Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a graphic designer and art director with over 13 years of experience leading the visual identity for regional and global brands across Argentina, LATAM, and US markets. I specialize in digital design, branding, and developing integrated campaigns for both B2B and B2C sectors. My approach combines technical excellence with strategic conceptualization, spanning UI design, motion graphics, and art direction for high-impact assets. I excel at turning business objectives into memorable, cohesive visual solutions while managing projects end-to-end from spark to final execution.…I am a graphic designer and art director with over 13 years of experience leading the visual identity for regional and global brands across Argentina, LATAM, and US markets. I specialize in digital design, branding, and developing integrated campaigns for both B2B and B2C sectors. My approach combines technical excellence with strategic conceptualization, spanning UI design, motion graphics, and art direction for high-impact assets. I excel at turning business objectives into memorable, cohesive visual solutions while managing projects end-to-end from spark to final execution.

Maqui Vargas

Art Director, Graphic Designer, Designer, +2





I am a graphic designer and art director with over 13 years of experience leading the visual identity for regional and global brands across Argentina, LATAM, and US markets. I specialize in digital design, branding, and developing integrated campaigns for both B2B and B2C sectors. My approach combines technical excellence with strategic conceptualization, spanning UI design, motion graphics, and art direction for high-impact assets. I excel at turning business objectives into memorable, cohesive visual solutions while managing projects end-to-end from spark to final execution.…I am a graphic designer and art director with over 13 years of experience leading the visual identity for regional and global brands across Argentina, LATAM, and US markets. I specialize in digital design, branding, and developing integrated campaigns for both B2B and B2C sectors. My approach combines technical excellence with strategic conceptualization, spanning UI design, motion graphics, and art direction for high-impact assets. I excel at turning business objectives into memorable, cohesive visual solutions while managing projects end-to-end from spark to final execution.

Available to hire

I am a graphic designer and art director with over 13 years of experience leading the visual identity for regional and global brands across Argentina, LATAM, and US markets. I specialize in digital design, branding, and developing integrated campaigns for both B2B and B2C sectors.

My approach combines technical excellence with strategic conceptualization, spanning UI design, motion graphics, and art direction for high-impact assets. I excel at turning business objectives into memorable, cohesive visual solutions while managing projects end-to-end from spark to final execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Graphic Designer at ENVISION 360º MARKETING

February 1, 2025 - June 1, 2025

UI Design: Design intuitive interfaces for websites and newsletters, keeping navigation and flow as a top priority. Prototyping: Build interactive, high-fidelity prototypes in Figma and Adobe XD to test and refine the user experience. Key Visuals: Craft the core visual identity for integrated campaigns that defines the look and feel of every asset. Branding: Develop complete brand books and graphic systems for new businesses and brand refreshes. Social Media & OOH: Create engaging content for social platforms and large-format Out-of-Home advertising. Motion Graphics: Produce 2D animations and dynamic video assets to make digital content stand out. Email Marketing: Design strategic email layouts and campaigns focused on boosting click-through rates and conversions. Account Management: Present creative concepts to clients, explaining the strategic 'why' behind every design choice.

Latam Senior Art Director at DI PAOLA LATINA

June 1, 2023 - February 1, 2025

Art Direction: Lead the visual creative strategy for 8 regional accounts across Latin America. 360 Campaigns: Coordinate multi-channel campaigns across digital and physical media. Branding: Develop complete brand books and graphic systems for new businesses and rebrandings. POP Production: Design Point-of-Purchase materials and merchandising. Digital Ecosystems: Build landing pages and complex digital assets that strengthen the brand’s presence on social media. Brand Stewardship: Act as a brand guardian, ensuring everything produced follows strict institutional Brand Guidelines. New Business: Develop the visual storytelling for pitch decks to help win and onboard new clients. Email Marketing: Designed email marketing campaigns for high-volume databases, ensuring brand consistency across large-scale deployments.

Community Manager at ISOURCE MARKETING

January 1, 2023 - June 1, 2023

Content Strategy: Defined digital communication plans based on market trends and deep competitive research. Community Management: Grow and moderate online communities by encouraging real interaction with the brand. Copywriting: Write creative ad copies and plan editorial calendars that match the brand’s tone of voice.

Creative Designer & UI Designer at ISOURCE MARKETING

April 1, 2021 - June 1, 2023

UI Design: Design high-performance landing pages for the US market, applying the latest digital design trends. Prototyping: Build interactive, high-fidelity prototypes in Figma and Adobe XD to test and refine UX. Key Visuals: Create core visuals for integrated campaigns and asset suites. Branding: Develop brand books and graphic systems for new businesses and rebrands. Digital Ecosystems: Build landing pages and digital assets to strengthen presence on social. AR/VR Experiences: Collaborate with developers to implement visual assets into AR/VR environments. AR Filters: Create interactive filters for social that blend design with user interaction. Motion Graphics: Produce animations to animate international brand stories. Email Marketing: Design campaigns for high-volume databases. Brand Adaptability: Supervise brand identities to ensure they look perfect on every device.

Co-Founder & Art Director at TRANSFLIA (NGO)

August 1, 2019 - April 1, 2022

Creative Direction: Lead the creative team in developing high-impact visual campaigns focused on social rights. Illustration: Design original illustrations for social media to explain complex concepts through clear imagery.

Graphic Designer & Media Coordinator at ARTE Y COMUNICACIÓN

May 1, 2016 - January 1, 2017

Institutional Design: Create graphic assets and commercial spots that strengthen the company’s corporate image. E-commerce Design: Design templates and visual assets for official Mercado Libre stores to improve information hierarchy. Game Design: Develop User Interfaces (UI) and graphic elements specifically for the video game industry. Media Coordination: Manage content scheduling for public LED screens and leadership retail staff.

Founder & Graphic Designer at Sindria

July 1, 2012 - Present

Brand Building: Create end-to-end brand identities, including logo design and professional brand manuals. Product Photography: Direct and produce photo shoots for catalogs and e-commerce to highlight product quality. Merchandising: Design brand applications for physical goods and promotional items, managing the final aesthetic. Web Design: Develop optimized websites and landing pages for independent clients, merging strong visuals with UX.