After earning my degree in linguistics, I quickly realized that my true passion was in creation – the only thing I can do for hours without ever getting bored. I switched careers early on and have never looked back since. Currently, I’m part UX/UI designer and part Illustrator. Reflecting on past projects, my favorites have always been those that allowed me to blend my creative skills to translate strategy into an effective language of shape and color. I love vibrant colors, always strive for simplicity and believe that the digital world should be accessible for everyone.

Mara Korf-Kraaijenbrink

After earning my degree in linguistics, I quickly realized that my true passion was in creation – the only thing I can do for hours without ever getting bored. I switched careers early on and have never looked back since. Currently, I’m part UX/UI designer and part Illustrator. Reflecting on past projects, my favorites have always been those that allowed me to blend my creative skills to translate strategy into an effective language of shape and color. I love vibrant colors, always strive for simplicity and believe that the digital world should be accessible for everyone.

Available to hire

After earning my degree in linguistics, I quickly realized that my true passion was in creation – the only thing I can do for hours without ever getting bored. I switched careers early on and have never looked back since. Currently, I’m part UX/UI designer and part Illustrator. Reflecting on past projects, my favorites have always been those that allowed me to blend my creative skills to translate strategy into an effective language of shape and color. I love vibrant colors, always strive for simplicity and believe that the digital world should be accessible for everyone.

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Language

Dutch
Fluent
English
Advanced

Work Experience

Digital Designer & Illustrator at Airtist
May 1, 2019 - Present
Airtist started out as an on-the-side branding gig but slowly evolved into my passion project: creating colorful illustrations for art prints and greeting cards. Since October 2025, I also offer UX design services, focusing on entrepreneurs who want to launch an online platform, app, or website.
Digital Designer at Incentro
March 1, 2018 - September 1, 2025
My main task was designing digital products and services. Worked for clients such as Veneta.com, Coop Supermarkten, and LeenBakker/KWANTUM. Additionally, served as visual designer for the branding team, part of the works council, and managed a team of coworkers.
E-learning Designer at ICM Opleidingen & Trainingen
June 1, 2015 - February 1, 2018
Designed E-learning chunks with a focus on mixing analog and digital learning materials. Created UIs, wrote scripts, edited videos, and structured content for student learning.
Editor at ICM Opleidingen & Trainingen
December 1, 2013 - June 1, 2015
Edited teaching materials, ensured error-free documents and PowerPoints, and maintained accessibility through the online learning environment.
Editor at Taalvoutjes
March 1, 2015 - December 1, 2016
Co-responsible for selecting funny images and creating captions for social media.

Education

Master's in Linguistics at Utrecht University
September 1, 2012 - September 1, 2013
Bachelor's in Dutch Language and Culture at Utrecht University
January 1, 2008 - January 1, 2012
VWO at Pontes Scholengemeenschap Zierikzee
September 1, 2002 - September 1, 2008

Qualifications

Consultancy Skills
March 1, 2020 - December 22, 2025
Usability & User Experience
October 1, 2018 - December 22, 2025
Design Thinking
May 1, 2017 - December 22, 2025
Consultancy Skills
October 1, 2015 - December 22, 2025

Industry Experience

Media & Entertainment, Education, Professional Services