Mara Karagiorgiou

I’m Mara Karagiorgiou, a performance and digital marketing specialist with a strong focus on driving growth through data, lead generation, e-commerce, and measurable results.

I’ve managed campaigns end-to-end across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, from strategy and budget planning to optimization and reporting. I enjoy digging into the numbers, understanding what’s working (and what isn’t), and turning those insights into actions that improve performance, whether that means lowering CPA, improving ROAS, or generating higher-quality leads.

Alongside campaign management, I have extensive experience working directly with clients and presenting performance in a clear and straightforward way. I’ve managed five-figure monthly budgets and large, multi-platform accounts, while building reporting and dashboarding workflows using Excel, Looker Studio, and other tools to make performance easier to understand and decisions easier to make.

For me, good performance marketing is about more than just running ads. It’s about understanding the business behind the numbers and constantly finding ways to make growth more efficient and sustainable.