1, 2025 - January 1, 2025Food and Drink Administration Course
January 1, 2025 - September 19, 2025Certificate in Business Plan Development
January 1, 2025 - September 19, 2025Food and Drink Administration Course
January 1, 2025 - March 16, 2026Certificate in Business Plan Development
January 1, 2025 - March 16, 2026Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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